LVMH

LIFE360
New Circularity
 Design for physical and

Circularity emotional durability

Demand-driven production to

in fashion phase out unsold and discount

industry
Full supply chain transparency
and traceability post-sale

Extending the use-phase after

Main Barriers
first ownership

A circular economy requires changes on three fronts: technical, financial and organizational
 Fabric manufactures Small clothing manufactures
20.4% 20.4%

Deadstock reselling:
Fabric retail shops
9.3% Fabric scraps waste is
generated during the
process of production.
"Nona Source is not a marketplace, it is developed as an e-
Large clothing manufactures shop, LVMH Maison sells deadstock materials to them and
50% the platform provides contact with buying companies."

Large deadstock fabric producers

(*all numbers are approximate)
Is the fashion
trend timeless?
-YES!

Following the history of fashion trends, we can

clearly see their circularity of shapes, textures,
colors, iconic models etc.
Small Scraps from
garment production
factories still
dominate over
overproduced
garments in
proportion
to 36.7%

Chart taken from the Reverse Resources white paper (2017)

Critics argue brands have
[...] interest to sell new
things rather than repair
old ones.
— Rachel Cernansky for Vogue Business
Solution

Sustainable
customization
of iconic accessorises
ENVIRONMENTAL RESPONSIBILITY

Idea Mission
A new system to include the circularity of Reduce deadstock textiles production.
deadstock scraps into sustainable Rise awareness about the problem and its
production under the umbrella of LVHM solutions.
Life 360. Suggest new business model.
Transparency.

Proposal Project realisation

Customize LV iconic accessories The website that is dedicated to a
(e.g. bags) with sustainable appliqués collection of textile scraps both from
produced from textile scraps. manufacturers and retailers based in the
UK, EU, and these scraps realization.
Circularity of
production
 Where
would the
fabric be
sourced
from?
Production waste Nona Source Retail fabric shops

About 60 % of discarded Some of the fabrics The collection of non-

fabric includes rolls that currently sent to Nona wanted textiles, as well as
companies could easily Source could also be a Fabric Scraps in either
repurpose to make clothing. source. good or damaged condition
- Forbes, 2021 are the source.
We are creating a B2B
resource for the team at
Louis Vuitton to ensure full
use of the deadstock scraps
and team education about
sustainable circularity.
Website mockup
We can make them even
cooler, more trendy,
and more sustainable!
LV has already launched its customization services.

We suggest potentially combining this service with more sustainable

production of customization with deadstock fabric scraps from our
website.