A PROJECT REPORT

ON

“PRODUCT ANALYSIS”

DEPARTMENT OF MANAGEMENT
SCIENCES

Submitted To: Submitted By:

Dr.A.NIRMALRAJ A.PRIYADHARSAN
(Head Of Department)
TABLE OF CONTENT
● SUMMARY

● WHAT IS PRODUCT ANALYSIS

● BENEFITS OF PRODUCT ANALYSIS

● WHY BUSINESSES NEED TO USE PRODUCT

ANALYSIS

● COMPETITIVE ANALYSIS OF PRODUCT

● CONCLUSION
 ● SUMMARY
In this report we’re going to see the Product Analysis.What is product
analysis, Why the big companies use product analysis before manufacturing a product
and types of product analysis ,what is competitive analysis , why we use that, the
steps that involved in competitive analysis

● WHAT IS PRODUCT ANALYSIS ?

Product analysis is the process of collecting, analyzing, and

interpreting data about a product to understand its strengths, weaknesses, and potential for
improvement. It can be conducted by potential buyers, product managers, and third-party
reviewers.The goal of product analysis is to gain a deeper understanding of the product so that
informed decisions can be made about its development, marketing, and sales.

BENEFITS OF PRODUCT ANALYSIS :

⮚ Improved understanding of the product

⮚ Better decision-making

⮚ Increased customer satisfaction

⮚ Improved marketing and sales

⮚ Reduced risk

⮚ Improved understanding of the product: Product analysis can help to

identify the product's strengths and weaknesses, as well as its potential
for improvement. This information can be used to improve the product or
to develop new products that meet the needs of customers.

⮚ Better decision-making: Product analysis can provide data-driven

insights that can be used to make better decisions about the product. This
can include decisions about development, marketing, and sales.
⮚ Increased customer satisfaction: By understanding the needs of
customers, product analysis can help to improve the product and make it
more satisfying to use. This can lead to increased customer satisfaction
and loyalty.

⮚ Improved marketing and sales: Product analysis can help to identify the
target market for the product and develop effective marketing and sales
strategies. This can lead to increased sales and revenue.

⮚ Reduced risk: Product analysis can help to reduce the risk of failure. By
understanding the product's strengths and weaknesses, businesses can
make informed decisions about the product that will help to minimize the
risk of failure.

● WHY BUSINESSES NEED TO USE PRODUCT ANALYSIS ?

❖ Product Analysis Is Necessary as It Allows You To Understand the Target

Market for Your Product.

You can’t create a product that people will want to

buy if you don’t know what they want. Product analysis helps you figure out
the needs and wants of your target market.This is essential to creating a
successful product.

❖ Product Analysis Is Also Necessary Because It Allows You To Understand

Your Competition.

To create a successful product, you need to know what

your competition is doing. Product analysis helps you understand the
strengths and weaknesses of your competition.This knowledge will help you
make decisions about improving upon their products and give you an edge in
the market.

❖ Product Analysis Is Necessary as It Allows You To Understand the Costs

Associated With Making and Selling Your Product.

In case you are unaware

of how much it costs to make a product, you won’t be able to deal with it for a
profit. Product analysis helps you understand all of the costs involved in
creating and selling a product.

● WHAT IS COMPETITIVE ANALYSIS ?

Competitive product
analysis is the process of collecting, analyzing, and interpreting data about
your competitors' products to understand their strengths and weaknesses, as
well as their strategies. This information can be used to improve your own
product or service, as well as your marketing and sales efforts

● STEPS INVOLVED IN COMPETITIVE ANALYSIS :

◆ Define your goals: What do you hope to achieve by conducting the

competitive product analysis? Do you want to improve your product, your
marketing strategy, or both?

◆ Identify your competitors: Who are your main competitors? What

products or services do they offer? What are their strengths and
weaknesses?

◆ Collect data: Collect data about your competitors' products, prices,

target markets, marketing strategies, and other relevant information.

◆ Analyze the data: Analyze the data to identify opportunities to improve

your own product or service.

◆ Develop a plan: Develop a plan to implement the changes that you have
identified.

◆ Monitor your results: Monitor your results to see if the changes have
had the desired effect.
 ● COMPETITIVE ANALYSIS OF PRODUCT :

✧ PRODUCT - SOAP

PRODUCT DOVE CINTHOL DETTOL SANTOOR HAMAM

NAME
YEAR 1993 1952 1936 1986 1931
ORIGIN UNITED INDIA UNITED INDIA INDIA
STATES KINGDOM
PARENT HUL GODREJ RECKITT WIPRO HUL
COMPANY

MARKET 9 12 8.5 13.5 10.5

SHARE
OWNED

PRODUCT 125 G 125 G 125 G 125 G 125 G

QUANTITY

MRP 65 70 62 50 62

TAG LINE BEAUTY IS WAKE UP KEEP THE YOUNG YOU SAFE

FOR ALIVE MEMORIES SOCH YOUR SKIN
EVERYON ,BUT NOT SAFE
E THE
BACTERIA

WHAT I BOUGHT AND THE REASON BEHIND IT?

