Professional Documents
Culture Documents
Papers 1 and 2
Papers 1 and 2
Research methods
Advantages and disadvantages of various methods
Best methods to use for a particular research. and contexts
Paper 2 - How to structure each essay to attain maximum
marks.
Module 1
● LANGUAGE TECHNIQUES
● ORGANIZATIONAL STRATEGIES
● RESEARCH
● Evaluation of sources reliability, validity and credibility
Essay Questions
Excerpt 1 Sample
Total 25mks
NB: For section C of this question, the candidate can also be asked to comment on the
appropriateness of the writer’s tone or the reliability of the information presented.
Mark Scheme
Content
Expression
Organization
In attempting Question 1 in Paper 2, read the passages carefully and underline important
points. Pay close attention to the organization of the essay.
Your essay must have an introduction, body paragraphs and a concluding paragraph.
Introduction
Remember you must have an introduction, Body paragraphs and
conclusion.
Question 1a will require that you summarize the passage in 30 words (main point).
Therefore, you must jot down the main points, making sure to read to the end of the
passage. Here are some useful tips:
Body Paragraphs
Question 1b
Begin this section by identifying the writer’s purpose and identifying the
organizational strategies that relate to the writer’s purpose. For this section you are
expected to identify THREE organizational strategies and explain how each
strategy helps to highlight the writer's purpose.
You will also be asked to identify THREE language techniques. DO NOT explain or define
the techniques identified, rather, comment on their effectiveness with
respect to the writer’s purpose.
Question 1c will require you to comment on the effectiveness of the
writer's tone or may ask you to address the validity or reliability of the the
information presented This information should be placed in a separate
paragraph.
Concluding Paragraph
Finally, a concluding paragraph should close out your essay. This paragraph should
restate the main points presented in the body of your essay.
● Explain
● Illustrate
● Analyse
Sample Module 1- Essay
(b) Write an ESSAY of no more than 500 words in which you state the writer’s purpose and
discuss THREE language techniques and THREE organizational strategies used to achieve this
purpose.
(c) You must also evaluate the validity of the information presented.
RESPONSE Module 1
The writer’s purpose is to inform, educate or create awareness about Hybrid cars, their
benefits, and pitfalls. The main point is that while Hybrid cars are good for the environment,
there are some negatives associated with them. It is also to be noted that Hybrid cars may soon
be replaced by more advanced technology. The writing is expository and uses organizational
strategies of compare, problem and solution and analysis.
The writer employs the compare and contrast mode to distinguish between electric and
gas motors. Additionally, he provided information regarding the strengths and weaknesses of the
aforementioned types as seen in paragraph 3. The writer uses this strategy to achieve his purpose
of informing the public/general audience about the benefits and shortfalls of Hybrid cars.
Another organizational strategy used by the writer is the problem and solution mode. This
rhetoric mode highlighted in the passage provide information about some inherent problems
encountered with Hybrid cars, such as spending more money on repair bills as a result of the
complexity of the vehicle. Moreover, the writer highlighted some solutions that would mitigate
the problems He stated that hybrid cars “offer green advantages”. This means that these cars
assist in reducing pollution in some cities. These cars “make an even larger difference since they
produce very low emission levels during low speed city driving and inevitable traffic jams”.
Analysis, the third organizational strategy, was used by the author to provide in-depth analysis of
hybrid cars; the many reasons to buy a hybrid car and to have a good understanding of how they
work. To fulfil the requirement of an expository essay, authors must employ language techniques
to enhance their purpose.
Three language techniques used are rhetorical questions, statistical data and expert or
authoritative data. Rhetorical questions are used for a stylistic effect and to play on emotional
temperament of the audience. He also incorporates colloquial language to build a conversational
tone, create a level of informality thus presenting for the reader, a relaxed effect. In this essay it
is evident that the purpose of the rhetorical question is used to capture the reader’s interest and
make them aware of hybrid cars. Statistical data and expert opinion share a similar
purpose/effect. The application of these two techniques as highlighted in lines 21 and 23
respectively is to aid in the credibility and validity of the analysis, therefore making the
information unbiased/objective. The writer also uses these two techniques to achieve his purpose
by informing the general public that hybrid cars are indeed better cars. The language techniques
employed such as statistical data, expert opinion and authoritative data enhanced the validity of
the information presented. Similarly, the writer’s objective style/mode of presentation effectively
enhanced the main purpose. Therefore readers will be able to effectively gauge the benefits and
pitfalls of hybrid cars without seeing evidence of bias on the part of the writer.
However, the information may be deemed invalid since the article was published over six
years ago; therefore, may be changes in the data. Additionally, there is a semblance of critiqued
validity because of the use of colloquial language which gives an informal or relaxed effect.
Overall, the tight organization of the essay admirably serves the function of exposition.
