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The Rise of Twitter X British English Student
The Rise of Twitter X British English Student
THE RISE OF
TWITTER (X)
Expemo code:
1BB7-D5RB-5S1L
1 Warm up
In pairs, discuss the following questions.
2 Focus on vocabulary
Match the following vocabulary to the definitions and then have a quick chat with your partner to
help you remember the words for longer.
4. alleviate (v) d. a person, newspaper, website etc. that projects the views of a
group or individual
5. utilised (v) e. things that can influence, have an effect on something else
1. What two factors does the author talk about in relation to Twitter’s growth?
2. Which of those two factors mentioned do you think is the most significant in relation to Twitter’s
success?
As a social media platform, Twitter has risen to quite unbelievable heights. For example, did you know
that every second around 10,000 tweets are posted? At present, it has over 200 million daily active
users and it is known to be the mouthpiece of choice for a wide range of highly influential figures from
around the world. So, how did Twitter get to this point and what were the factors that led to its huge
popularity?
Launched on July 15th, 2006, the micro-messaging site was fairly unknown until it gained some much-
needed publicity at the 2007 South by Southwest Interactive conference. The SXSW attendees became
infatuated by the platform and by the end of the event the number of active users had almost tripled.
Twitter continued to grow at quite the pace however they faced a real problem in the fact that it was
surviving entirely on the strength of its capital investors and had yet to reach financial independence.
In 2010, the company tried to alleviate this problem by launching "Promoted Tweets", which were
adverts that would pop up when the search function was utilised by a user. The addition of "Promoted
Trends" also provided Twitter with precious income.
Read the following headings and match them to the correct paragraphs in the article on page four.
Three are not needed.
1. Civilian communication
2. Elon’s Ears
3. Tweet in a second
6. Future goals
7. Conference of growth
B. Launched on July 15th, 2006, the micro-messaging site was fairly unknown until it gained some much-needed
publicity at the 2007 South by Southwest Interactive conference. The SXSW attendees became infatuated with
the platform and by the end of the event, the number of active users had almost tripled.
C. Twitter continued to grow at quite the pace however they faced a real problem in the fact that it was surviving
entirely on the strength of its capital investors and had yet to reach financial independence. In 2010, the company
tried to alleviate this problem by launching "Promoted Tweets", which were adverts that would pop up when the
search function was utilised by a user. The addition of "Promoted Trends" provided Twitter with precious income.
D. A crucial feature in Twitter’s meteoric rise was the fact that it started to be used by millions for up-to-the-second
news, a feature that traditional forms of media could not compete with. A survey in 2022 showed that 69% of
journalists in the United States use Twitter more than any other social media site and the figure goes up to 83%
with journalists aged between 18 and 29. Some of the most memorable events which were communicated on
Twitter first include the Arab Spring, the death of Osama Bin Laden and the landing of a US Airways flight on the
Hudson River in New York.
E. Twitter continues to be highly influential and now has become a big part of how politicians communicate their
policies and their points of view. One of its most notorious users was ex-US President Donald Trump who was
suspended from the platform in 2021 "due to the risk of further incitement of violence" in relation to the 2021
attack on the US Capital. Before Trump was banned, he tweeted over 25,000 times during his time as President
and the White House stated that each tweet should be treated as an official statement. Trump successfully used
the platform to communicate with potential voters on the outskirts of society and managed to foster an active
but volatile fanbase. Other political figures such as Narendra Modi, the Prime Minister of India and Recep Tayyip
Erdogan, the President of Turkey have used Twitter to further their political influence.
F. With Elon Musk’s takeover of Twitter now complete, the future of the platform may seem more unstable than
in the past. However, Musk has aggressively stated that he has what it takes to continue to make the site grow.
In one of his initial presentations, Musk said that he planned to quintuple profit by 2028 and predicted that the
number of users will increase by 600 million during the same timeframe. It is not 100% clear how he is going to
achieve these lofty goals, but his ownership of Twitter is certainly going to make headlines all on its own.
Sources: BusinessDIT, Pennington Creative, Smarter MSP, Britannica, Pew Research Center, PCMag, Follower Audit,
Wikipedia, The New York Times
6 Reading comprehension
Read the following statements and decide if they are true (T), false (F) or not given (NG).
1. Most people could not imagine how popular Twitter would become.
6. Trump was suspended from the platform because he had become too popular.
Let’s chat.
8 Talking point
In pairs discuss the following questions.
1. What was the most interesting part of the article for you? Did anything surprise you?
2. Have you thought about why politicians seem to prefer Twitter to other social media platforms?
3. Do you think the article will change how you use or interact with Twitter? Why/why not?
9 Extra activity/Homework
You are going to write an essay about the usefulness of Twitter for normal people.
You should: