Active Colour Forecast

A/W 24/25
Discover the key directions for men’s and women’s
activewear, including sneakers. As consumers navigate an
unpredictable world, emotive colours will be more
important than ever, from energising brights to grounding
mid-tones, tranquil pastels and subversive tinted darks

Yvonne Kostiak
10.26.22 - 9 minutes

@theblackbutterfly.studio
Overview
As consumers grapple with ongoing economic, political and environmental crises, a
sense of uncertainty about the future will remain a dominant force. Our Active Colour
Forecast aligns with influences that will drive consumers as we head toward 2025,
including wellbeing, creativity, the environment and technology.
The Caring Economy shines a light on the importance of care for our wellbeing,
communities and economies. Emotional understanding and empathy for others will be
key consumer drivers in 2025, and these will be reflected in restorative shades and
mindful pastels, which can be used to evoke a sense of calm and tranquillity.
As consumers gain a broader understanding of environmental issues, caring for the
planet will become just as important as caring for ourselves, and we will see a continued
focus on the climate, seasons and locality. Colours will increasingly align with long-term
and sustainable shades, as seen in the rise of foundational mid-tones and neutrals.
In contrast to this, The Everything Net will continue to blur the lines between digital and
physical, and colours that can move seamlessly between the two will remain key. Highly
stimulating hyper-bright shades will reflect the need for creativity, optimism and an
overwhelming desire to reignite the imagination.
We will also see the return of tinted darks, inspired by the rise of space exploration,
metaverse travel, underground subcultures, and an acceptance of – and empathy for –
darker, more challenging emotions.

Leighton Mcdonald

1
 Pollen Yellow (S) Midnight Plum (A)
037-77-37 13-0752 TCX 151-22-09 19-3316 TCX
Yellow Mustard (S) Gentle Lavender (S)
035-64-26 15-0948 TCX 138-81-07 14-3710 TCX
Timeless Taupe (S) Murasaki Purple (S)
022-60-08 16-1318 TCX 137-27-28 19-3528 TCX
Electric Kumquat (A) Cornflower (S)
028-67-41 15-1164 TCX 122-62-21 16-4030 TCX
Warm Amber (A) Gentian Blue (A)
026-51-32 17-1140 TCX 118-30-29 19-4056 TCX
Apricot Crush (A) Glacial Blue (A)
024-65-27 15-1247 TCX 112-75-11 14-4123 TCX
Italian Clay (A) Vibrant Azure (S)
022-62-16 16-1422 TCX 107-49-30 17-4247 TCX
Flame (A) Tidal Teal (S)
016-49-37 17-1463 TCX 105-27-15 19-4324 TCX
Intense Rust (A) Deep Emerald (A)
015-33-25 18-1442 TCX 079-26-18 19-5232 TCX
Astro Dust (A) Fresh Mint (S)
010-42-20 17-1537 TCX 074-80-06 14-4807 TCX
Cranberry Juice (LT) Glowing Green (S)
008-26-26 19-1934 TCX 062-72-33 15-0146 TCX
Crimson (A) Nephrite (S)
010-38-36 18-1657 TCX 058-55-18 17-0235 TCX
Pink Flash (S) Cool Matcha (A)
158-44-32 18-2043 TCX 055-85-20 13-0319 TCX
Quiet Quartz (S) Cyber Lime (S)
152-90-06 12-2908 TCX 051-76-36 13-0651 TCX
Peony Pink (S) Panna Cotta (A)
150-65-19 16-2614 TCX 038-86-20 12-0824 TCX
specific edit of WGSN's A/W 24/25 Global Colour
Forecast. These are the 30 colours that will have

(A) for A/W 24/25 and S/S 25, and long-term (LT)
The Active Colour Forecast provides a category-

from light to saturated. Purple will continue to

colours are seasonal (S) for A/W 24/25, annual

sustainability goals, we have annotated which
be influential, with three iterations for active.
particularly within women’s activewear. Reds
and oranges lean into both earthy mid-tones

To help with your long-term forecasting and

activewear market, and in this edit it ranges
increasingly sneakers. Blue has become the
Pink will continue to be an important hue,

and energetic brights. Green will remain

most popular colour within the US men’s

important, seeing uptake in apparel and
the strongest relevance across all active

for A/W 24/25, S/S 25 and beyond.

Active colour
Palette A/W 24/25

categories.

