Business Environment SD

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Pa ps Business Environment: Concept and Importance of Business Environment Meaning : ? Sem ‘pasiness environment” means the sum total indivi Te em gutsde the control of a business erp betta peli institutions and other forces 1 pe cconomic, social, politial, legal and technological forces which o i ees be i se poi gsietal ny onment. peru sunken blac eases The individual consumers or competing enter ; i erprises as well as the competitors, courts, media and other institution: eS ae ome acta institutions working outside an enterprise constitute its specific Top Tip prea thesecic enone, te genera emonnet nh pdiegal conditions, influences many enterprises at the same time, se ehmnentaec soe individuals, institutions and forces arc likely to influence the perfo i cy happen 10 exist outside its boundaries ‘he pevomanes of buns eneeric satough ch Influence on performance of business enterprises Increased cost of production, hence things become expensive to buy [Reduetion in profic margins | Shife in market demand from existing products to new ones | ucts obsolete, eg. LCD TVs become 1. Increasing taxes by government "Increased competition in the market ‘Changes in fashion and eastes of consumers Render existing prod obsolete with introduction of LED TVs ‘Creates feat in the minds of investors to invest in long 4 | Technological improvements and innovations 5 | Political uncert term projects Features/ Characteristics of Business Environment L Toulity of external forces vss environment is the sum total of all ims and, as such, is aggregative in nazut. things external to business fi 2.Specific and general forces Iesines environment includes both specific and general forces + Specific forces (such as investors, customers competit direcly and immediately in their day-to-day working. > General forces (such as social, political, legal and technologic enterprises and chus may affect an individual fim onl indirectly ‘ca 7 related re closely interrelate ors and supplies) affect individual enterprises 4l conditions) have impact on all business increased the for health care have rr ; Dice ements oF parts of business environment 5 Cre) fo cample, increased life expectancy of people and increased 2 tah Ee ne tat for many pealth oes ny eices lke sft dink Fate

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