JUJUTSU KAISEN Season 2

:Logo
 The visual cornerstone of your brand. It should be memorable, scalable,
and encapsulate the essence of your café. Think about its colors, design,
and how it represents your café's identity.
:Color Palette
 Main colors for the café's theme.
 Accent colors for details and highlights.
Textures & Patterns:
 Fabrics for seating, curtains, or tablecloths.
 Wall textures or wallpapers.
 Patterns for tiles, dishes, or other décor.
Fonts:
 Consider the mood they convey: Are they formal, casual, playful, or
elegant?
 Think about readability, especially in different contexts like signage or
menus.
 Ensure they align with the overall aesthetic of the café.
Style:
 Reflect on the overall vibe: Is it nostalgic, modern, eclectic, or
minimalist?
 Think about how the style will influence other elements like furniture,
décor, and uniforms.
 Ensure consistency in style across all touchpoints.
Mood:
 Determine the emotional response you want from visitors: Should they
feel relaxed, energized, sophisticated, or at home?
 Consider how lighting, music, and décor can enhance the desired mood.
  Think about the customer journey and how the mood might shift from
entrance to exit.
Icons:
 Reflect on the key symbols or images that represent the café's brand.
 Consider where these icons will be used: Signage, menus, promotional
materials?
 Ensure they are versatile and recognizable at different sizes.

Furniture:
 Types of chairs and tables.
 Bar stools and counters.
 Shelving or display units.
Lighting:
 Pendant lights, chandeliers, wall sconces.
 Natural lighting ideas (e.g., large windows, skylights).
 Ambient lighting for evenings or mood settings.
Architectural Elements:
 Door and window styles.
 Ceiling designs.
 Floor materials and patterns.
Art & Décor:
 Wall art, sculptures, or installations.
 Themed decorations (e.g., vintage, modern, rustic).
 Plants and greenery.
Tableware:
 Cups, mugs, plates, and bowls.
 Cutlery and serving tools.
  Napkins and table mats.
Menu Design:
 Layout and typography.
 Imagery or illustrations.
Staff Uniforms:
 Aprons, shirts, hats, or any other apparel.
 Color coordination with the café's theme.
Ambiance Elements:
 Music or soundscapes.
 Aromas (e.g., freshly baked goods, coffee beans).
Outdoor Elements (if applicable):
 Outdoor seating arrangements.
 Planters, greenery, or landscaping.
 Outdoor lighting.
Cultural or Thematic Elements (if the café has a specific theme):
 Cultural decorations or motifs.
 Specialty items related to the theme (e.g., a French café might have
croissants and Eiffel Tower motifs).
Materials & Finishes:
 Countertop materials (e.g., marble, wood, concrete).
 Cabinet and shelving finishes.
Inspirational Images:
 Photos of other cafés or spaces that capture the desired vibe.
 Lifestyle images that represent the target audience or desired mood.
Customer Experience Touchpoints:
 Point of sale design.
 Display cases for pastries or merchandise.
  Self-serve stations (e.g., for condiments or water).
Interactive Elements:
 Community board or events calendar.
 Books or games for customers.
 Tech elements like charging stations.
:Purpose & Identity
 Understand the core values, mission, and vision of the café. What
message or feeling do you want the logo to convey?
:Tone of Voice
 Define the café's personality in communications. Ensure it's consistent,
authentic, and resonates with the target audience.