2
Active core colours

030-69-10

019-27-14

050-40-14

120-22-18

000-47-00
Palette A/W 24/25

Midnight Blue (LT)

Our core colours offer an edit of dependable

Sea Kelp (LT)

Oat Milk (LT)

Graphite (A)
Sepia (LT)
and versatile tones that will work across
collections, categories and seasons.
For A/W 24/25, nature-inspired colours such as

18-0529 TCX

19-3932 TCX

18-4016 TCX
14-1208 TCX

19-1220 TCX
Sea Kelp will resonate with consumers as they
continue to explore the outdoors, and Sepia will
be established as a core tone in active, following
fashion’s influence in menswear and
womenswear. Oat Milk, Chalk and Sustained

000-64-00

034-84-05

035-73-04

037-93-00

153-19-00
Grey offer softer, warmer alternatives to
traditional cool grey marls, and Graphite and
Circular Grey continue to act as dependable

Sustained Grey (A)

Circular Grey (LT)

Optic White (LT)

base tones.

Chalk (LT)

Black (LT)
Colours are annotated as annual (A) for A/W
24/25 and S/S 25, and long-term (LT) for A/W

12-0304 TCX

14-6408 TCX

19-4203 TCX
11-4800 TCX
24/25, S/S 25 and beyond.
17-5104 TCX

3
High-contrast brights
Ignite energy, creativity and expression
through contrasting brights.

Why are they key? This palette is exuberant

and uplifting, facilitating self-expression and
joy in the face of upheaval and uncertainty.
How to use them: the combination of multiple
strong colours will work for lively prints, ombré
effects and layered colours inspired by digital
design. Use this palette for endurance sports,
snow sports and lifestyle categories. Leighton Mcdonald Stüssy x Nike

A: Cyber Lime E: Electric Kumquat

B: Black F: Gentian Blue

C: Crimson G: Gentle Lavender

D: Pollen Yellow H: Peony Pink @katharina_grosse Templa @theblackbutterfly.studio

Coloro - A: 051-76-36, B: 153-19-00, C: 010-38-36, D:

037-77-37, E: 028-67-41, F: 118-30-29, G: 138-81-07, H:
150-65-19

Pantone - A: 13-0651 TCX, B: 19-4203 TCX, C: 18-1657

TCX, D: 13-0752 TCX, E: 15-1164 TCX, F: 19-4056 TCX,
G: 14-3710 TCX, H: 16-2614 TCX

4
Cool Matcha with neutrals
Cool Matcha reflects the merging of natural
and digital worlds.

Why are they key? Cool Matcha resonates with

innovative developments in bio- and plant-
based materials. It invites the wearer to play,
escape and be revitalised in either virtual or
physical environments.
How to use them: use this soft-tinted pastel as a
solid in outerwear, training, cycling, wellness
and lifestyle pieces. Style and layer with cool Commeconception @sixnfive

neutrals.

C: Black

A: Cool Matcha

D: Midnight Blue

E: Optic White @tere_solar S.K. Manor Hill @muzcali

B: Circular Grey

Coloro - A: 055-85-20, B: 000-64-00, C: 153-19-00,

D: 120-22-18, E: 037-93-00

Pantone - A: 13-0319 TCX, B: 17-5104 TCX, C: 19-4203

TCX, D: 19-3932 TCX, E: 11-4800 TCX

5
Deep darks
Embrace deep, dark tones inspired by
fantasy, space and escapism.

Why are they key? Darkness will be a theme

that penetrates the season and beyond. This
will be driven by the exploration of space,
digital fantasy realms, subversive styles and the
full spectrum of our emotions.
How to use them: combine Midnight Plum with
Murasaki Purple, Black and Graphite in
outerwear and training gear. Add flashes of Moncler SOFIA Telescope / NASA

Apricot Crush and Fresh Mint.

A: Black
D: Midnight Plum

B: Murasaki Purple
E: Apricot Crush
@jose_monroy_design Emporio Armani Satisfy

C: Graphite F: Fresh Mint

Coloro - A: 153-19-00, B: 137-27-28, C: 000-47-00, D:

151-22-09, E: 024-65-27, F: 074-80-06

Pantone - A: 19-4203 TCX, B: 19-3528 TCX, C: 18-4016

TCX, D: 19-3316 TCX, E: 15-1247 TCX, F: 14-4807 TCX

6
Warm earth tones
Use rich, warm tones to elevate reliable
staples.

Why are they key? Intense Rust offers warmth,

reassurance and stability. Inspired by natural
landscapes and materials, these earthy tones
are grounding and have a luxurious and
timeless quality.
How to use them: Intense Rust is a deeper,
more sophisticated alternative to red, and can
be used to enhance longevity and interest in Nagnata Kate Kirkwood

core items. Oat Milk and Sepia will be great as

warm neutrals for outdoor and hybrid footwear.

