Professor Bill George and Research Associate Andrew N. McLean prepared this case.

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June 24, 2015
Agremnt
Confidnce

Introductions
Military Insurance Corporation (Formerly Military Insurance Joint Stock Company) was established
under Decision No. 871/BQP of the Central Military dated February 22, 2007 Commission and License
No. 43GP/KDBH dated October 8, 2007 by the Ministry of Finance.
Military Insurance Corporation is one of the leading non-life insurance enterprises in Vietnam, started
with a modest capital of 300 billion VND, revenue in the first year was just over 100 billion VND. After
nearly 13 years of operation, MIC has brought impressive numbers: original insurance revenue has
always grown by over 40% in consecutive years from 2012 to 2015, from 2016 to now, moving to phase
2 with the goal of sustainable development in addition to the spectacular progress in revenue is an
impressive number of profits. Up to now, MIC is one of the top trillion companies with a charter capital
of VND 1,300 billion and a scale of nearly 2,000 employees. MIC is rated as 2/31 insurance enterprises
with a strong network system with 69 member companies, more than 467 sales departments and 4,500
authorized insurance agents nationwide.
This point forward
Throughout its development, Military Insurance has clearly defined its pioneering mission to protect and
become a "solid fulcrum" for customers with the best products and services. MIC is proud to be the
protector for millions of domestic and foreign customers, and at the same time and has received the trust
of big brands such as VIETTEL, MB, YAMAHA, SAMSUNG, MSB, AB BANK, ACB, HDBANK,
TECHCOMBANK, VIB, TPBANK, PVCOM BANK,…
Up to now, MIC has had only 160 diverse products ranging from specific and complex insurance products
such as aviation energy insurance, offshore wind power insurance, etc. to extremely close-knit products
such as: MIC Care health insurance, MIC Miracle insurance, car insurance, Peace of mind insurance, …
In the development strategy 2020 - 2025, MIC constantly strives to achieve the goal of Top 5 in 2020 and
Top 3 leading non-life insurance enterprises in Vietnam in 2025. In the first period of 2020, facing
difficulties. difficulties of the economy MIC has timely grasped and given strategies to promote business
activities which focuses on product development and distribution channel expansion. Flexible design
products combined with professional care policies meet the needs of many reader. Regarding the
distribution, channel MIC focuses on promoting Bancas channels and digital insurance. With friendly
insurance products, an application model in just 30 seconds and channel linkage, customers can reach
MIC anytime, anywhere. To become the leading retail insurance enterprise in Vietnam.
What Is A Memo?
Creating a good life is the mission and goal of MIC. We always compare and accompany our customers
to build a full happy life through consulting solutions, dedicated protection and providing above all
wonderful experiences. We are committed to raising value for customers, partners, shareholders and
actively contribute to the good development of the community. MIC understands very well the protection
desire of each customer when participating in insurance. Therefore, MIC always strives to have a strong
foundation, become a solid fulcrum, and bring peace of mind to customers.
Toxins can reach a critical mass which can cause depression on all over the world
Country Tons of the Apples Tons of the Oranges
VietNam 50.0 57.3
US 64.2 32.9
UK 57.4 50.3
Anna Western
FusionTomo