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Capítulo - 10 - Danny Mackinnon, Andrew Cumbers - An Introduction To Economic Geography - Globalization, Uneven Development and Place
Capítulo - 10 - Danny Mackinnon, Andrew Cumbers - An Introduction To Economic Geography - Globalization, Uneven Development and Place
Chapter 10
Towards a knowledge-based
economy: innovation,
learning and clusters
Chapter map
Topics covered in this
chapter The aim of this chapter is to assess the processes that
lead to the spatial agglomeration (concentration) of
➤ Globalization and local and regional economic economic activity at the local and regional scales. In the
development.
introduction, we stress the importance of the geo-
➤ The current emphasis on knowledge and graphical concentration of industries in the context of
innovation as key drivers of economic
globalization and the notion of the knowledge-based
development.
economy. Section 10.2 outlines contemporary notions
➤ Contemporary theories of the spatial
of knowledge, innovation and learning, focusing on the
agglomeration (concentration) of economic
level of the firm in particular. We then consider tra-
activity adopted by economic geographers and
others. ditional theories of agglomeration, relating these to the
contemporary approaches assessed in the remainder of
➤ The role of industrial clusters in supporting
local and regional growth. the chapter. Section 10.4 examines the concept of
industrial clusters, highlighting its influence on
➤ The concept of ‘learning regions’ based on
innovation and knowledge generation. regional development policy. This is followed by a con-
sideration of the related idea of learning regions.
➤ The significance of wider global linkages for the
development of clusters and learning regions. Section 10.6 provides a critical assessment of these
concepts, focusing on the underlying notion of
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competitiveness and questioning the assumption that changes over time, shaped by the development of tech-
innovation and learning are products of geographical nology and organizational structures (e.g. the growth
proximity per se. of MNCs) in particular.
Several influential economists and business writers
have argued that the growth of advanced information
10.1 Introduction and communications technologies will bring about the
‘end of geography’ or the death of distance, since busi-
A resurgence of interest in localities and regions as nesses can locate their facilities anywhere and still
economic units has been apparent within economic maintain close contact with customers and suppliers
geography since the late 1980s. At first sight, this seems (Cairncross, 1997; O’Brien, 1992). This would make
paradoxical, given the prevailing emphasis on global- spatial dispersal the dominant process, meaning that
ization as perhaps the political and economic force of questions of agglomeration are of only historical
the last 15 or so years. As we argued in Chapter 5, interest. In reality, however, geography remains
however, globalization is an uneven process, leading to important and a number of industries are concentrated
the concentration of economic activity in particular in particular locations (e.g. financial and business serv-
places and creating increasingly close linkages between ices in world cities, section 8.5). Indeed, the concept of
the local/regional and global scales of activity. National the knowledge-based economy has fostered renewed
economic coherence has been undermined since the interest in the role of spatial proximity in facilitating
1970s as states have lost control over increasingly glob- processes of innovation and learning (Malmberg and
alized flows of investment. The abandonment of Maskell, 2002). From this perspective, the capacity to
Keynesian policies of demand management and full generate new ideas, products and services has been
employment has exposed regions to the effects of inter- identified as a key source of competitive advantage for
national competition (section 6.5.4.). This has focused both firms and regions in the global economy (Cooke
attention on the need for regional-level action if and Morgan, 1998).
regions are to be able to shape their own development
prospects in a climate of rapid technological change
and increased capital mobility (Amin and Thrift, 10.2 Knowledge, learning
1994). and innovation: key
The revival of the region as a focus of interest has concepts
breathed new life into the topic of spatial agglomera-
tion or concentration, referring to the tendency for 10.2.1 Codified and tacit
industries to cluster in particular places (section 4.3).
knowledge
This has been an issue of recurring interest for econ-
omic geographers and spatial economists since the late Over the last decade or so, the growing importance of
nineteenth century. Agglomeration can be contrasted knowledge in supporting and driving economic growth
with the opposite process of spatial dispersal, where has been emphasized by academics, business commen-
firms move out of existing centres into other, often less- tators and policy-makers in developed countries
developed regions. The balance between concentration (Castells, 1996; Leadbetter, 1999). According to the
and dispersal processes will vary across different Scandinavian economist Lundvall, capitalism has
economic sectors, with some exhibiting a highly con- entered a new stage in which ‘knowledge is the most
centrated pattern while others are more evenly important resource and learning the most important
dispersed across the economic landscape. The two pro- process’ (Lundvall, 1994). A key point to note is that the
cesses operate at different geographical scales, for importance of knowledge and learning is not confined
example the global, regional and local, creating distinc- to a new set of advanced, high-technology industries
tive patterns of uneven development (section 1.2.2). such as software or biotechnology. Instead, knowledge
The balance between agglomeration and dispersal also is developed and applied across all sectors of the
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Figure 10.1 Investment in knowledge as a percentage of GDP among OECD countries, 2002.
