Facebook Lead Ads Checklist

This Facebook Lead Ads Checklist is designed for you to help create your email business by
simply using one of the most overlooked Facebook’s objectives, Lead Ads. Lead Ads is a
specific objective that Facebook had silently released to all advertisers with little to no
information available to properly educate advertisers how to use it to their advantage.

This opens up a huge opportunity to many businesses and those that are starting out as the
competition is still at its all-time low. If you want to be ahead of the game and wanted to take
advantage of this powerful email list building strategy while paying for pennies on the dollars for
quality email subscribers, then make sure you follow this checklist and have everything
implemented before you launch your first Facebook Lead Ad.

This checklist is broken down into two sections. What you need to get started and the steps you
need to have in place.

Facebook Lead Ad Tools & Resources Checklist

Just like any other businesses, you need to invest into several tools and have proper resources
in place to fully maximize your results with Lead Ad. After all, you are building a real business
and business do need some investment upfront to get started.

In this section, we will share with you all the tools and resources we use in our businesses so
you don’t need to waste time on conducting the research yourself. Fortunately, some of the
tools are free and some comes with a free trial so your investment to get started will be kept at
minimal.

Here’s what you need to get started:

● Your Private Label Rights Account (www.iProAcademy.com/plr)

Private Label Rights (aka PLR) are ebooks, PDFs and even videos that you can
giveaway in exchange for a person’s email address. The recommended PLR website we
use gives you access to thousands of ready-to-go lead magnets to be used to build your
email subscribers.

● Canva.com
Canva is a free tool that you can use to create the graphics you need for your Lead Ad
campaigns.

● Clickbank Account
Clickbank is the #1 marketplace to find affiliate offers. You would want to start with
Clickbank first before using other affiliate networks.

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 ● Facebook Page
In order for you to advertise on Facebook, you need a Facebook page. We recommend
you to brand yourself. After all with email marketing, you’re establishing and building a
personal relationship with your email subscribers.

● Facebook Ad Account
Within your personal Facebook account, you can create your own Facebook Ad account.
It’s also named as “Facebook Ads Manager” where you create and manage your
Facebook Ads.

● Facebook Business Manager Account (https://business.facebook.com)

This is highly-recommended. Create a Business Manager account with Facebook, which
is 100% free, to have all your Facebook Pages and Facebook Ad Accounts all in one
centralized place.

● LeadsTunnel (www.LeadsTunnel.com)
LeadsTunnel is a must-have for Facebook Lead Ad. It is an approved Facebook software
that helps you manage your leads from your Lead Ad and sync them in real-time to your
autoresponder.

● Autoresponder (Recommend: Sendlane)

To own an email business, you need to have an autoresponder or email service provider
to help you send emails to your email subscribers. A regular email account such as
Gmail or Hotmail cannot be used as an email business. We recommend using Sendlane,
but it is up to your preference.

● Tiny.ie (www.Tiny.ie)
Tiny.ie is a powerful link shortener and also click tracking software for your email. It gives
an in-depth analysis of the clicks generated from your emails and with full control of the
link. For example, if you sent an email to your subscriber and realized that you sent the
wrong link, you can use Tiny.ie’s swap link feature to quickly change to the correct link. If
you do not use a link shortener or click tracking software, once an email gets sent out
with the wrong link, you will not be able to change it which leads to you missing out on
your opportunities.

Facebook Lead Ads Formula Step-By-Step Checklist

Now that we got all the tools and resource access, it’s time to create your Facebook Lead Ad
campaigns and setup for your business. We’ve broken down the formula into 3 phases for
simplicity.

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Phase One: Create An Irresistible Lead Magnet

● Research Your Niche With Clickbank

● Create A Lead Magnet

● Design Your eBook Cover & Make It Into A 3D Format

● Use Canva To Create Your Image Ad (1080 pixels x 1080 pixels)

Phase Two: Facebook Lead Ad Setup

● Create Your Facebook Ad Campaign With Lead Generation As Objective

● Choose Your Targeting (1 Million + Audience Size)

● Create A Simple Facebook Ad & Use Your Lead Magnet As The Selling Point

● Create An Instant Form Within Facebook

○ Choose Higher Volume
○ Make Sure It Is Setup To “Open To Public”
○ Remove The “Intro” Tab
○ Put In Your Privacy Policy URL Or The Privacy Policy URL Of Your Affiliate Offer
○ Write A Mini-Presell Paragraph To Get Subscriber To Click The Link On The
Thank You Screen
○ Edit Your Thank You Screen Website URL To Your Affiliate Offer

● Submit Your Ad

Phase Three: The Automation Setup

● Go Into Your Autoresponder (Sendlane In Our Example)
○ Create A New Email List

● Log-in To LeadsTunnel To Create Your Sync

○ Connect To Your Facebook Account
○ Copy Your Sendlane (Or Any Other Autoresponder You Use) API Credentials To
Your LeadsTunnel Account
○ Create A New Campaign Inside LeadsTunnel
○ Fill In The Settings Of Your Campaign
■ Name Your Campaign
■ Select Your Facebook Page
■ Choose Your Facebook Instant Form

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 ○ Select Your Autoresponder
○ Choose The Email List You Want The Leads To Go Into
○ Map The Fields You Want To Your Autoresponder
○ Then, You’re All Set

● Log-In Back Into Your Autoresponder / Sendlane Account

○ Create A 10-Day Autoresponder Emails With A Call-To-Action Link Using Tiny.ie
For Tracking To Go Out After Someone Opts In

We encourage you to follow this checklist each time you setup your Facebook Lead Ad
campaign so you do not miss the critical steps.

If you are looking for a full training and learn how you can rapidly build your email business
using Facebook Lead Ad and get access to all our bonuses with LeadsTunnel access as well,
then we recommend you to join our best-selling program, FB Leads Formula.

Click here to learn more about FB Leads Formula Pro and get your access today!