A PROJECT REPORT

On

MAHINDRA & CO.

Submitted to

Dr. A.P.J .Abdul Kalam Technical University,

LUCKNO\V

For the partial fulfilment of

MASTER OF BUSINESS ADMINISTRATION

BATCH 2022-2024

Submitted to

Dr. Sangharnitra Das

Submitted by

Ishika Goyal, Ishika Singhal

Janak sharma, K. Anjali Khatree

MBA I SEM1

Ajay Kumar Garg Institute of Management

 MAHINDRA AND MAHINDRA

Mahindra & Mahindra Limited is an Indian multinational automobile manufacturing corporation

Headquartered in Mumbai, India. It is one of the largest vehicle manufacturers by production in
India and the largest manufacturer of tractors in the world. Established in 1945, the company
Initially manufactured small utility vehicles, but has since diversified into a range of automotive
Products, including trucks, buses, and two-wheelers. The company is also involved in the
Production of defense vehicles, farm equipment, and renewable energy solutions.

In this report, we will discuss the history and evolution of Mahindra & Mahindra, its various
product offerings, financial performance, and recent developments.

History and Evolution of Mahindra & Mahindra:

Mahindra & Mahindra was established in 1945 as a steel trading company. In 1947, the company
Began manufacturing jeeps for the Indian Army, which marked the beginning of its foray into
the automotive industry. Over the years, the company has expanded its product portfolio and has
Become one of the largest vehicle manufacturers in India. In the 1990s, the company diversified
into the production of tractors, which has since become one of its core businesses. In recent
years, the company has entered into new segments, such as electric vehicles, and has formed
joint ventures with global automotive companies to expand its presence in international markets.
Automobile Division:
Mahindra’s Automobile Division was established in 1948 and has since become one of the
largest vehicle manufacturers in India. The company offers a range of vehicles including
passenger vehicles, commercial vehicles, and three-wheelers. Some of the popular passenger
vehicles offered by the company include the Mahindra Scorpio, Mahindra Thar, Mahindra
XUV300, and Mahindra Bolero. The company also offers a range of commercial vehicles
including the Mahindra Jeeto, Mahindra Alfa, and Mahindra Imperio.

Product Offerings:
Mahindra & Mahindra offers a wide range of automotive products, including:

 Passenger vehicles: The Company manufactures SUVs, sedans, and

hatchbacks, including the Mahindra XUV300, Scorpio, Thar, and Verito.

 Commercial vehicles: The Company offers a range of commercial vehicles,

including light and heavy-duty trucks and buses.

 Two-wheelers: The Company has a presence in the two-wheeler market

through its subsidiary, Mahindra Two Wheelers.

 Tractors: Mahindra & Mahindra is the largest manufacturer of tractors in the

world, offering a range of tractors for various applications, including agriculture
and construction.

 Defense vehicles: The Company is involved in the production of defense

vehicles, including armored vehicles, military trucks, and reconnaissance
vehicles.

Financial Performance:

Mahindra & Mahindra has consistently reported strong financial performance, driven by robust
sales in its core businesses. In the fiscal year 2021, the company reported a net revenue of INR
2.32 trillion, with a net profit of INR 34.9 billion.
Recent Developments:
 Electric vehicles: Mahindra & Mahindra has made significant investments in
electric vehicles and is committed to becoming a leader in the electric mobility
space. The company recently launched its first fully electric SUV, the eKUV100,
and has plans to introduce more electric vehicles in the future.

 Joint ventures: The Company has formed joint ventures with international
automotive companies, such as Ford and SsangYong, to expand its presence in
international markets and offer a wider range of products to customers.

 Farm equipment: The Company has expanded its presence in the farm
equipment market through the acquisition of several international companies,
including Mitsubishi Agricultural Machinery.

Marketing and Sales:

Mahindra’s Automobile Division has a strong marketing and sales network with a
presence in over 90 countries worldwide. The company has a strong focus on customer
satisfaction and has a well-established after-sales service network. The company also
offers various financing and insurance options to its customers through its financing
arm, Mahindra Finance.
Competition:

Mahindra’s Automobile Division operates in a highly competitive market, with major

players such as Maruti Suzuki, Tata Motors, and Toyota operating in the same space.
The company’s focus on innovation and customer satisfaction has helped it to maintain
its position in the market and retain its customers.

Conclusion:

Mahindra & Mahindra has a rich history and has evolved into a diversified automotive
conglomerate, offering a wide range of products to customers. The company's focus on
electric vehicles and joint ventures with international companies positions it well for
future growth. The company's strong financial performance and commitment to
sustainability and innovation make it a leader in the Indian automotive industry.