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5 ChatGPT Prompts To Validate A Business Idea
5 ChatGPT Prompts To Validate A Business Idea
5 ChatGPT Prompts To Validate A Business Idea
Business Idea
5 ChatGPT prompts to validate a business idea
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Many entrepreneurs have ideas for new businesses every single day. Visionary
types can never seem to stop thinking about ingenious solutions, inventions,
and new products or services for their existing businesses.
Perhaps that sounds familiar, and idea generation is one of your strengths. But
it can also be a weakness; barreling into every option will leave you falling
for shiny object syndrome and achieving nothing. Your time on earth is finite,
and making a mark in a big way involves making the right decision about what
you will pursue. So how do you know?
Train ChatGPT to sense-check each idea, so you can sort those incredible
must-do ideas from the ones that should be left well alone. Use these 5
prompts to help you do that.
If you’re going to start a new business, there should be a clear reason why.
Why are you specifically best placed to begin this particular venture? Ideally
you hit upon a concept that is multiplied by your unique intersection of skills,
networks and interests. Once you get that, no one can compete with you. If
there isn’t a clear reason for you to start a business, maybe it’s not the idea for
you.
Ask ChatGPT for an assessment of synergy with this prompt. Copy and paste
straight in and complete the gaps: “I’m thinking of starting a business that
[describe what this business does] and I want to understand my unique
strengths in making it a success. I have experience in [describe your
experience] and expertise in [describe your expertise]. I have access to people
who [describe your network]. Can you give me the reasons why this will and
won’t be a success based on my specific situation?”
Trying to sell to everyone won’t get you anywhere good. Selling to one very
specific person, however, resonating with their world and turning them into a
raving fan, will bring you more of the same. But first you need to define them,
make sure your idea actually solves their problems, and find out what action
they are already taking. Get crystal clear on your perfect customer to unlock
validation of your idea and see a clear plan to reaching them. Now ChatGPT
knows about your business, prompt it for customer insights.
Here’s the prompt: “Now you know what business I want to start, can you
suggest who might be the one ideal customer for this business? Can you
describe their demographics and explain what problems they might have, that
my business might solve. Please rank these problems in order, starting with
the most important thing to them. Next, tell me what products or services they
are currently using to solve these problems.”
So you have your idea and a feeling you could make it a success. Your
customer profile is nailed on and you feel confident that they have problems
that your idea solves better than what already exists. Next you need to check
that your ideal customer exists, and frame your idea in a way that resonates.
Make sure there are compelling reasons why that person would want to buy
that product. Make sure there’s enough demand in the entire market, make
sure you’re not joining a declining industry after the big gains have already
been made.
Here’s the prompt to further the conversation. “Can you give me 3 main
reasons why someone would want to buy my product? Next, estimate how
many people in [location, if applicable] could be in my target audience, and
tell me the size of this market and its likely growth over the next five years.
Please also include any adjacent markets I could explore.”
Collect feedback
Everything so far has been theory, now is where you get some practice. Take
these value propositions to your ideal customer and see if they like them. Hear
their concerns, understand what excites them, and refine your offering from
there. Use the intel to decide if this is a mountain you want to climb, and how
profitable this route might be. Go beyond friends and family to find those who
match your ideal customer profile and will give their honest opinion.
Prompt ChatGPT to set you on this path. “Create a survey for my potential
audience. Start by giving a description of my business and who it’s for, to set
the scene. For the first question, create three compelling value propositions
that address how my business solves a problem for them, and ask which value
proposition most resonates. Next, ask how likely they would be to buy, and
then ask what this new concept would need to do to win their business.
Finally, give me options on how I collect this feedback from my target
audience.”
If, by the end of this process, you have an interested collection of potential
customers with clear problems that your business can solve, feeling confident
you’re entering a growing market with the skills to match, you might be onto a
winner. Continue validating your idea by creating a compelling landing page
(which ChatGPT can help with) and seeing who sticks. Keep being hungry for
the truth: do people want what you’re selling? Avoid confirmation bias, avoid
spending too long with pessimists or yes-men. Gather more information from
your potential customers to validate thoroughly before you get too far in.
Figure out your unique advantage, understand your perfect customer and
assess the demand for your idea, then collect feedback and make your plan for
further testing. Repeat for every great idea until you find the one that will
change the world.