Multicultural Diversity in Workplace for the tourism and Professionals

CHAPTER 1
Understand Culture

Culture
-Refers to the socially constructed and learned ways of behaving and believing.
Culture how people behave.

Elements of culture

*Art
-Price (2018) “The importance of art in our society” Art is an expression of the
creative ideas and imagination.

*Beliefs and Values

-People choose their source of inspiration and it can be based on belief and Values
that are shared by many people in group.

Values
-Are based on ethics, principles,beliefs, standards and qualities that a person or a
group of people may hold in high standard.

*Geography
-Refers to the various forms of natural or man made physical space around them.

*Language
-Is very important as this is how culture is communicating to colleagues and
customers.

180 - dialect in the Philippines

1000- dialect in southeast Asia
6500- languages spoken in the world
Bubbel magazine- Publisher of the 10 most spoken languages in native speaker.

*Law and politics

-Many of the laws Ina nation are developed by law based on the acceptable
practices of the members of the country. To give order and peace

*Region
-Is very strong source of cultural influences in many countries like in the Philippines.
*Social Organizations
-Due to the tourism activities, there are changes in social structure within a tourism
destination.

*Technology
-With the advent of the use of technology many of the work by tourism
professionals in various enterprises have been replaced.

CHAPTER II
Key Features of Culture

Culture is Learned
-The first teacher of the child.

Culture is Social
-A person needs to interact with other people for future to be transmitted.

Culture is Shared
-Culture is not something that an individual can pass to a person but is shared by
common group of people in a given area.

Culture is Transmitted
-The transmitted of culture can be done through practice.

Culture is Continues
-The transmission of the cultural elements of one group must be continues from
one generation to the next.

Culture Accumulative
-with so much history in society, there is bound to be changes in culture as
compared to what if was initially practice.

Culture is Integrate
-Common practice being people together, it is a way of sharing with other and
making it eisier for people to understand or give preference to other who share a
common practice.

Culture is Changing
-With the intersection of many variables across time and people, culture is bound
to change.
Culture varies from society to society
-the many sub groups in society each brings theirs own cultural mindset to a bigger
community.

CHAPTER III
Tourism and The Tourism Professionals

United Nation Word Tourism Organizations (UNWTO)

-Agency responsible for the promotion. Sustainable and universally accessible
tourism.

Tourism
-it is a social,cultural, economic phenomenon which entails the movement of people
to countries or places outside their usual environment for personal or
business/professional purposes.

Tourism Act 2009( Ra 9593)

-Primary enterprise include; travel and land/sea/air transport service exclusive for
tourist.

Tourism Professional
-Help tourist and organized their tours, book and accommodation and other
facilities as well assisting guest.

Asean MRA-TP - Asean Mutual Recognition Arrangement for Tourism

Professional

-Signed last 2012 by all AMS, as a tourism is a person who holds the nationality of an
AMS certified by the
TPCB - Tourism Professional Certification Board.

TESDA - Technical education and skills development Authority

-This goverment agency WA established by republic act No. 7796 and signed
into law by Pres. Fidel V. Ramos

CHAPTER IV
Multicultural Diversity in Tourism

Multicultural Diversity
multicultural - is defined as a relating to or
 made up to several cultural or
ethic groups w/in a society.
diversity - means to show a great deal of
variety being poised to embrace that
variety, various, cultures., different
beliefs.

Transportation
-is responsible for the development of civilization from very old times by meeting
travel requirements of people and of goods

Ferries & Roll on/Roll-off(RoRo)

-Are available to transport cars and busses to connecting islands.

Technology
-improvements in the transport services have made travel more efficient & effictive.

For Tourism Professional

-work applications are not confined anymore to the placed of residence or w/in the
region island or country

Tourism Professionals
-a person who helps to. Pamn and organize a tour travel.

For Customer
-the same thing as the worker, they can travel to different places and countries.

RISE OF GLOBAL CITIZEN

Global citizens gain

-increasing interconnection between individuals
-circle of friends
-countries

Multicultural
-is the co-existence of multiple cultures within a society, where individuals from
diverse background come together to share their unique beliefs custom.

Learn to be
-there many good references for Multicultural
L- Look and listen
E- Empower
A- Acknowledged, adopt, adapt
R- Respect
N- Nurture

Look and listen

-In any given situation look at the total scenario.

Empower
-Focus is no longer technical skills but on the way how to provide better service and
understanding colleagues.

Acknowledged, adopt, adapt

-There is a need to acknowledge but theres different among us after acknowledging that
there are different among people.

Respect
-There is no one superior or interior culture tourism professionals should respect
differences and similiraties in any cultural elements.

Nurture
-Tourism Professional should nurture themselves with new learning and grow with the
times as part of changing mindet.