Is seeking care because of need Is seeking out services/goods because of want or need Can seek out goods/services from appropriate Has limited options for where/when they receive channels, but not necessarily determined by care due to outside factors such as outside influences such as insurance/payors insurance/financial burden Generally understands that services/goods are Believes that healthcare is owed to them not a right, but need to be earned in many cases Takes a more active role in healthcare, seeing Views physicians as individuals providing them physicians as tools with a service, but separate from their healthcare Usually does not have a choice because they are By taking an active role in personal healthcare, in a position where they need healthcare services the consumer can utilize specific services when necessary, at their discretion More understanding of the healthcare system as Less forgiving of poor service it currently functions More understanding of delay when it occurs, but Less tolerant of delays in care can seek care out elsewhere