Source: ‘Investment in knowledge’, OECD Factbook 2006: Economic, Environmental and Social Statistics, © OECD, 2006.
economy, being embodied in work practices and lowing a ‘low-road’ strategy of trying to compete with
accessed through information technology (Henry and low-wage economies on the basis of costs, policy-
Pollard, 2000, p.v). makers have advocated a ‘high-road’ strategy of
A key contextual factor behind the focus on inno- specializing in advanced, high-value activities, with
vation and learning as the basis of economic growth in competitiveness seen to depend on the generation and
developed countries is globalization. Instead of fol- commercialization of knowledge (Figure 10.1). This
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Box 10.1
Since the introduction of UK devolu- (Scottish Executive, 2002), together the 1960s on creating new jobs by
tion in 1999, Scotland has led the with encouraging a culture of lifelong attracting inward investment, the
way in the development of innovative learning throughout Scotland. As part ‘science and skills’ agenda represents
economic development polices within of this agenda, Scottish Enterprise a significant departure for economic
the UK. In particular, the Scottish (the regional development agency for development in Scotland. It has
Executive (the devolved government) lowland Scotland) has developed gained broad support among policy-
has embraced the knowledge large-scale initiatives such as Project makers and economic commentators
economy agenda. A key development Atlas, which aims to upgrade the as an appropriate strategy for an
here was the publication of the telecommunications infrastructure; ambitious region aiming to foster
Smart, Successful Scotland strategy the Scottish Co-Investment Fund, an innovative, knowledge-based
in 2001. This identified three main designed to provide venture capital – economy. In particular, the
priorities: ‘growing businesses’, in partnership with private-sector Executive’s approach signals a shift
‘global connections’ and ‘learning investors – to innovative and dynamic from trying to compete for large-scale
and skills’, becoming popularized as firms; and the creation of three inter- manufacturing employment on the
the ‘science and skills’ agenda. mediate technology institutes (ITIs) basis of costs to a focus on the gen-
Particular importance is attached to to help to commercialize university eration of knowledge and skills,
the need to commercialize Scotland’s research, focusing on energy, life sci- competing on the basis of quality. In
strong research base by creating ences and communications and this way, it is representative of the
‘pipelines of support that take new digital media (Scottish Enterprise, ‘high-road’ strategies being evolved
ideas all the way from the lab to our 2003). by a range of developed regions in
high-growth businesses of tomorrow’ Given the prevailing emphasis since recent years.
agenda has been translated into policy through a focus A distinction is often drawn between codified and
on research and development (Figure 10.2), the com- tacit forms of knowledge (p.15). Codified or explicit
mercialization of scientific knowledge and the knowledge refers to formal, systematic knowledge that
promotion of business clusters at local and regional can be conveyed in written form through, for example,
level (e.g. DTI, 1998) (Box 10.1). programmes or operating manuals. Tacit knowledge,
Knowledge can be defined as a framework or on the other hand, refers to direct experience and
structure in which information is stored, processed expertise, which is not communicable through written
and understood (Howells, 2002, p.872). Existing documents. It is a form of practical know-how
stocks of knowledge shape how people respond to embodied in the skills and work practices of individ-
particular events and developments, a process that uals or organizations. Traditionally, in industries such
itself generates new knowledge, enhancing or trans- as construction, practical skills were acquired through
forming previous understandings. As this suggests, apprenticeships where new entrants learnt on the job
knowledge is distinct from information, referring to by shadowing and assisting established tradesmen.
the broader frameworks of meaning through that Computer packages provide a good example of the
information or data about real-world events and distinction between codified and tacit knowledge. The
trends is processed and understood. As Nonaka et al. operating manual or programme informs the user
(2001, p.15) – a group of influential management about the operations and capabilities of the package,
theorists – put it, ‘Information becomes knowledge telling them what procedures to follow, but it is only by
when it is interpreted by individuals and given a gaining actual experience of operating the package
context and anchored in the beliefs and commitments (tacit knowledge) that you become a proficient user of
of individuals.’ it. As we shall see, much of the economic geography
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Outside experts
and collaborators
Suppliers Customers
Suppliers Customers
Research
institutes
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Box 10.2
Apple’s iPod has rapidly become the components, involving collaboration better product than any of its rivals
most popular and fashionable digital between a number of different within the emerging market for MP3
music player in the marketplace, fol- companies. Rather than stemming players (Hardagon, 2005). The orig-
lowing its launch in October 2001 from a revolutionary new invention, inal idea came from an independent
(Figure 10.5). It is based on the the iPod began with a sense in early contractor, Tony Fadell, who was
recombination of several existing 2001 that Apple could develop a hired by Apple to develop the
product. The platform design came
from Portal Player and the operating
system from Pixo (both Silicon Valley
start-ups), while the hard disk was
developed in collaboration with
Toshiba and the lithium battery was
obtained from Sony (Nambisan,
2005). By integrating these diverse
components during an intensive
eight-month design period, Apple was
able to produce the most portable,
user-friendly and fashionable digital
music player, which combines small
size and ease of use with a large
storage capacity (holding over a
1,000 songs) thanks to the hard drive
developed by Toshiba. Sales grew
rapidly, equalling Apple’s computer
sales in two years and reaching 14
million in the three months up to 31
December 2005, as the iPod became
a ‘must-have’ Christmas gift for many
people (The Economist, 2006).
formal research and development based on advanced new combinations (Cooke and Morgan, 1998,
scientists and engineers operating separately from pp.47–53).
other divisions of the company. In recent years, this has The distinction between linear and interactive con-
been replaced by an interactive approach, viewing ceptions of innovation is associated with a parallel
innovation as a circular process based on cooperation distinction between radical and incremental forms of
and collaboration between manufacturers or services innovation (Freeman, 1994). Traditional approaches
providers, users (customers), suppliers, research insti- emphasized radical innovations such as the develop-
tutes, development agencies, etc. (Figure 10.4 and Box ment of new technologies and industries (section 3.5).
10.2). The metaphor of the firm as a laboratory draws By contrast, recent interactive models have focused
attention to the experimental nature of innovation, attention on incremental forms of innovation,
which is often based on trial and error, involving the involving relatively small improvements in the design
adoption of existing practices and the trying out of and operation of particular products and services.
