WEBSITE AUDIT REPORT (https://www.hotstar.

com/)

1. Domain Statistics of Website

A Domain Age
27 Years 3 Months 30 Days
B Alexa Rank
C Moz Rank 6.3
D DA 81
E PA 63

Analysis
As per the analysis of the above mentioned domain statistics, I have notices that , Domain
Authority is about 81,Page Authority is 63 and rest another one stat like Moz Rank of website
which is 6.3. Overall Domain visibility stats are satisfactory at this time.

Recommendation
As stated above, we need to do quality off-page optimization for its better Alexa ranking and
page rank which in return will also improve its trust flow. We will do link building by creating
theme-based links to high quality websites and quality backlinks which will come up with more
improved results in its domain statistics and that helps to make strong identity of website in
Search Engine.

2. Crawl Statistics of Website

A Google 23,50,000 indexed

pages
B Yahoo 5,460,000 Indexed
 pages
C Bing 13,100 Indexed pages

Analysis
The Website is having 23,50,000 indexed pages on Google, 5,460,000 on Yahoo and 13,100
on Bing, which is good.

Recommendation
As I have mentioned the website, Indexability is somehow good and we will update more
quality links to index more pages of our website on other search engines. I will work on
Indexability counts to make more links indexed on other search engines too.

3. Accessibility of Website

A Presence of Robots.txt file Present

B HTTPS Present
C XML Sitemap Present
D Site Architecture Good
E Site Load Speed Good

Analysis
According to the Accessibility, analysis of the website, HTTPs status code and XML Sitemap is
present which is good and also the XML sitemap is present in our website. Website loading
speed is 33ms seconds that is good.

Recommendation
As per Accessibility analysis, the needed files are present in our website but only the site load
speed is high from the expected count.
 4. Indexability of Website

A Indexed Pages 23,50,000

B Page Searches Found
C Brand Searches Present
D Search Engine Penalties Need Webmaster Access
E Cache 16 June 2023 10:54:40 GMT

Analysis
As per according to the Indexability concern of website, it has come up with 23,50,000 Indexed
pages, and others like Page search, cache are found & the brand search is also there & to check
Google Penalties I need webmaster access.

Recommendation
As per analysis, our website google indexed pages are somehow good and other cache files etc
are found & for checking the Search Engine Penalties need webmaster access and also I will
work on brand search.

5. On-Page Ranking Factors

In this, we will cover the On-Page factors of webpage that influence search engine
ranking. Here we will discuss several on-page factors, which we will optimize here to
know the current on-page status of the website that affects search engine rankings.

A Content Overview Good

B URL Structure Good
C URL Based Duplicate Content Found
D Meta Title Tags Found
E Meta Description Tags Found
F Image Names and Alt Tags Found
G Google Webmaster Verification Not Found
H Google Analytics Not Found
 I Image Favicon Found

Content Overview
One of the most important aspects of a website is web content and it is the one of the reason
that people visit your website. Not only for people, is web content also extremely important for
search engines as well. Good web content should contain the keywords you wish to target so
that it makes it easy for search engines to index your page and should contain all the required
information that visitors might need.

Analysis
This section analyses how well you have identified and targeted the keywords that people use
to find your website. While the site does somehow good job of targeting brand terms, and
individual posts rank well for their page topics.
As per the content analysis, yes website optimized with quality content that helping crawler
and user to visit the website.
But there are some things that are missing like Google Webmaster verification and Google
analytic etc.

Recommendation
No duplicate content found, that is great. Need to keep updating the website with fresh
content on time to time. It is good for better crawling and indexing point of view. But we have
to work on image alt tags & names etc with Google Webmaster Verification & all in our website.

URL Structure
A site’s URL structure is extremely important to both users and search engines. Poor URL
structure can hurt rankings, prevent pages from being indexed and lower your click-through-
rate (CTR).
It is extremely important that URLs be readable, user friendly, and that they contain the
keyword of the page. Always separate keywords with dashes, not underscores.
URLs should also be relatively short, with 100 characters in length being the current SEO best
practice. While longer URLs aren't necessarily bad, the shorter the URL the less likely that URL is
to truncate in search results and the more likely it is to have a positive impact on SERP click-
through- rates.
Analysis
URLs are often responsible for the majority of duplicate content on a website because every
URL represents a unique entry point into the site. If two distinct URLs point to the same page
(without the use of redirection), search engines believe two distinct pages exist. Our website is
working well with single URL.

