General Buyer Persona

John Snell Real Quotes

Goals / Challenges
What does this person struggle with in
relation to meeting goals? What serves
About goals, challenges, etc. as a roadblock for this person’s success?

● "I'm retired now, so I have a lot of
time to cook. I'm finally able to try
all the recipes I've always wanted
to make."
● John is retired and has a lot of free time.
● He wants to start cooking more, but he doesn't
know where to start.
● He can afford to spend a lot of money on groceries
and kitchen supplies.

What can we do?

Identifiers ...to help our persona achieve their goals?
Communication preferences? ...to help our persona overcome their
Social media platforms? challenges?

Background / Preferred social media platforms:

Demographics ● Instagram ● As a company we could promote more of our user friendly

Job? Career Path? Family?
Lifestyle? Age? Income?
Preferred brands:
● Name: John
● Age: 55
● Gender: Male
● Occupation: Retired
● Family structure: Single
● YouTube cooking apppliances/tools that we offer to the everyday
● Food & Wine magazine highend butYour text here
● As a company we could also use instagram reels to post our
products in action that are easy and for beginners.
● Williams Sonoma
● Le Creuset
● All-Clad
Marketing Message
How can you describe your solution to have the biggest impact on your persona?

● Education: Graduated from

Harvard University with a
degree in Business
● Income: $200,000
● Location: New York City, NY
● We could ● Use the blog channel
showeveryday items for to post new and
normal people. exciting recipes that
● Have youtube videos are for beginners.
showing how products ● Get into food/ wine
are used. magazines where we
post recipes.
● Get influencers to
make instagram post/
reels where they use
the product thus it
makes it easy for the
everyday customer IE
John.