Campaign Objective: To promote a fitness app that offers workout plans and nutrition guidance.

Campaign Settings:

Campaign Type: Search Network Only.

Location Targeting: United States.

Bid Strategy: Target CPA (Cost Per Acquisition).

Budget: $500 per day.

Ad Schedule: Running ads throughout the day.

Networks: Google Search.

Ad Groups:

Ad Group 1: Weight Loss Workouts

Keywords:

"Weight loss workouts"

"Best exercises to lose weight"

Ad Copy:

Headline: "Get Fit and Shed Pounds!"

Description: "Discover effective weight loss workouts. Download our app now!"

Ad Group 2: Muscle Building

Keywords:

"Muscle building exercises"

"Strength training workouts"

Ad Copy:

Headline: "Build Muscle and Get Stronger!"

Description: "Unlock your potential with muscle-building workouts. Try our app!"

Ad Group 3: Healthy Eating Plans

Keywords:
"Healthy diet plans"

"Nutrition for fitness"

Ad Copy:

Headline: "Fuel Your Fitness Journey!"

Description: "Discover healthy eating plans for better results. Download now!"

Best Practices:

Single Goal Campaigns and Ad Groups: Each ad group focuses on a specific aspect of fitness (weight loss,
muscle building, nutrition) to ensure that the campaign's goals are clear and aligned.

Multiple Ads Per Ad Group: Within each ad group, multiple ad variations with different headlines and
descriptions will be created to perform A/B testing and determine which ad copy is most effective.

Summaries:

This fictional Google Ads campaign is designed to promote a fitness app with specific targeting settings
for the United States. It utilizes three ad groups, each targeting a distinct aspect of fitness (weight loss,
muscle building, nutrition). Ad copy in each ad group is designed to be engaging and encourage users to
download the fitness app. Multiple ad variations will be tested to optimize ad performance and achieve
the campaign's target CPA goal.

Please note that this is a fictional campaign, and real campaign performance may vary based on factors
such as competition, industry, and budget. Additionally, this campaign does not contain actual links or
citations to secondary sources, as it is a creative exercise.