Pa
ps Business Environment: Concept and Importance
of Business Environment
Meaning : ?
Sem ‘pasiness environment” means the sum total indivi
Te em gutsde the control of a business erp betta peli institutions and other forces
1 pe cconomic, social, politial, legal and technological forces which o i ees be i
se poi gsietal ny onment. peru sunken blac eases
The individual consumers or competing enter
; i erprises as well as the
competitors, courts, media and other institution: eS ae ome
acta institutions working outside an enterprise constitute its specific
Top Tip
prea thesecic enone, te genera emonnet nh
pdiegal conditions, influences many enterprises at the same time, se ehmnentaec
soe individuals, institutions and forces arc likely to influence the perfo i
cy happen 10 exist outside its boundaries ‘he pevomanes of buns eneeric
satough ch
Influence on performance of business enterprises
Increased cost of production, hence things become
expensive to buy
[Reduetion in profic margins |
Shife in market demand from existing products to new ones |
ucts obsolete, eg. LCD TVs become
1. Increasing taxes by government
"Increased competition in the market
‘Changes in fashion and eastes of consumers
Render existing prod
obsolete with introduction of LED TVs
‘Creates feat in the minds of investors to invest in long
4 | Technological improvements and innovations
5 | Political uncert
term projects
Features/ Characteristics of Business Environment
L Toulity of external forces
vss environment is the sum total of all ims and, as such, is aggregative in nazut.
things external to business fi
2.Specific and general forces
Iesines environment includes both specific and general forces
+ Specific forces (such as investors, customers competit
direcly and immediately in their day-to-day working.
> General forces (such as social, political, legal and technologic
enterprises and chus may affect an individual fim onl indirectly
‘ca 7 related
re closely interrelate
ors and supplies) affect individual enterprises
4l conditions) have impact on all business
increased the
for health care have
rr ;
Dice ements oF parts of business environment 5 Cre)
fo cample, increased life expectancy of people and increased 2 tah Ee ne
tat for many pealth oes ny eices lke sft dink Fate