BUSINESS PLAN

Group # 4
The Proponents:
John Ray Bactad
Jaselle Mae Danieles
Mary Ann Rodin
Racquel Palaganas
Pauline Krisha Pulido

13th of May 2023

 TABLE OF CONTENTS

I. Cover Sheet

II. Executive Summary

III.The Industry and the Company and its

Product(s) or Service(s)

IV. Market Research and Analysis

V.Marketing Plan

VI. Design and Development Plans

VII. Manufacturing and Operations Plan

VIII. Management Team

IX. Overall Schedule

X. Critical Risks, Problems and

Assumptions

XI. Appendixes
EXECUTIVE SUMMARY
P -pop was created by a group of 1st year college students in the BSED-1 Major in
English. This product named P-Pops. It contains healthy ingredients. The capital P
in the products name stands for Potato. The original idea came from a student.
And we chose sweet potato as the main ingredient of the product. Currently, we
focus on producing healthy yet delicious satisying snack to serve our customers.
The products are the best quality yet affordable.

Our product is also Eco-friendly because container and cups we use were made
out of paper. We also guarantee that customers can enjoy our product. It is well
cooked becuase all are sanitized before cooking and preparing. So customers
don't hesitate to buy our products. In addition, our specialty is not only in our
product but also in our packaging.

Each member will contribute 150 pesos. We are 5 members in a group. The total
paid-up capital is 1000 pesos. We set up our venue in our classmates house where
we produce, package, and store our products. We are preparing as per the
customer’s demand and request. For the marketing part, we are advertising and
promoting our product through social media sites, such as WhatsApp, Instagram,
Facebook,

Opportunity and Strategies

Vision And Mission Statement

Vision Statement

To become the most notable seller in Zambales for producing delicious and once
in a lifetime healthy snack sweet potato pops.

Mission Statement

We want to fulfill the objective of satisfying customers with authentic healthy

snack product comes with eco-freindly materials. We want to reduce pollution by
using paper containers and cups.
Target Market and Projections

Our target market is mostly college students ranging in age between 10-23 and the
staff whose age ranges from 28-70. All of these people can become our customers,
because everyone can get stressed out during lectures. The average person has
three basic meals during the day: breakfast, lunch and dinner. Normally, most
people have dessert after lunch and dinner. The students that would purchase our
product do not have an option of going home for meals, so a “home” cooked meal
would allow students to feel like they were at home. At our university we have
baked cookies in the cafeteria, but homemade baked-goods would easily be more
popular than the canteen's snack.
Competetive Advantage

Reputation: We will always keep in touch with the customer to collect all the
feedback on our product or service so we can improve to reach the customer’s
satisfaction

Superior Customer Service: Additionally, the management is helpful in assisting

customers in preffered ingredients based on their suggestions.

Location: Moreover, P-POPS deliver products all around San Narciso.

Product: Finally, the products are very Eco-friendly, affordable, and craving
satisfyer.

The Team
The Industry

This industry primarily engaged in providing food services to patrons who order
and deliver in their specific location (i.e., door-door delivery) and pay upon
delivery . P-POP may provide food services to patrons in combination with fruit
juices, providing carry out services.

The Company and the Concept

The goal of P-POPS is to provide healthy but satisfying snack for students,
teacher and local residents, instead of eating unhealthy food, we provide an
affordable and enjoyable healthy snack.

The Product(s) and the Service(s)

Something yummy, Something new snack is currently being sell in your

school. We are providing some delicous yet healthy food that can satisfy
your tounge and tummy.

•Entry and Growth Stage

Customers
Our potential costumer were school staffs, teachers and students who surely stress
after their class, P-POPS wants to provide comfort food for the targets to basically
satisfy their cravings.

MARKET RESEARCH AND ANALYSIS

Our objective in selling P-POPS is to encourage consumers to eat more healthy

and choose eco-friendly products. Why are P-POPS are better than other snacks?
Firstly, sweet potato comes from a natural source. So it is naturally grows and
easy to collect for us to cook. We do not need to eat unhealhty snacks no more if
we can be creative in making such snack.Additionally, Chichiryas are not health
friendly compared to P-POP. Moreover, this snacks can cause you UTI if you eat
plenty of it. P-POP is much healthier, less chemicals, and satisfying to eat. Our
marketing strategy will focus mainly on healthy food and are much more trendy to
youngsters because we have an engraving service to attract them.

Market Trend
The demand for healthy foods has risen due to growing environmental attention.
According to a Deloitte Insights, even with the inflation 84%1 of consumers still
consider health and wellness when purchasing fresh food. Moreover, 55%1 of
consumers say they are willing to pay a premium for the right healthy foods
because they contribute to their health and wellness. In some Country, the
number of product launches considered healthy increased by 149%2.

This trend is expected to continue to grow in the next years. Indeed, as people
considered healthy food important for them.

