TOURISM POLICY

PLANNING & DEVELOPMENT

BIANKA ARA SUNGA
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LEARNING OBJECTIVES.....
1.
e ns io n s o f t ou rism
2. Explain the dim ,
of le ve ls , tim e fra m es
planning in terms
& s pa t ial u n it s
scopes
Define tourism policy, tourism
planning, and tourism product
development, and explain their
relationship
3. Describe tourism's
special
characteristics as a p
roduct and their
implications on plannin
g

4. Explain the benefits of planning; and,

identify the prerequisites fo r effective
tourism plans and product development
WHY IS PLANNING
IMPORTANT?
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TOURISM POLICY
a set of rules, regulations, guidelines,
directives and development of promotion
objectives and strategies that provide
framework within which collective, as well as
individual decisions affecting long-term
tourism development and daily activities within
a destination are taken.
TOURISM PLANNING
The process of:

gathering and evaluating information to identify and

prioritize current tourism development issues
(situation analysis)

imagining a desired future state of tourism in

destination (vision, goals, and objectives setting); and

choosing from a number of alternatives for achieving

them (strategy formulation).
VISION OBJECTIVES
SMART targets;
a desired future
quantitatively
states of destination
stated
GOALS
broad-based STRATEGIES
targets for details of how
tourism; strategies will be
qualitatively implemented
stated
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TOURISM PLANNING DIMENSIONS

Levels - geographic setting

Time Frame - amount of time
for implementation
Scope - functional areas
Spatial Units - space covered
LEVELS TIME FRAME
International
Short term (2 years or less)
National
Medium term (2-5 years)
Regional
Long term (more than 5 years)
Provincial
Municipal/City
Site Level
 SCOPE
Master Plan
Physical Plan (structure plan and the transportation
infrastructure plan)
Environmental Management Plan
Conservation Management Plan
Entrepreneurship development plan
Institutional framework plan
Human resource development plan
Marketing plan
Investment promotion plan
SPATIAL UNITS
Tourist Site
Tourist development area (TDA)
Tourism cluster
Tourism circuit
Tourism corridor
TOURIST SITE
An area that contains one or more
tourist attractions

TOURIST ATTRACTION
A physical or cultural feature of a particular place that individual travelers
or tourists perceive as a capable of meeting one or more of their specific
leisure-related needs or positive or favourable attributes of an area for a
given activity as desired by a given customer, including climate, scenery,
activities and culture
CATEGORIES OF ATTRACTION
GEOPHYSICAL-LANDSCAPE AESTHETIC
ECOLOGICAL-BIOLOGICAL
CULTURAL-HISTORICAL
RESCREATIONAL
TOURISM DEVELOPMENT AREA
An area designated for possessing an
important site or groups of tourist sites.
Any town or city that has one or more
tourist sites can be considered as TDA.

TOURISM CLUSTER
Composed of two or more TDAs.
Tourism cluster may consists of
towns located from different
provinces.
 TOURISM CIRCUIT
A route involving at least three major
tourist attractions which are located in
different towns, villages or cities
Destinations with common characteristics
or themes

TOURISM CORRIDOR
ION A route defined by a theme
M DESTINAT
TOURIS spanning several countries or
nt unit,
e v elo pm e continents
A tour is m d e r a n d
a re a , nu m b
les s of t h e ed
reg a rd nit s inv o lv
f p olit ic a l u
lev els o
TOURISM CHARACTERISTICS & PLANNING IMPLICATIONS
A composite product
intangible
with long gestation periods
capital intensive
culture and nature as its main assets
subject to external forces
exerts impacts
dynamic and competitive
involves stakeholders
BENEFITS OF TOURISM PLANNING
Tourism planning forces us to focus on
the task at hand
It enhances critical thinking
It is efficient, prevents waste of time,
money, and effort, and avoids mistakes
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A DESTINATION CAN COMPETE BY:

1. Originality - being first to
have a particular attraction
enou s ne ss - ha ving
2. Indig
ca n o nly b e fo und in 3.Authenticity - being
something tha t true to
your destination traditions and metho
ds of
preparation, not cont
rived
4. Uniqueness - not found
anywhere else

5. Historicity - being 7. Excellence - having

the
significant for a particular highest quality
event 6. Magnitude - being the tallest,
smallest, biggest, scariest, or
anything superlative