Professional Documents
Culture Documents
Research Methodology - Second 20-21
Research Methodology - Second 20-21
2
By the end of this session the student will be able to:
1/25/2021 3
Research concept:
Research is an active, diligent and systematic process of
inquiry in order to discover, interpret or revise facts, events,
behaviors, or theories, or to make practical applications with the
help of such facts, laws or theories, to prove a hypothesis or
answer a specific question. Finding a definitive answer is the
central goal of any experimental process.
1/25/2021 4
Methodology:
Is the overall procedures of the research process starting
from selection the research topic till writing the final
report.
Methods:
Is study design or ways you explain the method of data
collection and analysis and disseminate the results.
1/25/2021 5
The word "research" derives from the Middle French and the
literal meaning is "to investigate thoroughly".
The term "research" is also used to describe the
collection of information about a particular subject with
clear objectives or purpose.
Things to remember:
Just fact or information with no clear purpose as term to
get your product or idea and respected, collect data with
out interpretation or analysis this not consider reasech
1/25/2021 6
Research definition
Careful study or investigation in order to discover new
facts or information
“Oxford Dictionary”
Dependant variable
The variable used to measure the problem under study
Independent variable
The variable used to describe or measure the factors
assumed to cause or influence the problem
Data
Observations made on individuals making the study
sample
Quantitative data
Numerical data or data based on numbers
Qualitative data
Non-numerical data or data based on qualities
Population
An aggregate of individuals of people, things, events or
anything in common
Target population
The whole population targeted by the study
Study population
Part of the target population best reflecting the
phenomenon under study
Sample
Part of the study population from which the information is
obtained
Sampling
The process of selecting study units from a defined study
population
Sampling frame
List of all individuals in the study population from which a
sample is to be selected
Sample size
The number of individuals (study units) in the sample
Bias
Systemic error that can distort the study and tends to
produce results or conclusions that differ from the
truth
It can affect either the internal or external validity of
the study or both
Internal validity
Here, the results are accurate and repeatable for the
same study sample
External validity
It means the results are accurate and generalizable to
the target population
Accuracy
The exactness and freedom from error
Repeatability (reproducibility)
The ability of getting the same results if using the same
methods for the same study sample
Generalizability
The ability of assuming representativeness of the
results obtained from the study sample to the target
population
Research serves two major purposes:
1- Generates new knowledge and technologies to deal
with major unresolved problems (basic research).
1/25/2021 18
Is collecting, analyzing, and interpreting data by
observing what people do and say.
Whereas, quantitative research refers to counts and
measures of things, qualitative research refers to the
meanings, concepts, definitions, characteristics,
symbols, and descriptions of things
D 1/25/2021 19
Synthetic rather than analytic.
Generally hypothesis generating.
Investigative methods and non- intrusive.
Data are more impressionistic.
Research in such a situation is a function of
researcher insights and impression.
1/25/2021 23
An extremely important feature of
research is the use of appropriate
methods.
The main function of a research design is
to explain how you processing your
research and how will find answers to
your research questions.