Engage the students in effective

C. Abstraction discussion. Use the presentation Media simply refers to a vehicle SOURCES OF MEDIA AND INFORMATION
software. Tell the students that or means of message delivery
media and information have system to carry an ad a. Indigenous Knowledge (IK)
evolved throughout history. message to a targeted audience.
b. Library
Describe the four ages to the TYPES OF MEDIA
class: c. Internet
1. Prehistoric Age - People 1. Print Media - media consisting
discovered fire, developed of paper and ink, reproduced in a
paper from plants and printing process
forged equipment or that is traditionally mechanical. EVALUATING INFORMATION
weapon through stone,
bronze, copper and iron. 2. Broadcast Media - media such 1. Authorship
2. Industrial Age - People as radio and television that reach
used the power of steam, target audiences 2. Publishing Body
developed machine tools, using airwaves as the
established iron transmission medium. 3. Accurate and Verifiability
production and
manufacturing of various 3. Film/Movies. These are the 4. Currency
products. oldest form of motion picture
3. Electronic Age - People technology capable of ACCURACY, RELIABILITY, AND VALUE
harnessed the power of capturing lifelike video-style
electricity that led to images. INFORMATION
electrical telegraphy,
electrical circuits and the 4. New Media - content organized 1. Reliability of Information
early large scale and distributed on digital
computers. platforms such as the 2. Accuracy of Information
4. New (Digital) Age - People Internet.
advanced the use of 3. Value of information
microelectronics in the MASS MEDIA AND MEDIA
invention of personal EFFECTS 4. Authority of the sources
computers, mobile 1. Third Party Theory
devices and wearable 2. Reciprocal effect 5. Timeless
technology. 3. Boomerang Effect
4. Cultivation Theory
5. Agenda Setting Theory
D. Application What is your essential learning What is your essential learning What is your essential learning today? What is your essential learning today?
today? today?