Recommendation
No Need to do anything. Our website URL is SEO friendly.

Meta Titles
After the URL, the second most important place on a page to have the keyword is the Title tag.
The Title tag is the first description of the page that search engine users will read, and it is
extremely important to both users and search engines that it contain the keyword they are
searching for. This will not only help to improve rankings, but can significantly improve your
click-through-rate as well.
A proper Title tag will:
• Be 15-65 characters in length (50-65 is ideal).
• Be unique to that page “don’t use the same title tag on multiple pages.
• Use the keyword of that page twice if space permits "once at the start, followed by separator
such as a colon, hyphen, or pipe, and then once again in a call to action! If the character limit
prevents the use of the keyword twice, use it once in a good call to action, with the keyword as
close to the beginning of the Title tag as possible.

Analysis
Meta Tags not found.

Recommendation
I will update the Meta & Descriptions for every page.
Meta Descriptions
While Meta description tags are not a factor in the ranking algorithm, they are used as the
description searchers will see in the search engine results. Having the keyword used properly in
the Meta description tags can increase the likelihood that users will click on the link to the page
if the keyword usage matches their search query.
Meta descriptions should adhere to the following guidelines:
• Be unique and relevant to that page.
• Be written as descriptive ad text, with a call to action.
• No more than 320 characters in length including spaces and punctuation.
• Contain 1-2 complete sentences with correct punctuation, and no more than 5 commas.
• Use the keyword once per sentence, as close to the start of each sentence as possible.

Analysis
We can add more keywords as per targeted pages & keywords.

Recommendation
Need to add more keywords in Meta descriptions, it will help the website to rank better on
Google or other platforms and also need to add content in description tag.

Image Names & Alt Tags

For the benefit of search engines, code compliance, and visually impaired users, every image
MUST have an ALT tag. The ALT tag should accurately describe the image, and should contain a
keyword but only if the keyword is relevant to the image as well.

Analysis
Alt Tag is not present in the site.

Recommendation
We have to add the alt tags on all the images in website.
Google Web-Master Verification Code
Webmaster code on your site will ensure that you are running a healthy website with the
utmost efficiency.
Basic Benefits:
 Access to search statistics on Google
 Latest data regarding incoming links and internal links
 Sends notification if your site has any crawl errors (misdirecting) and/or malware (spam,
viruses, etc.)
 Shows you keywords you are targeting and how effective they are
 Insights into crawling and indexing activity on the site

Google Analytic Script

Google Analytics can be a valuable tool for monitoring and tracking the efficiency of your online
campaigns and get the best results in your marketing efforts.

Analysis & Recommendations

Not Found, need to work on it.

Image Favicon
The favicon.ico file is a little picture e.g. with a logo of a company which is placed just before
the Internet URL in your web browser.

Analysis
Image Favicon icon is present in website.

Recommendations
Need to change with company.
 6. Off-Page Ranking Factors

A Backlink Profile 1.02k

B Alexa Traffic 1996434
C Domain Moz Rank 3.5
D Indexed Pages 6,08,000

Analysis
According to the analysis, our website Alexa Traffic is 1996434, which is not good, we need
to create quality links for website to increase website quality.

Recommendations

For improvement of website, we will do theme based Off Page Tasks that will improve the
traffic of your website and Quality off-page work will increase the more site linking of
website.

7. Mobile Responsive Website

There is NO doubt that Responsive Web Design is very important for today’s web design point
of view. Smartphone and tablet adoption rapidly increases, so does the importance of mobile-
friendly websites. Smartphone’s and tablets have changed the approach toward design and
user experience. With the explosion of mobile device usage in recent years it is imperative that
businesses develop a mobile strategy that is in line with business priorities. If your website has
not been optimized for an audience on the go with a smaller screen i.e. Smartphone, Android
and tablets, you are missing a huge opportunity to drive physical traffic to your business.

Analysis
As per analysis, our website is mobile responsive website.

Recommendations
No need to change anything.
 Conclusion
Overall, we found that the SEO situation of https://adultseo.co/ is somehow low at this point,
we need to work some major Off-Page factors i.e. Alexa Rank,DA,PA Tags etc., so need to create
quality backlinks for our website. That said, there is still room for improvement. By working to
fix the issues identified in this audit, we will surely be able to achieve more accurate or desired
ranking results for our website.