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Innovation, in this sense, can be seen as a continuous eration within the firm is the four-stage SECI approach
process of technical improvement or learning, akin to developed by Japanese management theorists, drawing
the ‘kaizen’ concept derived from Japanese manage- on the practices employed by Japanese corporations in
ment practice. Indeed, the success of the Japanese the 1980s and 1990s (Nonaka and Takeuchi, 1995). The
model of corporate organization in the late 1980s and four stages are socialization, externalization, combi-
early to mid-1990s was important in directing atten- nation and internalization, viewed as a spiral, based on
tion towards incremental forms of innovation (Cooke continuous and dynamic interaction between tacit and
and Morgan, 1998, pp.43–4). The concept of inno- codified knowledge (Figure 10.6). The model is illus-
vation as an interactive and incremental process has trated with reference to the development of a new car
broadened the scope of research, incorporating small by Honda in the late 1970s (ibid., pp.11–12).
firms and peripheral regions in addition to large corpo-
rations and core regions. ➤ Socialization involves the articulation and exchange
Firms are key agents of learning and innovation in of tacit knowledge, requiring face-to-face interaction
the economy. Much of the work on knowledge creation between experts within a firm. The key problem here
within the firm is informed by a competence- or is that of tapping into tacit knowledge that already
resource-based theory of the firm derived from the exists within the firm, as expressed in the famous
economist Edith Penrose (section 3.2.2). This stresses statement by Lew Platt, the former chief executive of
the importance of the competences, capabilities or Hewlett Packard, ‘if only HP knew what HP knows,
resources of individual workers and managers and the we would be three times as profitable’ (quoted in
‘bundles’ of customs, routines, procedures and prac- Morgan, 2004a, p.7, emphasis in original). Such
tices that define the firm (Gertler, 2003, p.136). From knowledge is ‘sticky’, making it difficult to harness
this perspective, the firm is a repository of knowledge. and move to where it is most required within the
By its nature, learning is an evolutionary process, based firm. Efforts to develop a new product need to over-
on developing, processing and absorbing knowledge. come this problem. The first stage is often to create a
Probably the best-known model of knowledge gen- ‘field’ of interaction whereby experts from different
Dialogue
Socialization Externalization
Linking
Field
explicit
building
knowledge
Internalization Combination
Learning by doing
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departments get together to identify and present the concept of the ‘tall boy’ eventually led to the Honda
different types of relevant knowledge. This is often City, the company’s distinctive urban car of the
done in rounds of structured discussion and brain- 1980s.
storming (Bathelt et al., 2004, p.35). When Honda ➤ Combination refers to the combination of different
decided to develop a new car in 1978 under the bodies of codified knowledge into more complex and
slogan ‘Let’s gamble’, a product development team of integrated systems. This involves the reconfiguration
young engineers and designers was formed who of existing knowledge through sorting, adding, com-
shared their ideas and skills in discussing what an bining and categorizing it, often involving middle
ideal car should look like in a series of brainstorming managers breaking down and operationalizing a cor-
sessions (Nonaka and Takeuchi, 1995, pp.11–12). porate vision, business model or product concepts
➤ Externalization is based on the transformation of (ibid., pp.68–9). Indeed, it is through such processes
this tacit knowledge into codified form. It becomes that new product ideas and models are linked to a
formal and systematic, allowing it be shared with company’s overall business strategy or vision. The
others. This is not a simple task, requiring the devel- Honda City design team’s revolutionary concept of
opment of models, languages and metaphors the ‘tall boy’ – which contradicted the conventional
(Hudson, 2005, p.58). The work of the Honda team wisdom at the time of long, low sedans – fed back
was shaped by the metaphor of ‘automobile evol- into Honda’s senior management sense that a radical
ution’, viewing the car as an organism and seeking to change in style was required, with existing models
identify its ultimate form (Nonaka and Takeuchi, becoming too familiar and routine, helping to launch
1995, p.65). This fed into the concept of a car that a new generation of Japanese cars.
was simultaneously tall and short, offering ➤ Finally, internalization is the process by which firms
maximum comfort and room for the passenger embody codified knowledge in the skills of workers
while taking up least space on the road. The team’s and the routines and work practices of the firm,
Box 10.3
A group of scientists working at because of divisions within Xerox leaked out of Xerox, to be exploited by
Xerox’s Palo Alto Research Centre in between scientists based in Palo Alto, another company, Apple, based
Silicon Valley discovered key development engineers in Dallas, nearby in Cupertino. In what has
elements of the personal computer Texas, and the company management become a well-known story in busi-
(PC) in the 1970s. This included not in Stanford, California. Not only were ness folklore, Steve Jobs, one of the
only the processing equipment that the different groups separated geo- founders of Apple, visited the Xerox
sits beneath the desk, but also the graphically, there was also an plant in 1979. After Jobs recognized
screen desktop of icons, folders and absence of the common language and the potential of the technology being
menus that make up systems such as outlook required to exploit emerging developed there – something that the
Windows, Macintosh and the World technologies commercially. The engi- management of Xerox had failed to do
Wide Web. Since the 1970s, of neers found the scientists naive and – Apple copied and exploited it,
course, this technology has been unrealistic while the scientists viewed licensing some aspects and repli-
transmitted from a small group of employees in other divisions as ‘toner cating others. Thus, ‘the knowledge
experts to hundreds of millions of heads’ who were interested only in that stuck within Xerox leaked readily
ordinary users in offices and homes photocopiers (Brown and Duguid, through its front door’ (ibid., p.151).
across the world. 2000, p.151). In this way, the company ‘fumbled
Yet the development of the PC did Such internal divisions meant that the future’, losing out to one of its
not benefit the firm that initially the knowledge embodied in the main competitors.
