Valuation and Negotiation of Technology

Stage 1 Course recognition

Laura Camila Castro Vélez

Jennifer Tovar Quintero

Universidad Abierta y a Distancia UNAD

ECBTI

2023
 Table of Contents

Introduction……………………………………………………………pag3

General objective………………………………………………………pag4

Specific goal…………………………………………………………….pag4

Profile Update Screenshot (Activity 1)……………………………….pag5

Screenshot of participation (Activity 3)……………………………….pag5

Case summary (Activity 5)……………………………………………..pag6-7

Conclusions…………………………………………………………….pag8

References…………………………………………………………….pag9-10
 Introduction

Ecoflora is an ecological agrotechnology company, a sector in which technology and agriculture

concur, and which produces plant products for personal, domestic, agricultural and industrial use.
 General objective

In this activity he asks us to make a summary with annex 1 The secret garden of innovation and

development.

Specific goal

• Participate in the fórum

• Read the case of Ecoflora – Colombia

 Profile Update Screenshot (Activity 1)

Screenshot of participation in the social interaction forum (Activity 3)

 Case summary (Activity 5)

Ecoflora started as a family business growing flowers. It was created in 1998 by Nicolás Cock

Duque, who was a civil engineer and businessman, with the idea of developing viable products

based on vegetable extracts without artificial chemicals.

Eco Flora's management of its P.I portfolio. has allowed it to acquire intangible knowledge capital

while exploring opportunities for collaboration with third parties and expansion into new markets,

thanks to the growth of its portfolio of products and brands based on plant products, Ecoflora has

established a research and development center ( I+D) composed of experts, among others,

including scientists and technology experts.

Without direct access to investment capital in Colombia, where Ecoflora was founded, Mr. Cock

Duque initially had to rely on the generosity of family and friends to finance the growth of the

business. In 2009, the company received financing from “Promotora”, a venture capital fund

management organization created to support the business community in Colombia.

The company has invested in product safety to meet the stringent food and safety requirements of

various national, regional and international authorities. Ecoflora continues to expand its Internet

presence by working with international industry partners and potential clients to create

professional websites. Written in English and Spanish, this website is engaging, informative, and

well-illustrated, and uses major social networking tools such as Facebook, Twitter, and Vimeo

video-sharing software to promote goals, products, and brand image. of the company.
Ecoflora protects its intangible assets, such as its trade secrets, within the framework of a

confidentiality program in which training is provided to staff.

In just a few years of existence, Ecoflora has modernized its production processes and has evolved

and expanded its range of products, while exploiting new partnership possibilities. In this process,

the SME has achieved extraordinary commercial success and has won numerous awards.

supporting local communities and preserving the environment. Ecoflora has won several

innovation awards (in 2004, 2008 and 2010) that are awarded in Colombia.

Mr. Cock Duque and his colleagues have earned recognition from their peers for the vision they

have shown in their leadership of the SME. In 2007, the engineer-turned-entrepreneur was named

an Endeavor Entrepreneur, a prestigious recognition. Ecoflora continued to be an SME with great

ambitions for the future.

The company has established respectful partnerships with traditional communities, as well as

cooperative relationships with governments. Ecoflora has built a strong brand and created some

industry leading products, while remaining environmentally responsible. At the dawn of a new era

of socioeconomic flourishing in Colombia, Ecoflora shines with its own light.

 Conclusions

Ecoflora has created a wide range of quality, value-added and organic branded products, the

SME has acquired a strong institutional identity and is achieving outstanding success in the

marketplace.
 References

he references below, are required for going through the contents of Unit 1, according to the

learning strategy. It is important to read and comprehend them properly, to develop all proposed

activities.

These resources are mentioned in the related Activity Guide as a theoretical foundation of the

contents to study, so that, the student needs to review all of them to have sufficient resources to

understand the proposed activities and solve the final evaluation of the course.

Ryder, R. D., & Madhavan, A. (2014). Intellectual Property and Business: The Power of

Intangible Assets. Chapter 1. The Intangible Landscape - Understanding Core Concepts (pp 1-

58). Los Angeles: Sage Publications Pvt. Ltd.

https://bibliotecavirtual.unad.edu.co/login?url=http://search.ebscohost.com/login.aspx?direct=tru

e&db=nlebk&AN=821413&lang=es&site=eds-live&scope=site&ebv=EB&ppid=pp_1

John P Mc Manus. (2012). Intellectual Property : From Creation to Commercialisation: A

Practical Guide for Innovators & Researchers. Oak Tree Press. P 125-128

https://bibliotecavirtual.unad.edu.co/login?url=https://search.ebscohost.com/login.aspx?direct=tr

ue&db=nlebk&AN=1008965&lang=es&site=eds-live&scope=site&ebv=EB&ppid=pp_126

DANE (2019). Technical Bulletin Survey of Technological Development and Innovation -

Manufacturing Industry 2017-2018.

https://www.dane.gov.co/files/investigaciones/boletines/edit/boletin_EDIT_manufacturera_2017

_2018.pdf
 Virtual information object

Triana Ortiz, K. (07,08,2020). Intellectual Property Audit. [Video].

https://repository.unad.edu.co/handle/10596/35814