2021

THE CONCEPT
BILAL OF
BIN LUQMAN
SENSORY MARKETING
01-112191-016

Bs(A&F)5-B

Submitted to: Ma’am Tooba Shakoor

[ CRITICAL ANALYSIS OF THE SENSORY DETAILS OF AN ELECTRONIC ADVERTISEMENT

FROM PAKISTANS INDUSTRY ]

[Type the abstract of the document here. The abstract is typically a short summary of the contents of
the document. Type the abstract of the document here. The abstract is typically a short summary of
the contents of the document.]
SENSORY IMAGE:

Creating sensory images is a strategy readers use to think more deeply about a text .it is when a
reader combines their schema and the information in the text to create an image in their mind .

FIVE SENSES OF SENSORY IMAGES IN TELECOM INDUSTRY:

1- VISIAL IMAGERY: Accelrate your digital transformation with visual engagement.

2- GUSTRATORY IMAGE: High growth of the telecommunication industry leads to
increasing demands for higher speed data and transmission and higher power capacity.
3- TACTILE IMAGE: The telecommunication sector is made up of companies that make
communication possible on a global scale, whether it is trough the phone.
4- AUDITORY IMAGE: Accelerate your telecommunication industry with the latest flow.
5- OLFACTORY IMAGE: The telecommunication industry is one of the fastest growing
industries and is a key drive to grow.

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THEME OF THE ADEVERISEMENT: Heading into 2021, telecommunication, media, and
entertainment industry leaders consider their strategic opportunities both crisis and position
themselves to thrive in future. Renewing the focus on customers needs by talking a more
nuanced approach to engagement. Converging and remixing entertainment experiences through
new service offeringsand entertainment bundles and by adopting new strategies that can enable
business agility. Responsibility to monetize advanced wireless networks, through new service
offerings and entertainment and business models.

THEME AND DEPICATION TO RESONATE AUDIENCE AND WHY: The

telecommunication will market its product to audience and customers because that require the
basic mobile telecommunication services such as voice messaging fax and email. Other features
will be specific to each audience attract. Yhe company will spend substantial marketing efforts in
determining which set of features are the most attractive to each customers segment .offering
customized quality product to each customer segment at a competitive price level will be one of
the marketing goals of telecommunication goals.

OWNTHEME AND REASPN WHY THE AUDIENCE LIKE IT: All audience that I target
seek reliable communication that are easy to use. However feature preferences vary in between
the segments because wireless telecommunication industry is certainly an attractive one. The
biggesr potential for growth and high profit in the upcoming years. With the said entry costs are
high enough that the industry remains off limits for many smaller firms.

TAGLINE: NO MATTER WHERE ARE YOU STAY IN TOUCH

CRITICAL ANALYSIS OF THE SENSORY DETAILS OF N ELECTRONIC

ADERTISEMENT FROM PAKISTAN INDUSTR.