Tingson, Melchisedec D.

“Buzz-Maker”

Word Count: 709

"Jollibee, the buzz-maker" With more than 1,500 locations throughout 17

countries, Jollibee is the biggest fast-food company in the Philippines. Jollibee is the

market leader in the Philippines with a larger market share than all other international

fast-food chains combined. Jollibee serves tasty, high-quality, and economical food

items including their superior-tasting Chickenjoy, tempting Yumburger, and wonderfully

gratifying Jolly Spaghetti, among other delectable goods. Jollibee carefully conforms to

the highest standards of food quality, service, and cleanliness. More than 270 Jollibee

restaurants may be found abroad in the following countries: the United States, Canada,

Hong Kong, Macau, Brunei, Vietnam, Singapore, Malaysia, Saudi Arabia, the United

Arab Emirates, Qatar, Oman, Kuwait, Bahrain, Italy, Spain, and the United Kingdom.

This business has already started its risky global growth plan. Jollibee Foods

Corporation ("JFC" or the "Company")'s primary business activities are opening,

running, and franchising quick-service restaurant locations. Along with outstanding food

that is designed to appeal to patrons of all ages and socioeconomic backgrounds, it

offers a broad variety of delightful, affordable meal options.

Tan Caktiong was honored for establishing Jollibee eateries abroad, which

boosted Philippine trade and drew Filipinos living abroad closer to their homeland. By

introducing them to the Filipino fast-food franchise, he also provided visitors from other

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countries a flavor of the Philippines. He is honored to be referred to be the "Pillar of

Brand Globalization." The Philippine Retailers Association (PRA) president, Rosemarie

Bosch Ong, claims that Mr. Tan Caktiong is unquestionably a crucial part of what makes

our firm known as a premium retailer. Other Filipino companies were motivated and

assisted by Jollibee and Mr. Tony Tan Caktiong to dominate the international market.

That being said, it encourages the Filipino market to dominate a secured position in the

global market, boosting our standards, to which it can even compete with the all-time

known Mcdonald’s. With the current situation of Jollibee Corporation, owning multiple

fastfood chains such as “Mang-inasal”, it promotes more occupation, adding multiple job

vacancies. In the next five years, Jollibee Foods Corporation wants to increase its

presence in China. The Philippines is given precedence in its expansion plan above

domestic Chinese markets. In the coming years, the corporation intends to increase its

revenue in China to 30% of total sales while decreasing its revenue in the Philippines to

30%. The company now owns 16 brands with a combined market value of $4.8 billion.

The identical six brands will be launched in China and the Philippines. The project's goal

is to talk about Jollibee Foods Corporation's plans to grow internationally, namely in

China. The project's primary focal areas include the global business enterprise plan,

preparing for significant actions, and implementing the worldwide market strategy.

Jollibee Foods Corporation established The Jollibee Group Foundation, Inc.

(JGFI) as its Social Development division with the goal of aiding communities in a

methodical manner that had an effect and yielded results. It was delivered to the

Securities and Exchange Commission (SEC) on December 29, 2004. Every year, JFC

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donates 1.5% of its net earnings to the Foundation to support its programs.

Communities now have dependable access to food because to JGF's work in

agriculture, education, and disaster assistance. In addition to serving as a marketing

tool for the culinary items sold by the business, the Jollibee mascot was developed to

symbolize Filipinos. Filipinos are among the happiest people in the world, which makes

them naturally upbeat and diligent workers like bees. The byproduct of bees, honey, is

another illustration of "the sweet things in life," which Jollibee unquestionably gained

during its many years of existence. Jollibee is presently accompanied by the fast-food

restaurant's other 4 mascots. Hetty, Yum, Popo, and Twirlie are a few of them. Each

one is a depiction of a grocery store food item. With her curly hair, Hetty stands in for

spaghetti, Yumburger, Popo, French fries, and Twirlie, a sundae swirl.

With the “Buzz-Maker” representing the hearts of Filipino when it comes to global

branding of taste, it bears the chance that maybe one day, with the beacon of hope

presented by the Jollibee corporation, many more Filipino corporations that had started

small may have a shot towards globalization, being able to compete globally, advance

with multiple innovative ideas, and have a step-forward contributing largely to our

economy.