C: Sepia

A: Intense Rust

D: Warm Amber

Salomon @othership ASRV

B: Black E: Oat Milk

Coloro - A: 015-33-25, B: 153-19-00, C: 019-27-14, D:

026-51-32, E: 030-69-10
Pantone - A: 18-1442 TCX, B: 19-4203 TCX, C: 19-1220
TCX, D: 17-1140 TCX, E: 14-1208 TCX

7
Uplifting mid-tones
Use Apricot Crush with retro mid-tones and
pops of uplifting brights.

Why are they key? Previously paired with

pastels for S/S 24, Apricot Crush evolves to
become part of a dynamic palette, informed by
nature and an increasing need for optimism.
How to use them: these colours will work well
for craft-inspired sneakers, winter base layers
and lifestyle products. Update technical pieces
with prints, stripes or ombrés to give designs a @lalabelle Esteban Cabeza de Baca

soft and spontaneous quality.

D: Pink Flash

A: Apricot Crush E: Pollen Yellow

F: Yellow Mustard

B: Nephrite G: Glacial Blue

Y Project Union Los Angeles @bephiesbeautysupply

H: Black
C: Optic White

Coloro - A: 024-65-27, B: 058-55-18, C: 037-93-00,

D: 158-44-32, E: 037-77-37, F: 035-64-26, G: 112-75-11,
H: 153-19-00

Pantone - A: 15-1247 TCX, B: 17-0235 TCX, C: 11-4800

TCX, D: 18-2043 TCX, E: 13-0752 TCX, F: 15-0948 TCX,
G: 14-4123 TCX, H: 19-4203 TCX

8
Sustained Grey layered with
orange
Layer Sustained Grey with Apricot Crush for
hard-working pieces.

Why are they key? Sustained Grey has a

reliable, utilitarian quality that plays into a need
for products that can adapt to a multitude of
scenarios. Pops of orange offer uplifting energy.
How to use them: use these grey bases in
technical outerwear, training gear, lifestyle and
Saul Nash / @fthtsi @jomasan
outdoors products. Layer translucent orange
over sneakers. Colour-block or blend into
knitted pieces.

B: Graphite

A: Sustained Grey C: Optic White

D: Apricot Crush Comfy Outdoor Garment @yuthanan__ adidas Y-3

E: Warm Amber

Coloro - A: 035-73-04, B: 000-47-00, C: 037-93-00,

D: 024-65-27, E: 026-51-32
Pantone - A: 14-6408 TCX, B: 18-4016 TCX, C: 11-4800
TCX, D: 15-1247 TCX, E: 17-1140 TCX

9
Gentle tints
Gentle, emotive tints inspire moments of
calm and focus.

Why are they key? An antidote to noise and

distractions, these colours provide a sense of
serenity. They aid quiet focus to re-centre and
pursue personal passions.
How to use them: when used for head-to-toe
looks, Quiet Quartz, Gentle Lavender and Fresh
Mint will make a statement. Bring a fresh
update to outdoors, trail and snow sports or use Satisfy @twworkshop

on soft materials for yoga, wellness or dance.

Accent these colours with Midnight Plum, and
pair with natural gum on footwear.

A: Quiet Quartz C: Fresh Mint

@sixnfive S.K. Manor Hill Frankies Bikinis

D: Yellow Mustard

B: Gentle Lavender
E: Midnight Plum

Coloro - A: 152-90-06, B: 138-81-07, C: 074-80-06,

D: 035-64-26, E: 151-22-09
Pantone - A: 12-2908 TCX, B: 14-3710 TCX, C: 14-4807
TCX, D: 15-0948 TCX, E: 19-3316 TCX

10
Reinvigorated neutrals
Reinvigorate neutrals with Panna Cotta and
Deep Emerald, especially for investment
styles.

Why are they key? These familiar colours offer

reassurance, calm and a hint of nostalgia in a
world vying for our attention. They also offer
the desired longevity for investment pieces.
How to use them: use for products that are built
to last, such as snow sports and outdoors. They
also deliver a calming mood for wellness Holzweiler Holzweiler

practices, with Chalk and Panna Cotta working

for undyed natural fibres such as cotton and
wool.

