STAGE 1 PROJECT:

STAGE 1 PROJECT: Design and produce a capsule collection of uniform accessories to complement existing
BizCorporates charcoal grey dress, pants and jacket. Competitor airlines overuse orange. Focusing on the corporate
sky blue will ensure air crew officers stand out in airport settings, reinforcing brand identity while also instilling a
sense of pride and uniqueness among staff. DELIVERABLES: Scarf (inc. repetitive pattern), Belt, Hat, Apron, Coat.
EXISTING UNIFORM:
 STAGE 1 PROJECT:

GENUINE LEATHER BELT:

• Potential for double-sided belt; not essential. Blue on one
side and Tan/Red on reverse. (pictured: Tory Burch belt)
• Buckle round with logo shape or in the shape of the ae
from logo (pictured: Ferragamo belt). Must be solid metal
(not gold colour) to avoid coating/paint that scratches.
• Easier option: Emtari style belt (picured) in contrasting
colours. Logo engraved up side of buckle?
• Width of belt 2.8cm (2.5-3cm) to suit dress and belt loops
in pants.
• Budget $18 ea delivered. Qty 100 (60 sm, 40 med, 20 lrg).
• Leather Bag tag to match (insert card with contact details
on other side). 100 in multiple corporate colours.
 STAGE 1 PROJECT:

SCARF:
• Double-sided.
• 180 x 8 cm (double-sided – 2 layers stitched)
• Budget approx. $8 ea delivered. (Qty 100)
• Repeated pattern on one side.
• Brand name on reverse side.
• Scarf to be bright and colourful in order to stand
out. Several competitors use bright orange,
therefor bright blue to be most predominant
colour? Can use same gradients used in tail
symbol as a further option.
• Repetitive pattern to be created from the ae or
symbol shapes.
• Makeup stains will show if too much white space.
 STAGE 1 PROJECT:

SCARF:
• Scarf to stand out, however orange should not
be main colour (used by competitors). Suggest
use of bright blue as main colour. Orange as
contrast?
• Use ae or the symbol shapes to form repetitive
pattern. Can try in any of corporate colours.
• Inspiration pictured.
HAT (unisex if possible):
• Felt ‘Akubra’ style that will not mark easily if dropped – crew fly into dry
dusty locations where dirt is bright orange/red. (Images from “Lock Hatters”
and “Lack of Colour”).
APRON (unisex if possible):
• Must be in a colour that won’t mark easily- dark blue/grey/rust.
• Feature logo (not too large)
• Pattern to make: https://sustainmycrafthabit.com/diy-apron-pattern/
• Budget $10 ea x 100.
LADIES WOOL COAT:
• Knee-length. Wool. Dark grey or black. Buttons
same colour as coat. Belt. Doesn’t need double-face
as per pic.
• Prefer to have belt (not tied).
• Budget $45.
• Embroidered line drawing of the logo symbol in
same colour as coat.
 STAGE 2 PROJECT:

COLOURED TIE (1):

• Tie colour and print to match scarf.
CLIP ON TIE FOR PILOT (2):
• Dark blue with embroidered patch log sewn on.
• Clips off for when in flight.
MENS/WIDER BELT:
• Black and more masculine
version of ladies’ belt.
 STAGE 2 PROJECT:
MENS/ALTERNATE JACKET:
• Black and dark grey jacket for men.
• Technical/weather-resistant fabric as per first image.
• Style and cut as per second image (semi-business style).
• Logo stitched onto badge as per Land Rover cap image.
CAP:
• Must be cool and breathable and not show dirt. Logo as stitched badge
on front ‘retro’ look.
• Must not show sweat marks (dark forehead area & correct fabric).
• Include an embroidered wing on brim – flight crew wear wing badge.
• Dark blue and grey cap. Investigate piping to in reflective safety fabric
(edge of brim , back of cap etc).