created the technology. This was emerging computer technology
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➤ the growth of various intermediate and subsidiary individual firms because of their location within a
industries that provide specialized inputs. This cluster of industrial growth (Knox et al., 2003, p.242).
refers to the development of close linkages between These advantages are sometimes also known as external
manufacturers and suppliers of particular compo- economies because they stem from circumstances
nents and services, with their co-location serving to beyond a firm’s own practices, reflecting broader fea-
reduce transportation costs. tures of the local environment. Agglomeration
➤ the development of a pool of skilled labour as economies can be divided into localization economies
workers acquire the skills required by local industry. stemming from the concentration of firms in the same
Thus, workers can readily find suitable employment industry, and urbanization economies, derived from
and employers can find skilled labour locally, the concentration of firms in different industries in
reducing the search costs for both parties. large urban areas. The basic factors identified by
Marshall have remained prominent in much subse-
➤ the establishment of a dedicated infrastructure and
quent work, emphasizing the advantages of
other collective resources (Malmberg and Maskell,
agglomeration in minimizing costs for firms.
2002, p.432). This includes aspects of the built
environment such as the transport and communi-
cation system, industrial property, basic services 10.3.3 Agglomeration and
such as sewage and electricity as well as education learning
and training programmes. Once again, the existence
In the 1980s, Marshall’s work was rediscovered by a
of these common facilities serves to reduce costs for
new generation of economic geographers and econ-
individual firms.
omists concerned with the growth of ‘new industrial
These three factors generate agglomeration economies, spaces’ in Europe and North America. Studies of flex-
which can be defined as cost advantages that accrue to ible specialization and the growth of craft-based
Box 10.4
Much of the literature on local and Research, 2001). A relatively larger many were strongly agglomerated at
regional growth is concerned with the number of these were located in state level (Krugman, 1991). More
agglomeration of economic activity in London and the South-east, with recently, Porter (2003) identified 41
particular places. Most research, those in other regions smaller in size ‘traded’ – referring to those industries
however, has taken the form of indi- and ‘shallower’ in terms of their that were not resource-dependent and
vidual case studies, supplemented by internal linkages (Figure 10.7). The exported good and services to other
a smaller number of comparative percentage of regional employment in regions or countries – clusters in the
studies (see Saxenian, 1994). One clusters averaged 23 per cent, ranging US economy, employing some 35
key question that arises from this from 34 per cent in London to 15 per million workers. He found that regional
concerns the actual significance of cent in the North-west. In economic performance was strongly
spatial clustering as a process. How Scandinavia, research has found not determined by the strength of clusters
common is it? While this question has only that manufacturing industries and the degree and range of innovation
been surprisingly neglected by econ- show a significant degree of agglomer- occurring within them. Alongside the
omic geographers, there are a small ation, but also that such concentration proliferation of case studies, the
number of studies that provide some has increased over a 20-year period results of this more extensive, quanti-
evidence. for the majority of industries tative research clearly indicate that
In the UK, a study undertaken for the (Malmberg and Maskell, 1997). clustering is an important phenom-
DTI identified 154 clusters across dif- An analysis of the distribution of 106 enon worthy of further study
ferent regions (Trends Business industries across the US found that (Malmberg and Maskell, 2002).
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industrial districts in particular were directly informed that the prosperity of high-income clusters is a result of
by Marshall’s writings (Box 1.4). Since the mid-1990s, innovation and learning processes that add value to
however, the focus of agglomeration has moved from existing products and services, rather than involving a
the traditional Marshallian notion of cost reduction strategy of cost reduction. This serves to reinforce the
through agglomeration economies to an emphasis on underlying idea that firms and regions in developed
the dynamic benefits of clustering in facilitating inno- countries now compete on the basis of quality, not
vation and learning processes (Malmberg and Maskell, price.
2002). A key claim is that geographical proximity Porter’s writings stress the importance of clusters as
between firms allows them to create and share infor- a general phenomenon and outline how the operation
mation and knowledge, stimulating processes of of particular clusters promotes growth and competi-
adaptation, learning and innovation. The geographi- tiveness. Porter was originally concerned with the
cally ‘sticky’ nature of tacit knowledge in particular is external conditions that support firms’ competitiveness
crucial, and co-location allows firms to share experi- at the national scale. More recently, he has focused on
ence through collaborative projects. Local industrial the role of sub-national clusters in enhancing inno-
cultures and institutions are held to be important in vation and productivity. For Porter, clusters are defined
encouraging learning and collaboration between firms as:
(Box 1.4).
geographical concentrations of interconnected
companies, specialized suppliers, service providers,
firms in related industries, and associated
10.4 Clusters, innovation
institutions (for example, universities, standards
and agencies and trade associations) that compete but
competitiveness also co-operate.
(Porter, 1998, p.197)
10.4.1 The focus on There are two key elements in this definition (Martin
clusters and Sunley, 2003, p.10). First, the firms in the cluster
One of the most influential recent models of spatial must be linked in some way: for example, by the supply
agglomeration or concentration is Michael Porter’s of specialized inputs or services. Second, a cluster is
theory of business clusters. Porter, a Harvard business defined by geographical concentration, with proximity
economist, has been highly active in promoting his creating a commonality of interest between firms and
clusters concept among academics, policymakers and encouraging frequent interaction (Box 10.5).