C: Glacial Blue

A: Chalk

D: Gentian Blue

E: Deep Emerald

Dawn Ng @havenshop Suicoke

B: Panna Cotta F: Graphite

Coloro - A: 034-84-05, B: 038-86-20, C: 112-75-11, D:

118-30-29, E: 079-26-18, F: 000-47-00
Pantone - A: 12-0304 TCX, B: 12-0824 TCX, C: 14-4123
TCX, D: 19-4056 TCX, E: 19-5232 TCX, F: 18-4016 TCX

11
Bold blues and green
Make a bold statement with saturated,
unapologetic blues and Glowing Green.

Why are they key? The line between digital and

physical life continues to become more blurred.
The physical world is being manipulated to look
unreal, and advances in augmented reality will
lead to an increase in digital layering. These
saturated, high-energy hues resonate with these
developments, and can be used to supercharge
physical products. Moncler @codycobb

How to use them: use Glowing Green as a solid

colour with high-contrast accents of Flame,
Optic White and Black. This palette can be used
to animate snow sport styles, endurance
products, high-impact sneakers and lifestyle
pieces.

D: Black
A: Gentian Blue

E: Optic White
PacSun @uv_zhu P.E Nation

F: Flame
B: Glowing Green

G: Cornflower
C: Vibrant Azure

Coloro - A: 118-30-29, B: 062-72-33, C: 107-49-30, D:

153-19-00, E: 037-93-00, F: 016-49-37, G: 122-62-21
Pantone - A: 19-4056 TCX, B: 15-0146 TCX, C: 17-4247
12
TCX, D: 19-4203 TCX, E: 11-4800 TCX, F: 17-1463 TCX,
G: 16-4030 TCX
1 234
Action points

Build a long-term colour Check the feasibility of your Invest in low-impact colour Be metaverse-ready
strategy colours solutions

Take a long-term view of your palette by
building a longer lifecycle for each
colour. Think beyond seasons and
evaluate how your colours will stand the
test of time
To ensure your colours work across
different substrates, carry out a
feasibility check on your palette before
sharing with your supply chain. If you
would like your Coloro palette health-
checked, or if you would like feasibility
data for our 40 Coloro A/W 24/25
colours, click here for further
information
Find innovative ways to apply colour
sustainably, and adopt circular sources
where possible. Invest in nature-
powered innovations alongside certified
low-impact dyes and pigments. Also
look to waste-streams and reclaimed
materials as commercial sources of
responsible colour
As the demand for digital products
grows, consider how your colours will
translate within the metaverse. Design
products as digital and physical equals,
and ensure the colours are engaging
across multiple platforms and
environments

13
 038-86-20 153-19-00
037-77-37 037-93-00
035-64-26 035-73-04
024-21-05 034-84-05
019-27-14 000-64-00
024-37-20 000-47-00
030-69-10 151-22-09
022-60-08 138-81-07
028-67-41 137-27-28
026-51-32 134-55-24
024-65-27 122-62-21
022-81-13 120-22-18
022-62-16 118-30-29
* This is a reference guide only. Colours on computer screens vary. Find out more about Coloro here.
017-43-20 117-47-13
016-49-37 112-75-11
011-50-32 107-49-30
015-33-25 105-27-15
010-42-20 079-26-18
008-26-26 074-80-06
010-38-36 067-64-17
158-44-32 062-72-33
Colour Reference A/W 24/25

005-82-17 058-55-18
152-90-06 055-85-20
150-65-19 051-76-36
Coloro 151-46-20 050-40-14

14
 12-0824 TCX 19-4203 TCX
13-0752 TCX 11-4800 TCX
15-0948 TCX 14-6408 TCX
19-1109 TCX 12-0304 TCX
19-1220 TCX 17-5104 TCX
18-1140 TCX 18-4016 TCX
14-1208 TCX 19-3316 TCX
16-1318 TCX 14-3710 TCX
15-1164 TCX 19-3528 TCX
17-1140 TCX 17-3730 TCX
15-1247 TCX 16-4030 TCX
14-1219 TCX 19-3932 TCX
16-1422 TCX 19-4056 TCX
* This is a reference guide only. Colours on computer screens vary. Find out more about Pantone here.
18-1441 TCX 18-3922 TCX
17-1463 TCX 14-4123 TCX
18-1651 TCX 17-4247 TCX
18-1442 TCX 19-4324 TCX
17-1537 TCX 19-5232 TCX
19-1934 TCX 14-4807 TCX
18-1657 TCX 14-6329 TCX
18-2043 TCX 15-0146 TCX
Colour Reference A/W 24/25