In this Product- SOAP Segment,I bought Cinthol because we use cinthol for more
than 13 Years and the reason behind it for that purchase is Cinthol contain 80.15 % of
TFM Content and the Fragrance is also good
 ✧ PRODUCT - DETERGENT POWDER

PRODUCT TIDE SURF RIN ARIEL VANISH

NAME EXCEL OXI

LAUNCHED 1946 1959 1946 1991 2005

IN
ORIGIN UNITED UNITED INDIA BELGIUM NETHERL
STATES KINGDOM ANDS

PARENT Procter UNILEVER UNILEVER Procter RECKITT

COMPANY &Gamble &Gamble
MARKET 18 17 10 15 5
SHARE OWNED

PRODUCT 500 GM 500GM 500GM 500GM 500GM

QUANTITY

MRP 79 110 58 154 150

TAG LINE IF IT'S GOT DIRT IS CHAMAKTE YOUR TRUST

TO BE GOOD REHNA LAUNDRY PINK,
CLEAN, IT'S WILL FORGET
GOT TO BE THANK STAINS
TIDE YOU

WHAT I BOUGHT AND THE REASON BEHIND IT?

In this Product-Detergent Powder,I bought Tide Because Tide has a fresh, clean
scent that many people prefer and more over Tide is a very well-known and trusted
brand. It has been around for many years and has a reputation for being a high-quality
product Tide is not the cheapest detergent on the market, but it is not the most
expensive either. It is a good value for the money.Compare to other detergent powder
Tide own High Market share
✧ PRODUCT - TURMERIC POWDER

PRODUCT EVEREST AACHI TATA PATANJALI

NAME SAMPANN

LAUNCHED 1981 1995 2015 2006

IN

ORIGIN INDIA INDIA INDIA INDIA

PARENT PROCTER & AACHI TATA PATANJALI

COMPANY GAMBLE MASALA CONSUMER AYURVED
FOODS PRODUCTS LIMITED
MARKET 20 25 15 10
SHARE
OWNED

PRODUCT 50 GM 50GM 50GM 50GM

QUANTITY

MRP 18 12 18 14

TAG LINE “TASTE “THE TASTE “SPICE UP PRAKRITI KA

MEIN BEST OF HOME” YOUR AASHIRWAAD
MOMMY HEALTH”
AUR
EVEREST”

WHAT I BOUGHT AND THE RESON BEHIND IT?

In this product - Turmeric Powder,I bought Aachi.Aachi turmeric powder has a

good taste and can be used in a variety of dishes and the foremost thing is availability
if we want to buy someone want to sell right in the case of Patanjali we need to go
that specific outlet or store and buy that it’s very difficult that’s why i mean
availability is the important thing in this FMCG Sector
✧ PRODUCT - WHEAT BREAD

PRODUCT MODERN AMUL BRITANNIA FRESHO

NAME
LAUNCHED 1965 1946 1892 2021
IN
ORIGIN EURPOE INDIA BRITISH INDIA

PARENT GRUPO AACHI WADIA TATA

COMPANY BIMBO MASALA GROUPS CONSUMER
FOODS PRODUCTS
MARKET 35 25 10 15
SHARE
OWNED
PRODUCT 1 1 1 1
QUANTITY
MRP 42 40 40 37

TAG LINE “Made with 'The Taste Of "Eat healthy, “The taste of
love and India' think better" freshness”
care”

WHAT I BOUGHT AND THE REASON BEHIND IT?

Modern is a well-known and trusted brand .Modern Bread is available in most

supermarkets and convenience stores, making it easy to find and purchase. In
this case Modern is not only sale a bread they have many products with his bread
Actually they diversify the product like creme bite,sweet fills,muffins and they
did good distribution too not only in super markets also in retail stores That why
modern have 35 % of market share in india
✧ PRODUCT - SUNFLOWER OIL

PRODUCT FORTUNE GOLD SAFFOLA PATANJALI

NAME WINNER PURE
GOLD

LAUNCHED 2000 1993 1965 2006

IN

ORIGIN INDIA INDIA INDIA INDIA

PARENT ADANI KALEESUWAI MARICO PATANJALI

COMPANY WILMAR AYURVED
LIMITED
MARKET 20 15 12 10
SHARE
OWNED

PRODUCT 500 ML 500 ML 500 ML 500 ML

QUANTITY

MRP 60 67 62.5 67.5

WHAT I BOUGHT AND THE REASON BEHIND IT?

Goldwinner is a well-known and trusted brand. It has been around for many
years and has a reputation for being a high-quality product.Fortune own high
market share but the Goldwinner marketing is odd.In recent time if you bought
a gold winner you get a voucher of Nyyka
CONCLUSION

In this Report, We’ve seen the Competitive analysis of the Products of each
segment that I finally bought, and the reason behind that purchase I discuss
what are the major factors that are missing in some products like Distribution,
Price, Availability, etc mainly Marketing, even in the last segment Fortune have
the high market share but i bought Goldwinner because influenced by the
advertisement. The data presented above is for the period 2022-2023, as reported
by Google. I mentioned competitive analysis of few products only because the
purchase was made at the last week of every month .I hope this report will help
to understand the price and other differences of products.The proof for done the
project is mentioned below