consultants. These efforts have met with considerable
success and cluster-based policies have been adopted by 10.4.2 Porter’s ‘diamond’
a range of organizations, including local and regional
development agencies, national government units such
model
as the Department of Trade and Industry (DTI) in the Porter argues that geographical concentration encour-
UK and supranational bodies such as the Organization ages processes of interaction within the ‘competitive
for Economic Cooperation and Development (OECD) diamond’ by increasing the productivity of constituent
and the European Commission. As advocates of clus- firms or industries, stimulating higher rates of inno-
ters stress, the concept is not confined to dynamic new vation and encouraging high rates of business
clusters in knowledge-economy sectors like biotech- formation. The diamond model is based on the con-
nology, but can be applied in a variety of contexts, tention that clusters enhance competitiveness and
including mature industries in peripheral regions such productivity by fostering the interaction between four
as chemicals in northern England or furniture in sets of factors (Figure 10.8). Demand conditions refer
Scandinavia. The model is based on the assumption to the tendency for successful clusters to generally serve
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Context for
firm strategy
and rivalry
Factor
Demand
(input)
conditions
conditions
Related and
supporting
industries
global markets with ‘leading-edge’ local customers – tinually updated and enhanced through training and
firms who sell to global markets – playing a key role education programmes. Knowledge is closely related to
in encouraging innovation among suppliers. Such skills with high labour costs, again placing a premium
exports represent the main external link between clus- on the ability to generate and transfer knowledge as the
ters and the wider global economy emphasized in basis of competitiveness. Here, clusters need to support
Porter’s model. innovation, based on close links between universities,
Second, supporting and related industries refer to research institutes and leading firms, ensuring that
firms that supply inputs or simply industries located in scientific research is adequately funded and commer-
the same area. Close links between customers and sup- cialized.
pliers enable complex communication and interaction The final element in the model is firm strategy,
to occur, acting as key channels of learning and know- structure and rivalry. Since any particular industry will
ledge transfer, while a concentration of other industries normally comprise a number of firms that compete,
creates the critical mass to support advanced skills, with some succeeding and others losing out, main-
training and infrastructure (Box 10.5). taining a substantial number and range of firms is
The third dimension of the model relates to factor crucial. As such, new-firm formation is important, with
conditions, referring to the main factors of production processes of corporate spin-off a key mechanism for
– land, capital, labour and knowledge. The availability this. At the same time, rivalry between co-located firms
of capital to fund investment and growth is important, encourages investment and innovation in order to keep
with access to venture capital having played a key part up and remain competitive. Proximity enables firms to
in the development of successful clusters such as Silicon monitor the activities of local rivals, providing them
Valley in California. Advanced clusters in developed with access to information and making it difficult to
countries are generally characterized by high labour ignore new developments. Apple’s poaching of PC
costs in global terms, meaning that the presence of a technology from Xerox provides an excellent example
skilled workforce is crucial. Such skills need to be con- of this effect (Box 10.3).
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Box 10.5
The US motion picture or film Santa Monica in the west (ibid., production and distribution. In the
industry has become synonymous p.965) (Figure 10.9). At the same ‘old’ system, these majors directly
with the district of Hollywood in Los time as Hollywood has become controlled most aspects of film pro-
Angeles, southern California. increasingly globalized, production duction, distribution and exhibition,
Hollywood represents a distinctive has remained concentrated in owning their own theatre (cinema)
geographical phenomenon, composed southern California. This presents chains across the US (Storper and
of a dense network of film production something of a paradox, at least for Christopherson, 1987). This system
companies and service providers those who believe that electronic began to break up in the 1950s and
(Scott, 2002). As such it represents a communications and computerized 1960s following the Paramount
striking example of the geographical technologies herald the ‘end of geog- antitrust decision by the US courts in
concentration of a cultural industry in raphy’ (O’Brien, 1992). 1948 and the growth of television in
a particular location. Most of the Hollywood has historically been the 1950s. The former forced the
industry is clustered in a relatively dominated by the seven ‘majors’ – the majors to get rid of their extensive
small area centred on Hollywood large corporate studios such as cinema chains while the latter shrunk
itself, stretching from Burbank in the Paramount, 20th Century-Fox and the audience for films. The result
east through to Beverley Hills and Warner – who have controlled film was increased competition and the
10 km
Ventura 5 10 miles
County
405
10
110
Orange
5
County
101 Burbank
Waner 40
Universal Disney
5
5
Hollywood
Beverley
Santa Hills Paramount
10
Monica 20th Century-Fox
MGM
10 Sony/Columbia
Pacific Ocean
405
110
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creation of a climate of uncertainty cialized services. The frequency, a range of crucial resources, ranging
and instability. The majors responded complexity and volume of transac- from a cinematic tradition to back-
by divesting themselves of many tions (contacts) between firms and ground landscapes and proximity to
activities, out-sourcing these to small individuals fosters a need for face- other cultural industries.
suppliers and becoming ‘nerve to-face communication (Storper
The industry has experienced sub-
centres’ of production, exercising and Christopherson, 1987, p.112).
stantial growth in recent decades,
overall coordination and control. The
➤ The local labour market supplies a with employment in motion-picture
number of small firms providing spe-
large number of individuals with production and services expanding by
cialized services and inputs, such as
the requisite skills and experi- 194 per cent between 1980 and
script writing or film editing, grew
ences, constantly replenished by 1997, maintaining its high level of
markedly. At the same time, the
the arrival of new talent from the geographical concentration. Some dis-
majors have maintained their econ-
rest of North America and the persal to satellite sites has occurred in
omic power, particularly in terms of
world. the search for new locations and
financing, deal-making and distri-
reduced costs, particularly for film-
bution. ➤ The institutional environment con-
shooting, mainly to Canada. While
The Hollywood film production sists of many organizations and
such trends are likely to continue,
complex is characterized by four key associations who represent the
there seems little immediate prospect
features (Scott, 2002, p.965) that interest of firms, workers and gov-
of them undermining the fundamental
explain the pattern of geographical ernment agencies.
basis of Hollywood, which is rooted in
concentration:
➤ The broader regional environment – a powerful combination of production
➤ A series of overlapping production produced in part through the geo- networks, skills and creativity, insti-
networks encompassing majors, graphical concentration of the tutional support and a wider regional
independents and providers of spe- industry there over time – provides culture (Scott, 2002).
