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Jun 16, 2023 12:14:00 PM

SmartGuide vs izi.TRAVEL: Comparing the best digital

guide audio platforms
SmartGuide

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Are you looking for the perfect audio guide platform to provide your visitors with an immersive experience, but have a hard time making
a choice? Look no further! SmartGuide and izi.TRAVEL are two of the most popular audio guide platforms for tourist destinations and
attractions, popular as well as off-beaten-path. In this blog post, we will conduct a comparison between SmartGuide and izi.Travel,
examining their features, drawbacks, and advantages for destinations, travel businesses, and visitors alike.

The key players in the digital audio guiding solutions business

SmartGuide and izi.Travel are two of the most popular audio tour guide apps on the market today, providing travel businesses and
visitors with an easy way to explore new destinations and attractions.

SmartGuide is a digital guide platform that turns every phone into a personal travel guide. It offers self-guided tours free-handed with an
audio guide on one's phone, allowing visitors to enhance their travel experience when visiting all kinds of tourist destinations (from entire
countries to small villages) or attractions (such as museums, castles, churches, parks, exhibitions, etc.).

In a very similar manner to SmartGuide, izi.TRAVEL also provides audio guides for museums and cities in one app.

Both apps provide digital guides for renowned destinations worldwide, ensuring visitors have access to valuable insights and
information during their explorations. They offer curated content, interactive maps (also offline), and convenient geolocation features
that assist users in navigating their travel destinations with ease. The apps present free guided tours that leverage GPS navigation,
allowing users to explore cities at their preferred pace and follow curated routes. Additionally, both SmartGuide and izi.TRAVEL's apps
can be downloaded for free.

Destinations, travel businesses, and tourism professionals widely utilize both SmartGuide and izi.TRAVEL as platforms to create and
Hi there! Are you a tourist
publish digital audio guides, catering to the needs of discerning travelers seeking enriching experiences.
destination, attraction, or tour
operator representative?
By understanding the pros and cons of each platform, destinations, and travel businesses can make an informed decision about which
one best suits their needs and helps them provide a better visitor experience.
Do you procure a digital audio
guide for your visitors and got
questions about SmartGuide's
pricing or product features?

I'm happy to help.

SmartGuide: The travel guide platform and a destination
management tool
SmartGuide is the world's #1 digital travel guide platform. With close to 1000 destinations covered and content accessible to the public,
SmartGuide has become a go-to resource for tourists worldwide.

One of the standout features of SmartGuide is its open self-service AI-powered content management system (CMS), which gives
destinations, popular tourist attractions, and tour guides an opportunity to effortlessly publish their own digital guide in as little as an
hour. Its level of accessibility allows for tailoring a personalized visitor experience, fostering engagement and enabling businesses to
attract more visitors with content aimed at their particular target audiences. SmartGuide's CMS has a built-in automatic text-to-speech
feature (so the written text automatically converts to an audio track in seconds). It's also possible to translate an entire tour to another
language with a single click with the integrated DeepL translator. By enabling fast and simple customized content creation for different
audiences and nationalities, SmartGuide also serves as a solution for achieving more sustainable tourism in destinations by distributing
visitors more evenly and guiding them independently to less crowded areas.

SmartGuide caters to a diverse range of content creators, who can offer both mainstream content for a general audience and thematic
tours tailored for specific niche audiences - indoor and outdoor, while walking, cycling, riding a boat, car, or a tour bus. This flexibility
ensures that every visitor can find the perfect guide to suit their interests and preferences.

But SmartGuide's capabilities extend beyond guide creation. The platform provides big data dashboards and GPS heatmaps, allowing
destinations to gain valuable insights into visitor behavior. This expert data analysis service supports destination management and
marketing strategies, enabling effective data-driven decision-making and enhancing the overall visitor experience.
Pros
1. No additional maintenance costs for destinations and travel businesses that want to operate digital guides.

2. SmartGuide currently covers 100,000+ tourist places worldwide.

3. 102 Languages available to create guides in (Chinese, French, German, Spanish, English, Hindi, Slovak, Croatian, Italian, Japanese,
Portuguese, Russian, Afrikaans, Dutch, and Finnish, to name a few)

4. Free CMS with AI-powered text-to-speech and auto-translation for easy localization of content.

5. Accurate and detailed insights provided by big data dashboards and GPS heatmaps of visitors' behavior.

6. Expert analysis of data to understand visitor demographics, acquisition channels, and popular tours/places.

7. Destination marketing services and expert consultations are available.

8. Possibility for travel businesses to promote their offerings via POI Advertising (contact us to learn more)

Cons

1. Less localized content is available in languages other than English, which is depending on the preference of content creators (since
SmartGuide is an open platform where anyone can create a digital travel guide, the content localization mirrors the preferred
languages of whoever creates a tour).

2. Fewer integrations, although more are being implemented (currently, SmartGuide supports e.g. the GetYourGuide ticket sales).

3. Not accessible on the Windows Phone Store.

SmartGuide's remarkable accolades and acknowledgments

The exceptional quality of SmartGuide has not gone unnoticed. The platform has received recognition in over 20 international industry-
related competitions, garnering numerous awards. In 2020, it was honored with an Accelerator Award by the Singapore Tourism Board
and received the European Commission Seal of Excellence for its exemplary response to the Covid-19 pandemic. The public's recognition
was evident as SmartGuide received the esteemed Hero of Tourism 2022 award, a special accolade from the Minister of Regional
Development, and the Czech Tourism Director's Award in the Digitalization category.

