📌The

Information
Age
(From Gutenberg to Social Media)
 INFORMATION AGE

• also called as computer age, digital

age, or new media age
• the idea that access to and the control
of information and is the defining
characteristic of this current era in
human civilization
 INFORMATION AGE
This is when:
• revolutionized mass communication
happened
• printing revolution happened which
illustrated the tremendous social
change brought by the wide circulation
of information
• books and information were
disseminated not only to the upper
class but to everyone
 JOHANNES GUTENBERG
• a German goldsmith who invented the
printing press in 1440 to hasten the
spread of information
• Gutenberg principle, formed during
Gutenberg era, stated that “the
massive distribution of information in an
expensive manner because it is
institutionalized”
 Before the creation of printing
press:
• information could be processed in a tendinous manner
• books were written and produced by hand
• the hand-produced books and other reading materials were restricted only to
the “elite group of people”
• information was only relayed to other through a word-of-mouth channels
 PRINTING PRESS
• existed because of Gutenberg’s
principle
• “information could be passed on to
every individual, but the access was
expensive”
• Incunabula – books published during
Gutenberg era
 POST-GUTENBERG ERA
• emergence of the internet and the world wide
web
• paved the way to the possible uploading and
downloading of all forms of media instruments
such as video, audio, and images
• enabled people to publish or spread the
information
 RISE OF DIGITAL AGE
• information is readily available to pass form on
individual to another from here to even faraway
places
• Social Media - dominated the whole world, and
we are introduced through various multi chat
rooms from 1973 onwards
 SOCIAL MEDIA
Influenced:
• Politics
• Religion
• Business
• Entertainment
• Social standards
 SOCIAL MEDIA
Benefits:
• Advertisements
• Live streaming
• Beauty and fashion
• Nutrition
• Medical advice
• Entertainment
• Job Opportunities
• Universal platform for communication
• Freedom of speech
• Art
 SOCIAL MEDIA
Disadvantage:
• Defamation
• High beauty standards
• Freedom of speech
• Cyberbullying
• Cyber crimes
• Invasion of privacy
• Misinformation
• Scams
• Misguided ideals