10.4.3 Clusters policy policy include R & D assistance, training and skills
development, the provision of venture capital and
The identification and promotion of clusters has efforts to build a sense of cluster identity among con-
become a major component of regional development stituent firms.
policy over the last decade or so (Benneworth et al.,
2003). In contrast to old-style regional policy, which
targeted investment on depressed regions through Reflect
financial incentives, contemporary approaches aim to
foster innovation, learning and entrepreneurship in all ➤ Why do you think that the clusters model has proved
regions (section 6.5.4). Cluster initiatives fit well with so attractive to policy-makers?
this agenda, promising to increase productivity and
growth in a selected range of key industries. In par-
ticular, the promotion of clusters is bound up with an 10.5 Learning regions
emphasis on increasing competitiveness as the econ-
omic challenge facing countries and regions (see Recent work on learning regions also explains agglom-
section 10.6). Nations and regions that have adopted eration in terms of the generation and circulation of
clusters policies include several prominent US states, a knowledge rather than conventional notions of cost
number of developing countries and UK regions fol- minimization. Compared with the clusters concept,
lowing the establishment of Regional Development however, which is derived from the work of Porter in a
Agencies across the ‘standard’ regions of England in very direct fashion, the notion of learning regions is
1999. Specific forms of support associated with clusters more diffuse in its origins and development. One
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Box 10.6
The economic geographers Nick Henry geography research on innovation and (Storper, 1997), conceiving of Motor
and Stephen Pinch’s work on the knowledge circulation. Their study Sport Valley (MSV) – the ‘cluster’ of
British motor sport industry is an sought to apply Storper’s notion of car-producing and supplying firms
excellent example of recent economic ‘untraded interdependencies’ located in Oxfordshire and adjacent
counties in southern England – as a
26
distinctive ‘world of production’. It
35
represents a classic example of a
world-leading concentration of small
Birmingham 33,36 39
firms. The industry employs over
8
22 30
42
17,20 18 30,000 people, consisting of scores of
21 Cambridge
small and medium-sized firms located
1 41
27 within a 50-mile radius of Oxfordshire
Silverstone circuit
(Figure 10.10). ‘Approximately 75 per
28,43 11 9 23
2,5 cent of the world’s single-seater racing
3
14,29,31,34 cars are designed and assembled in
37 13
Oxford 40 this region’, including the majority of
4 24 16
10 Formula 1 cars (Henry and Pinch,
London
19 2000, p.192). MSV has taken over
Reading 32
7 from northern Italy as the centre of the
12 world’s motor sport industry since the
38
6 1960s, reflecting its success in capi-
talizing on the industry’s move to a
Southampton
15
technological system based on aero-
space technologies (Pinch and Henry,
25
1999).
0 50 km In their research, Henry and Pinch
(2000, p.192) focus on the ‘knowl-
FORMULA 1 edge community’ of MSV, defining
1 Benson and Hedges Total Jordan Peugeot
2 Danka Arrows Yamaha this as ‘a group of people (principally
3 Mild Seven Benetton Renault designers, managers and engineers in
4 Rothmans Williams Renault
5 Stewart Ford this case) often in separate organiz-
6 Tyrrell Racing Organization
7 West McClaren Mercedes
ations but united by a common set of
norms, values and understandings’.
OTHER FORMULAE
and TOURING/RALLY CARS
Based on this notion, their study
8 Argo Cars 26 Pilbeam Racing Design Ltd actually tracked ‘knowledge pro-
9 Audi Sport 27 Prodrive
10 Bowman Cars 28 Pro Sport Engineering Ltd cesses’, as distinct from many
11 BMW Team Schnitzer 29 Ralt Engineering articles that have merely provided a
12 Elden Racing Cars 30 Ray Mallock
13 Ford Motorsport 31 Reynard Racing Cars Ltd theoretical discussion of these. Henry
14 Galmer Engineering 32 Ronta and Pinch examine the mechanisms
15 G Forco Precision Engineering 33 Rouse Sport
16 Hawke Racing Cars 34 Spice Racing Cars through which knowledge is circu-
17 Jedi 35 Spider lated within MSV, including staff
18 Lola Cars Ltd 36 Total Team Peugeot
19 Lyncar 37 TWR Racing turnover between firms, the formation
20 Magnum 38 Valvoline Team Mondeo of new firms as ‘spin-offs’ from
21 Marrow-John Morris Designs 39 Van Diemen International
22 Mitsubishi Ralliart 40 Vector Racing Car Constructors existing organizations, and informal
23 Motor Sport Developments 41 Vision
42 Volkswagen – SBG Sport
exchanges based on ‘gossip’ and
24 Nissan Motorsport Europe
25 Penske Cars Ltd. 43 Zeus Motorsport Engineering ‘rumour’ between individuals within
Figure 10.10 Map of Motor Sport Valley (MSV).
Source: Henry and Pinch, 2000, p.192.
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the industry. Career histories and vided along with diagrams of linkages of ‘parent’ and spin-off companies
biographies of key individuals are pro- between individuals and ‘family trees’ (Figure 10.11).