Language Conventions
Dialectal Variation
Attitudes to Language
Communicative Behaviour
Language Registers
Purposes of Language
a)Factors that may lead the writer to use Creole in their work
b) Factors which may have motivated a character to lapse into Creole
c) When a character/writer/poet uses a specific language, what does he hope to
achieve?
d) Factors which may influence the writer’s choice of language.
e) The suitability or use of a person’s use of Creole
f) The implications for the wider acceptability of Creole arising from the poet’s
use of this language variety.
g) A person’s attitude to Creole or standard English
h) The relationship between the language choice and the context.
i) The relationship between the registers and the context
j) Factors leading a speaker/character/writer or poet to use a mixture of 2
languages
k) What does language reveal about the nature of a relationship or situation
l) Analysis of context and its effect on the language behaviour of characters
m) Character’s interpretation of and reaction to another person’s non-verbal
gestures
n) Factors that may indicate a person’s social status
o) Problems non- West Indians may have in understanding the passage.
p) How televised presentation will help readers to understand characters’
attitudes.
q) How a televised presentation could enhance understanding of the situation in
the excerpt.
●. Language- Always identify whether the language used is the Standard or nonstandard
form.
● 2. Register- identify the type of register used, the language used to create this register; the
audience that is involved in the interaction and the context in which the situation is taking
place.
● 3. Content- (topic/message)
● 4. Context- where, what and the audience involved.
● 5. Audience- the people involved directly in the situation. (Pay close attention to their age,
status, occupation and where they live.
● 6. Purpose- reason for the situation or the interaction.
● 7. Perception about Language (not always do people choose their language because of
perception but sometimes they do) perception is always influenced by:
i. personal beliefs about the language in question
ii. What other persons have influenced you to believe
iii. Or what the society has dictated as the norm
● Vernacular- The variety of language used in everyday life by a general population used
by a people
● Attitudes to language
Mark Scheme
Content 10
Organization 7
Expression 8
● Uses of language
● Social factors influencing language
● Dialectical variation
● Relationship between language and context
● Appropriateness of language
● Communication/meaning and technology (how can the communication process/meaning
be enhanced by the use of whatever technological device.
● Introduction
Look at what you are being asked to discuss and summarize it (the passage/extract) as an
introduction. NB:- Do not get carried away with this introduction. It is just pointing the direction,
so be brief!
● Body Paragraphs
● After your introduction, begin your PEE format. EACH paragraph MUST follow the PEE
format.
● P- Make a general point about what you are about to discuss for example “Most poets use
a mixture of the Standard and Creole to...” Then identify the specific point/element that the
paragraph will be focusing on (language/tone/context/register/element etc).
● E- Give an appropriate example from the extract that will support the point you made.
● Just like the module 1 essay, the example must be taken from the given extract. Do NOT
write line number. You may use ellipses only if you know how to use it correctly.
● E- Give an explanation- justify the point you made. EG: Therefore, It is possible that the
poet in question is speaking to mixed audience who understands and is comfortable with both
languages.
Conclusion:
● Speak to the ingenious use of the various elements to enhance the essence of the extract
and further highlight elements of the language situation in the Caribbean.
● NB: Include effective transitions and links (generally speaking, consequently, clearly,
evidently, additionally, furthermore, however, on the other hand, nevertheless, on the contrary, in
this situation, in the same vein).
Video Presentation
How a televised presentation could enhance the understanding of the situation in the
excerpt
Possible responses:
● Video presentations help us to closely understand what is portrayed in the body language and
facial expressions of the actors to evoke feelings from the audience.
● Video presentation allows the listeners to hear the contrasting tones of the actors’ voices
● Listeners can see the presentation instead of having to only visualize.
● The video presentation will use body language, facial expression and statements of the actors
to evoke feelings from the audience.
● Cameras alter the meaning of the situation as you can now see so much more things that you
will use to understand.
● NB: Remember that you MUST use examples from the passage to support the answers
given
Sample Response
Listening Comprehension (see Lesson Twenty-One) Easter Term
Posted February 16, 2023
Module 3 Campaign Strategies and Proposals
Module 3: Proposal
Date posted Please see PowerPoint documents - March 28 and April 4
● PROCESS OF COMMUNICATION
● ELEMENTS OF COMMUNICATION
● MEDIUM AND CHANNELS
● BARRIERS AND FACILITATORS
● COMPOSING MESSAGES
In Section C of paper 2, you might be asked/ required to write either of the following:
● AN ADVERTISEMENT
● A FORMAL LETTER
● A CAMPAIGN/PROPOSAL
Module three
focuses on creating, sending and receiving messages which is at the heart of the
communication process. Therefore, there are some important features to consider
in creating a message for an audience.
Knowing your audience helps you to make decisions about what information you should
include, how you should arrange that information, and what kind of supporting details
will be necessary for the reader/ listener to understand what you are presenting.
The audience will also help you to further determine the best medium you use to deliver
the message.
Campaign Strategies
● Blogs
● Celebrity Endorsements
● Town Criers
● Social media
● Word of Mouth
● Flyers
● Jingles
● Road Shows
● Promo-Girls
● Billboards
● Flyers
● Posters
● Town Hall Meetings
● Bumper Stickers
● Press Briefings
● The Performing Arts (Edu-Tainment)
● PSA (Public Service Announcements)
● Flyers
● Posters
● AN ADVERTISEMENT
● A FORMAL LETTER
● A CAMPAIGN/PROPOSAL