SmartGuide's innovative approach has also attracted significant funding and opportunities. The platform was granted €1 million to
develop an Artificial Intelligence system that recommends personalized travel destinations based on individual interests, as well as to
support Augmented Reality experiences. The United Nations Development Programme (UNDP) selected SmartGuide as a service provider
for tourism digitalization projects in Bosnia and Herzegovina as well as Moldova. Additionally, SmartGuide is recommended for funding
by the European Commission and has been approved as a preferred digital travel services provider within the DigiTour or Tourbit project
funding initiatives. The company has been invited to showcase its best practices to EU tourism policymakers at the European Tourism
Forum 2022 and European Tourism Day 2023.

Notable clients and partners of SmartGuide include prominent entities such as Switzerland Tourism, Prague City Tourism, Bratislava
Tourism Board, Carlsbad, Singapore National Heritage Board, Harvard Business School, Dubai Tourism, Pilsner Urquell, RegioJet,
Thames River Sightseeing, and Deutsche Bundesbahn, among many others.
izi.TRAVEL: The city attractions audio guide platform
izi.TRAVEL is an audio guide application similar to SmartGuide that offers insights into city attractions across more than 900 cities
worldwide.

izi.TRAVEL especially encompasses museums, churches, or galleries. Similarly to SmartGuide, when visiting a museum, visitors can
conveniently scan the QR code of a particular exhibit or indulge in the full audio guide for comprehensive knowledge. By activating their
GPS geolocation, visitors can gain access to a wide selection of audio tours available in their vicinity. Each tour is curated, providing
detailed maps, checkpoints, captivating photo galleries, and high-quality audio and video content.

Source: https://izi.travel/

Pros
1. Visitors can enjoy 20,000 audio tours, spanning over 900 cities across 110 countries and available in close to 70 languages (in its
audio tours). The app's user interface is available in 13 languages.

2. Has 2,100 museum tours.

3. Collaboration with 3rd party providers such as Tiqets - a platform that offers tickets to museums and attractions around the world;
and Drimsim - an international SIM card for overseas travel through API integration, listing their offers for their users.

4. Insights into user engagement with the audio guides created through the Visits Statistics section available on the izi.TRAVEL CMS
desktop. This section provides information on the frequency at which users utilize a content author's audio guides. Data about a
consumed content type, completion reasons, activation type, and access type help better understand user behavior and optimize
the content accordingly.

Source: https://izi.travel/ and https://apps.apple.com/us/app/tiqets-museums-attractions/

Cons
1. Does not offer more advanced AI-powered features.

2. Lacks advanced destination management features.

 3. No complex regional tours.

4. Users have reported inconvenient site functionality; payment limitations, broken links with slow response times, and a lack of
support for technical issues.

Source: https://izi.travel/

izi.TRAVEL's remarkable accolades and acknowledgments

The platform has won several awards for its innovative approach to travel guides. In 2018, izi.TRAVEL was awarded the prestigious
Webby Award for Best Mobile App in the Travel category. This award recognizes excellence on the internet and celebrates the best of the
web from around the world. izi.TRAVEL has also been named a Google Play Editor’s Choice app, which recognizes apps that deliver an
outstanding user experience on Android devices.

Source: https://izi.travel/

General comparison

SmartGuide izi.Travel

Founded in 2018 2011

CMS

Text-to-speech feature ✔ ✔

Languages 102 70

Multimedia upload ✔ ✔
(logo; flag; sign; photo, videos)

IT development/maintenance requirements Not required Not required

Self-service content creation ✔ ✔

Freely accessible Freely accessible
Drag-and-drop editing of maps ✔ ✔

GPS heatmaps* ✔ ✖

Customized phonemes for audio* ✔ ✖

Ad-free Premium tours* ✔ ✖

Revenue share for paid content (attractions, tour operators)* ✔ ✔

The "Improve Guide" option ✔ ✖

APPLICATION

Installation Free Free

Compatibility Apple Store & Google Play Apple Store, Windows &
Google Play

UI Languages 100+ 13

GDPR compliance ✔ ✔
Fully complies with GDPR and
only analyzes anonymized
and aggregated data.

Interactive maps ✔ ✔

Step-by-step navigation ✔ ✔

Offline Maps & Navigation ✔ ✔

Guide Content Download ✔ ✔

Integration to help advertisers promote their offerings via POI ✔ ✖

Advertising

Nearby (points of interest or destinations nearby the current ✔ ✔

geographical position of the user),

Bookmarking fav destinations ✔ ✖

24x7 Tour guide access ✔ ✔

GPS tracking to listen to site-specific stories ✔ ✔

PRODUCT/PLATFORM

Coverage Global Global

Total number of destinations 1,000 900

Total number of places 100,000+ n/a

Number of tours 2,000+ 20,000+

 Number of app users 1,000,000+ 5,000,000+

Average app rating 4.6 4.2

Accessibility (Sight, hearing, mobility impaired) ✔ ✔

Conclusion
SmartGuide and izi.TRAVEL has many similarities when it comes to its offerings for B2B customers, such as providing audio tours,
detailed maps, captivating photo galleries, and high-quality content in multiple languages. While izi.Travel boasts more downloads,
SmartGuide stands out with its more advanced features. Additionally, SmartGuide has a range of destination management tools that
provide insights into user engagement and behavior based on precise geolocation. While we recommend trying out both platforms
before making a final decision, Smartguide seems to be the ideal choice for tourist destinations and attractions looking for ways to
better engage travelers and employ data-driven destination management.

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