WILLIAMS
LOLA
WILLIAMS
BENETTON
HAAS
HAAS
HAAS
LOLA
WILLIAMS
LOLA
HAAS
firms within the same industry and place or region’ 10.5.4 Trust
(Bathelt et al., 2004, p.38). It operates through dif-
ferent modes of communication such as chatting, Fifth, the concept of learning regions emphasizes the
gossiping, brainstorming, in-depth discussions and importance of trust, which is an essential support for
problem analysis. Firms receive information automat- collaboration and learning between firms. At a minimal
ically from their presence in the region and level, firms must have the confidence that other firms,
participation in its economic and social activities. for example suppliers or customers, will meet their
Through frequent communication and interaction, commitments, a ‘competence’ trust that is based on
firms develop a shared language, attitudes towards expectations of performance derived from reputation.
technology and interpretative schemes that are used to A deeper sense of trust is that of ‘goodwill’ trust,
process new knowledge (ibid., p.38). A study of the associated with collaborative ventures where firms are
knowledge-based cluster of Motor Sport Valley in satisfied that the commitment of partners goes beyond
southern England has illustrated how such internal explicit contracts and agreements (Lazaric and Lorenz,
processes of learning and interaction actually operate 1998). As such, the former seems conducive to the
(Box 10.6). transmission of codified knowledge and the latter to
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Box 10.7
Since the early 1990s, the notion of ‘Benchmarking’ studies where regions that they compete for market share in
regional competitiveness has gained track and measure their economic a similar fashion to firms is highly
hegemonic status within economic performance against other regions simplistic. In reality, much economic
policy debates in developed countries have become particularly prominent. activity remains domestic in nature,
(section 6.5.4) (Bristow, 2005, For critics such as the economist particularly in large economies like
p.285). This means that it has Paul Krugman, the focus on competi- the US. Furthermore, international
become widely accepted, being tiveness is unfortunate since it is trade is not the zero sum game as the
regarded as simple common sense. It fundamentally erroneous, repre- competitiveness industry portrays it
refers to the notion that regions senting a ‘dangerous obsession’ (section 4.2); instead, it generates
compete with one another directly for among policy-makers and commenta- additional income for both parties,
market share in the global economy, tors. Krugman argues that with the demand for imports by
emphasizing the need to promote competitiveness is based on a false country B boosting the export indus-
learning and innovation in order to analogy between the corporation and tries of country A and vice versa.
gain a competitive edge on rival the national or regional economy, Krugman suggests three reasons for
regions. As well as using the notion to involving ‘a set of crude misconcep- the popularity of competitiveness
develop specific polices such as the tions, presented as if they were rhetoric: it is exciting, portraying
identification of clusters, the com- sophisticated insights’ (Krugman, economic development as a contest
mercialization of research and the 1996, p.256). When applied to firms, between competing territories; it
promotion of exports, government competitiveness has a clear meaning, makes economic problems seem
bodies have attempted to measure referring to their capacity to grow and easier to solve, targeting supply-side
and model competitiveness. The UK, be profitable in the marketplace, and measures to boost innovation and
for example, has published regional can be measured in terms of output learning; and it is politically useful,
competitiveness indicators since and profitability (Bristow, 2005, justifying tough policies (e.g. welfare
1995, while the European p.287). While regions or nations may cuts or wage restraints) as a
Commission has also sought to compete to attract particular invest- necessary response to the pressures
measure regional economic perform- ments such as a new car factory or of global competition (Coe and Kelly,
ance in this way (ibid., p.285). government research facility, the idea 2002).
with prospective investors and lobbying government or national and regional environment shape the competi-
the EU for additional funds (MacLeod, 1999). In this tiveness of firms. Advantages derived from the spatial
sense, work on clusters and learning regions tends to concentration of economic activity in particular places
ignore the politics of regional development, assuming (e.g. close links with suppliers, a pool of skilled labour
that regions are coherent identities defined by a shared and shared infrastructures; section 10.3) are important
interest in enhancing their competitiveness. in underpinning the success of firms within dynamic
Krugman’s critique of the competitiveness agenda is clusters. Thus, a modified version of regional competi-
forceful and compelling (Box 10.7), offering a tiveness that stresses the role of the regional
necessary rejoinder to what we might call the ‘hyper- environment in shaping firms’ growth remains useful
competitors’ (following our discussion of globalization, (Kitson et al., 2004). This can be seen as a middle-
section 5.2). Yet Krugman’s arguments lack much geo- ground perspective, between the ‘extremes’ of regions
graphical sensibility, providing little sense of the nature competing directly for market share and Krugman’s
of regions or nations as social entities. A substantial ‘sceptical’ response, which dismisses the concept
volume of research shows, however, that aspects of the outright.
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10.6.2 The effects of (Amin and Cohendet, 1999). This emphasizes the
spatial proximity and close informal contact and ties built between individ-
uals working together in the same field. Increasingly,
distance it is argued, such communities of practice can be
A key characteristic of research on clusters and learning developed and maintained through networks that
regions is an over-emphasis on interfirm links and net- operate across distance, using technologies such as
works within regions, as opposed to connections email, conference calls and videoconferencing. As
between local firms and external organizations and such, the notion of communities of practice is often
actors. Such external links are rarely considered in such opposed to the traditional emphasis on geographical
studies (Markusen, 1996), except in terms of the link communities.
