I.

INTRODUCTION

II.

It is without a doubt that in this present time, especially now that

we are in the post pandemic period, there were numerous sectors and
industries that got severely affected by COVID-19 such as the
economic and labour markets, sports and entertainment industry,
education sector, automotive industry and more which up to now, are
still struggling to get back to their normal operations. However, one of
the notably impacted significant event is under the tourism and
hospitality industry, the International Travel Expo (ITE).

The International Travel Expo (ITE) is generally, a gathering of

potential travelers and industry experts such as travel agents and
resort representatives to showcase their businesses and to attract
customers. A travel expo's primary goal is to educate the public on
current trends, offers, and other useful travel information. Additionally,
the expo is a great opportunity that allows global and local buyers,
vendors, commerce professionals, and media liaisons from tourism and
travel companies to converse about the latest and most recent industry
developments. Even though the pandemic took place for 3 years and
has caused several negative aftermaths, the travel expo is now able to
bounce back which just proves how adaptable and resilient it is.

One of the most widely recognized travel fair is the ITE Mice Hong
Kong which has evolved into an essential factor for driving growth in
this sector in the Asian continent. It actually serves as an excellent
platform to invigorate the industry by motivating everyone to purchase
and plan trips, which in turn helps to boost the prosperity of tourism
businesses. Moreover, this event draws participants from both local
and foreign locales, providing support to organizations from different
countries to advertise their tourism products, as well as encouraging
visitors from various regions to explore their respective countries. With
numerous travel agents in attendance, they can experience the event,
gain insights about the tourism industry in various locations and
promote it to their customers/Clientele.

I.

BODY

II.