Market Shares
MARKETING PLAN

Price Strategy
Price is the payment given by one party to the other in order to get the return for
goods or services. It is necessary as it determines our profit and business survival.
Two factors affect our pricing strategy to increase our profits. The internal factor
that affects our pricing strategy is production and management cost. At the same
time, the external factor is the competitive environment.

Promotion Strategy
Promotion is the advertising process to provide information to different parties
about the products. It is a communication process that influences the customer to
buy products. In order to get customers’ attention and obtain a more significant
market share and uses digital and internet marketing.

Place Strategy
Place strategy is also known as distribution strategy, wherein the organization
decides the mode of distribution for the product. The pacing strategy plays an
important role in selling the products. We have chosen the MMCZI. Our main
target market is staff and students.

Pricing
Advertising and Promotion

The marketing team uses social media for the ordering process.Similarly, we will
place the generated links on each social media to encourage the product ordering
process. Our company also makes sure transactions with our customers are easy.
Finally, we also produce videos to promote our sales. The video will achieve the
highest social media reach for views and engagement.

Social media are free sites where we can reach a large number of customers.
Hence, we use social media to do hard and soft selling. We fully develop every
post to attract customers. In addition, we will always update our posts and story
feeds. We ensure that customers are more exposed to our product. Next, we also
use social media hashtags. (#P-POPSLANGSAKALAM #P-POPSARAP)

Service Policies
The policy of P-POPS Team is to provide our customers with the highest level of
customer service. We are committed to exceeding our customers’ expectations by
providing them with timely, professional, and courteous service.

We will work diligently to resolve any issues or concerns that our customers may
have promptly and efficiently. Our goal is to build long-term relationships with our
customers based on trust, respect, and confidence.

To ensure that we provide the best possible service to our customers, we have
developed the following customer service guidelines:

• We will always be professional and courteous when interacting with our

customers.
• We will promptly respond to all customer inquiries and requests.
• We will keep our customers informed of any changes or updates that may affect
them.
• We will take the time to understand our customers’ needs and expectations.
• We will do everything we can to exceed our customers’ expectations.

If you have any questions or concerns about our customer service policy, please
contact us at [09089702613 or message us at facebook or instagram @P-Pops.ph]

Customer service is important to us, and we want to make sure that we are
providing the best possible service..
Difficulties and Risks
Ineffective Marketing
Marketing efforts are crucial for all new businesses. If you’re just beginning in
selling food products forced to face countless competitors, it’s common to feel
lost, especially when you didn’t make advertising your top priority. You have
more reasons to invest in effective marketing campaigns than other industry
players if you’re new to the food business.

Insufficient or Limited Cash Flow

One of the most common mistakes of new food product seller is underestimating
the time they need for their business to become profitable. The start-up cost for
the company could be massive, and failing to bump up the capital to a sufficient
level is nothing short of a disaster.

Be Smart in Addressing Food Business Risks

Risks will be a part of running a business. However, this doesn’t mean that owners
like you are powerless and incapable of protecting themselves. Before jumping in
and putting all hands on deck, it’s best to research the industry and demands of the
business.

Costs

Production CostMaterials(50 pieces) Cost

1/2 liter of Cooking Oil 42.5 pesos
½ kilo of All-purpose Flour 25 pesos
3pcs of Egg 18 pesos
Bag of Bread Crumbs 14 pesos
1 sachet of pepper 10 pesos
1 sachet of salt 10 pesos
1 kilo of sweet Potatoes 59 pesos
3 sachet of cheese 45 pesos
55pc of paper container 55 pesos
55pcs of paper cups 55 pesos
1pack breadcrumbs 120 pesos
Iced tea big pack 250g 225 pesos
TOTAL 682.5 pesos
MANUFACTURING AND OPERATIONS PLAN

Operating Cycle

Geographical Location
Regulatory and Legal Issues

(for educational puropose only)

MANAGEMENT TEAM
OVERALL SCHEDULE
APPENDIXES
 ACKNOWLEDGEMENT

First and foremost, praises and thanks to the God, the Almighty, for His showers of
blessings throughout our research work to complete the Business Plan Proposal
successfully. We would like to express our deep and sincere gratitude to our course subject
professor, Dr. Joanne Monteclaro. Her dynamism, vision, sincerity and motivation have
deeply inspired us.

We are also extremely grateful to our parents for their love, prayers, caring and sacrifices
for educating and preparing us for our future. We are very much thankful to our friends for
their love, understanding, prayers and continuous support to complete this Business Plan
Proposal. Also, we express our gratitude to our School – Magsaysay Memorial College of
Zambales Ins. for this curriculum. It helped us developing our knowledge, gain new skills
and broaden our minds in terms of business. Thank you for trusting us in this Business Plan
Proposal, we hope to satisfy your expectations.

Finally, our thanks go to all the people who have supported me to complete the work
directly or indirectly.

The Proponents