WORK EXAMPLES

Luis Boani

LIST OF CONTENTS
1. [Google Analytics 4] Active Users Analysis
2. [Google Analytics 4] Regional Analysis
3. [Google Analytics 4] Lead Analysis
4. [Google Analytics 4] Health Company - Website data
5. [Google Analytics 4] Education Company - Weekly view
6. [Google Analytics 4] Education Company - Campaign
7. [Google Ads] Ads Performance
8. [Google Ads] Overview
9. [Google Search Console] Search Console Report
10.[Facebook Ads] Education Company
11.[Google Sheets / SQL] Olist E-Commerce Dashboard
12.[Youtube Analytics] YouTube Channel Report

P.S. Some work examples do not contain links because they are from private data
sources. Due to privacy and confidentiality, some information was omitted.
[Google Analytics 4] Active Users Analysis

Data source: Google Analytics 4 - Google Merch Store

Objective: The main goal of this dashboard page is to understand active users'
behaviour by comparing 28-day, 7-day and 1-day active users. You can filter the
data by country, device category and Channel (Default Channel Grouping). Also, you
can select any timeframe you want.
[Google Analytics 4] Regional Analysis - Dark Version

Data source: Google Analytics 4 - Google Merch Store

Objective: This dashboard page analyzes revenue by region and you can clearly
see on the table which city was responsible for bringing more revenue. With this
information, you can enhance your target settings to specific cities and observe the
results of your marketing efforts.
[Google Analytics 4] Lead Analysis

Data source: Google Analytics 4 - Google Merch Store

Objective: This simple dashboard page was designed for an Agency client and one
of the requisites was to be easily understood by the Agency's clients. With that in
mind, I kept the visualizations as simple as possible and also added some subtitles
on the bottom to enhance comprehension.
[Google Analytics 4] Healthcare Company Data

Data source: Google Analytics 4 - Private data source

Objective: This dashboard was designed for another Agency's client, a Healthcare
company. They wanted to have a clear view of their website's performance, so the
key metrics were: views, sessions, total users, new users, engaged sessions and
sessions per user. Additionally, you can filter the data by country, city, device
category and page title.
[Google Analytics 4] Education Company weekly view

Data source: Google Analytics 4 - Private data source

Objective: This dashboard was developed for an Education Company and this
specific page was designed to help the client to understand which day of the week
was better to run marketing campaigns. Another requirement was to visualize the
performance of different channels of acquisition (default channel grouping), you
can see this data in the table "Channels".
[Google Analytics 4] Education Company weekly view

Data source: Google Analytics 4 and ThriveCart - Private data source

Objective: This dashboard page was made specifically for one product launch. The
client wanted to see how many people were on each step of the funnel to enhance
the campaign conversion. We tracked the data from sign-ups all the way to
completed purchases.
[Google Ads] Google Ads Performance

Data source: Google Ads Merch Database

Objective: Easily understand the performance of Ads campaigns. Observe key
metrics such as cost, Avg CPC, clicks, conversions, CTR, and Conversion Rate. Enable
the possibility to use multiple filters especially filtering each campaign and observe
its performance individually.
[Google Ads] Google Ads Overview

Data source: Google Ads Merch Database

Objective: Get an overview of key metrics on Google Ads such as clicks, CTR,
impressions, conversions, conversion rate, cost per conversion, cost, average CPC,
and average CPM.
[Google Search Console] Search Console Report

Data source: Google Ads Merch Database

Objective: Visualize Impression, URL Clicks and URL data and evaluate the
performance of different landing pages. It is possible to filter the data by Country,
Device Category and Landing Page.
[Facebook ADS] Education Company

Data source: Facebook ADS - Private data source

Objective: Facebook Ads performance evaluation. The client was complaining
about a sudden rise in CPC. We can confirm that with the main chart, you can see
the spike on the orange line (CPC). Also, I built a table to see the performance of
multiple Ads.
[Google Sheets / SQL] Olist E-Commerce Dashboard

Data source: Google Sheets / SQL

Objective: This dashboard was built with a public E-Commerce database, we
wanted to have a clear view of the overall revenue and analyze the performance of
individual product categories. Also, we wanted to see the sales per region (states).
[YouTube Analytics] Channel Report

Data source: Google YouTube account

Objective: This dashboard was built with the objective of analyzing one YouTube
channel's performance. You have the overview of all videos aggregated and you can
filter to see the behavior of individual videos. Also, you can compare the indicators
of different videos on the bottom table.