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  • Marketing Portfolio

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    Olgun Aktepe
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    The document provides a marketing portfolio summarizing the candidate's work experience and accomplishments at Yuga Labs, Gala Games, and Crypto.com. At Yuga Labs, the candidate led successful NFT launch campaigns that generated over $550 million in sales. As Gala Games' marketing manager, the candidate launched influencer campaigns that drove new users and installations. While at Crypto.com, the candidate negotiated a Formula 1 sponsorship and a Matt Damon ad campaign that led to record user growth.

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    Marketing Portfolio

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    The document provides a marketing portfolio summarizing the candidate's work experience and accomplishments at Yuga Labs, Gala Games, and Crypto.com. At Yuga Labs, the candidate led successful NFT launch campaigns that generated over $550 million in sales. As Gala Games' marketing manager, the candidate launched influencer campaigns that drove new users and installations. While at Crypto.com, the candidate negotiated a Formula 1 sponsorship and a Matt Damon ad campaign that led to record user growth.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    Download as pdf or txt
    30 views3 pages

    Marketing Portfolio

    Uploaded by

    Olgun Aktepe
    The document provides a marketing portfolio summarizing the candidate's work experience and accomplishments at Yuga Labs, Gala Games, and Crypto.com. At Yuga Labs, the candidate led successful NFT launch campaigns that generated over $550 million in sales. As Gala Games' marketing manager, the candidate launched influencer campaigns that drove new users and installations. While at Crypto.com, the candidate negotiated a Formula 1 sponsorship and a Matt Damon ad campaign that led to record user growth.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 3

    Marketing Portfolio

    Yuga Labs
    Media Marketing Manager (Aug 2021 - Dec 2022)

    Otherside Metaverse Land Sale


    ● Developed integrated narrative campaign across social media, email marketing, influencer
    partnerships
    ● Created excitement and demand that led to all 55,000 NFTs selling out in 3 hours
    ● Generated over $550M in sales, exceeding expectations

    Bored Ape Kennel Club NFT Launch


    ● Produced animated video assets and distributed to YouTube influencers, yielding 2.5M+ views
    ● Partnered with 18 NFT Twitter influencers for giveaways and promotions
    ● Attracted 93K+ new Discord members in one week leading up to mint
    ● Sold out full supply of 10,000 NFTs on day one for $26M in revenue

    Links:
    https://opensea.io/collection/otherdeed
    https://decrypt.co/99156/yuga-labs-sees-561-million-in-otherside-ethereum-nft-sales-within-24-h
    ours/
    https://dappradar.com/blog/bored-ape-otherside-land-takes-over-the-charts-top-10-nft-sale
    https://opensea.io/collection/bored-ape-kennel-club
    https://www.business2community.com/nft-news/bored-ape-kennel-club-all-time-high-02470656
    Gala Games
    Web3 Marketing and Partnerships Manager (Mar 2019 - Jan 2023)

    Town Star Influencer Campaign


    ● Identified and partnered with 8 mobile gaming YouTubers to produce sponsored video reviews
    ● Videos yielded 800K+ views and 110K new installs of Town Star in one month
    ● Achieved lowest paid user acquisition cost to date at $0.72 per install

    Mirandus Ambassador Program


    ● Launched ambassador program and onboarded 300+ engaged community members
    ● Ambassadors shared over 750 social posts about game in first 2 months
    ● Drove 10% increase in Mirandus daily active users through word-of-mouth marketing

    Links:
    https://games.gala.com/games
    https://www.prnewswire.com/news-releases/gala-games-launches-turn-based-rpg-champions-ar
    ena-301908067.html
    https://venturebeat.com/games/gala-games-takes-its-blockchain-games-to-elixir-games-launcher
    /
    https://cointelegraph.com/news/fun-quality-and-easy-onboarding-first-how-gala-games-brings-re
    volution-to-web3
    https://decrypt.co/140232/minecraft-meets-world-warcraft-gala-survival-fantasy-game-mirandus
    Crypto.com
    Growth Marketing Manager (Jan 2020 - Dec 2022)
    Formula 1 Sponsorship Campaign
    ● Negotiated and secured sponsorship of F1 racing team and 2021 Austrian Grand Prix
    ● Delivered extensive brand exposure through race broadcasts and social media
    ● Generated 8% MoM increase in trading volume attributed to new F1 audience

    Matt Damon Ad Campaign


    ● Produced and launched integrated TV, YouTube, and social media campaign featuring Matt
    Damon
    ● Reached estimated impressions of 280M+ worldwide
    ● Led to highest single month of new user sign-ups in 2021 at 190K
    ● Achieved month-over-month growth of 15% in active users

    Links:
    https://corp.formula1.com/crypto-com-announced-as-official-title-partner-of-the-formula-1-crypto
    -com-miami-grand-prix/
    https://www.latimes.com/business/story/2021-11-16/crypto-staples
    Matt Damon Crypto Commercial for Crypto.com (Cryptocurrency Commercial)

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