Uber's new brand chief 'proud to be in the spotlight'

by Sara Ashley O'Brien @saraashleyo September 14, 2017: 5:21 PM ET

Bozoma Saint John has something to prove as Uber's newly hired chief brand
officer.

"It's not about me coming in as a black woman to clean up the mess. It's about me, Boz, having
the talent and the ability to actually do this work," Saint John said in an interview with Recode at
its Code Commerce event in New York City on Thursday.

Saint John was hired away from her job as Apple Music's head of consumer marketing to join the
embattled ride-hail company in early June when founder Travis Kalanick was still at the helm.
Kalanick resigned later in the month.

Saint John is tasked with helping sell Uber's brand to consumers -- a tall order for a company
that's desperately working to overhaul its work culture and reputation after a year chock full of
crises. "There needs to be love there ... We've got to get people to be in love with the product,"
Saint John said.

In addition to her day-to-day duties at Uber, she takes seriously her responsibility as a visible
black woman in the tech industry. "I'm really, really, really proud to be in the spotlight to
represent [young black girls]," she said. "However, it is also terrifying, you know, because of the
pressure of it."

She said she knows the bar is higher for her as a black woman. "I refuse to be angry about that,"
she said. "I don't carry it as a burden because otherwise I can't do the work, I would just be the
angry black woman. And I'm not."

Saint John shared a story about feeling upset that she couldn't stick around on her daughter's first
day of 3rd grade like other parents because of work. But she overheard her daughter talking to
her friends, "She was halfway bragging and boasting about what I do and the fact that I couldn't
be there," said Saint John. "It resounded to me how important it is to be visible," she said. "I
want to be something that is worthy to be bragged about."

She's well aware that there are few visible women, let alone black women, in tech. "The numbers
matter in this particular case, they really do. We just have to open the doors, there just needs to
be more of us. That is the step one. I don't want to talk about anything else until we get more,"
she said.