12-1708 TCX 17-0235 TCX

12-2908 TCX 13-0319 TCX
Pantone TCX

16-2614 TCX 13-0651 TCX

17-1818 TCX 18-0529 TCX

15
 7401 C 426 C
123 C 7541 C
7555 C 7535 C
412 C 7527 C
7595 C Cool Gray 8 C
1615 C 424 C
4685 C 7449 C
4735 C 665 C
1495 C 269 C
7583 C 2100 C
1565 C 7451 C
474 C 2767 C
7514 C 2145 C
* This is a reference guide only. Colours on computer screens vary. Find out more about Pantone here.
7600 C 2373 C
2347 C 543 C
1787 C 7461 C
181 C 3035 C
7419 C 3305 C
188 C 622 C
200 C 2249 C
7635 C 7488 C
Colour Reference A/W 24/25

699 C 576 C
Pantone Coated

2050 C 2281 C
2057 C 389 C
2061 C 7750 C

16
Coloro
About the Coloro code:
We decode colour as the human eye sees it – by hue, lightness and chroma.
Each of our 3,500 colours is specified by a unique 7-digit code, representing the point
where hue, lightness and chroma intersect, allowing you to organise and analyse colour
like never before. The Coloro logic provides creatives with a new way to objectively view
colour and create responsible palettes with longevity.
Purchase the five Key Colours for A/W 24/25 from Coloro.
About Coloro:
Coloro is the primary colour system for WGSN forecasts. Each tone in the Global Colour
Forecast is selected directly from the Coloro library of 3,500 contemporary hues. Each
colour is then rigorously tested by Coloro experts to ensure achievability across
substrates and acceptable fastness, so you can trust their feasibility before lab dipping.
Coloro is a beautifully designed system backed by a technically sound approach. It offers
physical and digital products, an extensive colour library, and expert advisory services.
Find out more here.

Coloro

17
Colour methodology
01
Global Colour Observation
Synthesising expert foundational
research, aesthetic directions,
consumer data and regional insights
06
Key Coloro Colour Selection
Identifying the colours that will play
a significant role for all industries and
define the mood of the season
07
Colour Naming
Selecting names that are unique to
WGSN, which are evaluated by our
Equality Vision Team
18
02 03
Data Analysis Coloro Colour Selection
Using WGSN’s proprietary retail, Using Coloro standard library of
e-commerce and social media data to 3,500 contemporary colours
track the path of the colours and inform
the decision-making process
05 04
Palette Longevity Strategy Coloro Health Check
Defining the longevity of each colour and Rigorously testing colour
splitting the palette into three sections – achievability across all key
Seasonal, Annual and Long-Term. Over substrates to avoid wasted
40% of colours are carried forward every resources
season, reflecting the importance of
choosing colours responsibly
08
Colour Palette Launch
Click on the links to purchase each season's
Key Colours from Coloro
A/W 24/25 | S/S 24
Contributors
WGSN’s forecast reports are created by our global team of experts.
Colour forecasting team
Lisa White, Creative Director
Clare Smith, Colour Strategist
Helen Palmer, Head of Materials and
Textiles
Sara Maggioni, Head of Womenswear
Jane Collins, Senior Strategist, Footwear
and Accessories
19
Nick Paget, Senior Strategist, Menswear
Yvonne Kostiak, Senior Strategist, Active
Gemma Riberti, Head of Interiors
Clare Varga, Director of Beauty
Reiko Morrison, Head of CMF,
Consumer Tech
Joanne Thomas, Head of Content,
Coloro
Contributors
APAC
Alison Ho, Consumer Researcher
Lupi Yao, Trend Director, WGSN China
Americas
Sofia Martellini, Senior Strategist, WGSN
Fashion Feed
Andrea Bell, Director, WGSN Insight
Australia and New Zealand
Yianni Giovanoglou, Client Services
Specialist