Professional Documents
Culture Documents
Week 1 - Class Notes - 7 External Environmental Forces
Week 1 - Class Notes - 7 External Environmental Forces
4 Societal Social attitudes, values, or trends on issues such as work, health, leisure,
religion, culture, lifestyle, ethics, habits, etc
Customer needs, tastes and preferences; buying trends
Demographic differences: ethnicity, age, culture
Memory Tip:
Use mnemonics (phrases, short forms, etc) to help you remember key words or ideas.
Example: “PETS that don’t go well together are Elephants and Little Goldfish”