Nestle Case study – Application on BCG Matrix

After noticing the tremendous change and shift in

consumers demand for mineral water due to the fact that
consumers became more health conscious besides the
growth in the number of people living in new areas that
have no clean water. Nestle pure water (mineral water)
has the advantage of having the highest market share in
the Egyptian market relative to competing brands. Not
only does Nestle offer bottled mineral water but it offers a wide variety of products such
as Nestea, a newly introduced flavored powdered ice tea that wasn't that successful like
other Nestlé's products where consumers didn't like Nestlé's ice tea taste besides that there
is no demand for ice tea in Egypt due to cultural reasons. Moreover, Nestle provides the
most famous easily dissolved coffee powder known as Nescafe that is the market leader in
this product category although new generations became more aware of the risks associated
with coffee. Finally, one of Nestle main products is Maggi Noodles. Although it didn't
manage yet to compete with the market leader -Indomie- in the fast-prepared noodles
market, there is a very attractive opportunity for Nestle to capture as there is an increasing
trend of working mothers and the fast pace of life.

Q1: Plot the previously mentioned Nestle's SBUs in the BCG matrix based on the
information provided.