between local producers and global markets empha- It has become increasingly apparent, however, that
sized by Porter and others. Recently, however, the the communities of practice argument is itself ques-
emphasis on local linkages has been questioned, with tionable, offering little real evidence in support. Merely
critics suggesting that proximity is not only a spatial asserting that the local does not matter in the face of
phenomenon, but can also take social and organiz- corporate networks hardly represents real progress over
ational forms. As individuals, we may have close the opposite claim (Gertler, 2003, p.138). In a recent
relations with people located in other places, relatives response to critics of the spatial proximity thesis, Kevin
or close friends. ‘Close’ long-distance relationships are Morgan (2004a, pp.12–13) – one of its main pro-
also possible both within and between firms, although ponents in economic geography – identifies three key
the former are likely to be more common. The main flaws in their arguments. First, rather ironically, the
target of these critiques is the assumption that tacit tendency to counterpose social and organizational
knowledge is invariably local and codified knowledge proximity to geographical proximity is itself based on
global. Instead, the geographer John Allen (2000) an impoverished notion of geography. Assuming that
implies that tacit knowledge can flow across long dis- the two are completely separate succeeds only in
tances, arguing that ‘thick relationships’ and ‘shared reducing geography to its narrow, physical dimension.
understandings’ depend on the quality of the inter- In reality, geographical proximity works through the
personal and organizational relations involved, not social and organizational relations that actually
their geography. connect firms together in a particular place. Second, the
This emphasis on the exchange and sharing of sceptics tend to exaggerate the possibilities of close
knowledge through spatially distant relationships is interaction over distance. It seems unlikely that this can
consistent with a pattern of dispersal where firms are offer the same scope for reciprocity, serendipity and
located in different places. Processes of dispersal have trust as face-to-face contact, structured by body lan-
long been apparent at the local scale in particular, guage and other forms of non-verbal communication
with firms moving certain administrative and back- (Brown and Duguid, 2000). Finally, so-called ‘com-
office functions out of major metropolitan centres munities of practice’ within firms (as opposed to
like London and New York to the surrounding geographical communities) do not seem to offer the
suburbs where land costs (rents) in particular are same opportunities for learning as local clusters where
lower (section 8.5). The growth of MNCs and dense webs of linkages generate a real sense of ‘buzz’
advanced communication technologies such as the and vibrancy (see Box 10.6). While organizational
Internet create additional opportunities for dispersal proximity may well have an important role to play, it
on a global scale, as highlighted by the relocation of offers only a partial substitute for geographical prox-
call centres to countries such as India. The argument imity. The value of the latter is demonstrated by
that knowledge can be generated and exchanged real-world examples of firms with many MNCs
through spatially distant but organizationally close retaining their R & D functions in their home coun-
relationships often relies on the notion of ‘communi- tries, often concentrated in one particular location
ties of practice’, derived from organizational studies (Box 10.8).
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Box 10.8
In order to ensure that the product colleague, reflecting the belief that such, the BMW centre reflects the
development process is as integrated R & D is facilitated by face-to-face emphasis on interactive forms of
and ‘seamless’ as possible, BMW – interaction (Cooke and Morgan, innovation, compared with the linear
the German luxury car maker – has 1998, pp.45-6). The centre brings model of old (section 10.2.2). In par-
embarked upon a radical experiment. together a much broader range of ticular, co-location is designed to
This involves the co-location of some skills than conventional R & D facili- overcome the problem of tapping into
6,000 professional and technical ties, including research, design, existing pools of tacit knowledge,
staff at its Research and Engineering development, manufacturing, per- enabling the firm to harness and
Centre near Munich in what is sonnel, procurement and patents. share such knowledge. Face-to-face
believed to be the largest concen- The overriding goal is to reduce the interaction is regarded as conducive
tration of vehicle engineering development cycles of new models. It to the development of the shared lan-
expertise in Europe. The architecture is in the sphere of product develop- guage that facilitates the process of
of the centre is designed to ment that bringing together different learning and innovation (compare Box
encourage collaboration, being disciplines – normally divided into 10.3).
planned to ensure that no one has to separate departments based in dif-
walk more than 50 metres to meet a ferent locations – is paramount. As
10.6.3 Local buzz and edge, requiring little investment in scanning the
global pipelines environment for particular kinds of information,
pipelines provide access to more specialized forms of
While the balance of evidence indicates to us that knowledge that are not locally available. This special-
spatial proximity holds advantages over more distant ized knowledge may relate to the development of new
relationships, we know little about how local and global technologies or new market opportunities. The role of
linkages actually shape the development of clusters. external linkages in providing access to scarce know-
The idea of ‘global pipelines’, developed by a group of ledge provides a basis for the hypothesis that ‘the more
Scandinavian researchers, represents a promising line developed the pipelines between the cluster and distant
of enquiry (Bathelt et al., 2004). The key claim is that, sites of knowledge the higher the quality (and value) of
in addition to engaging in processes of localized the local buzz benefiting all firms in the local cluster’
learning with a cluster, firms seek to build channels of (ibid., p.46).
communication or pipelines with selected partners Bathelt et al. (2004, p.41) suggest that wider links are
outside the cluster (Figure 10.12). Such strategic part- particularly important during the early stages of cluster
nerships offer access to knowledge and assets not formation, providing access to markets and knowledge
available locally, although their number and scope is before critical mass is achieved locally. Maintaining
limited by the cost and time involved in building them. such links as clusters mature is also seen as important
Successful establishment of global pipelines requires to avoid introversion as local linkages become too close
firms to develop a shared organizational context that and rigid, leading to ‘lock in’ as firms fail to respond to
enables them to learn and solve problems together. change. Successful renewal of a cluster is likely to occur
At the same time, such relationships complement through the adaptation or upgrading of its industrial
and enhance local linkages, rather than being a substi- base, or diversification into new markets or tech-
tute for them (ibid., pp.41–2). While a firm’s nologies. As such, it will require external links,
embeddedness in a cluster provides automatic and providing information on market opportunities, new
routine access to a range of information and knowl- technologies, regulatory changes, etc. In certain
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10.7 Summary
Key
Actors, firms
Region
Global pipelines
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10.7 Summary
251