WHAT IS

DEVELOPMENT
COMMUNICATION?

According to Quebral, development

communication is “the art and science
of human communication applied to
the speedy transformation of a country
and the mass of its people from poverty
to a dynamic state of economic growth
that makes possible greater social
equality and the larger fulfillment of the
human potential.”

WHAT ARE THE ROLES OF

COMMUNICATION TO
DEVELOPMENT ?

Communication is what leads for institutions,

governments, and businesses to come up with
plans that they envision for development. They
lay the groundwork for collaborating to
address the pressing societal concerns that our
society is currently grappling with such as
poverty, malnutrition, and growth in
population.

It offers a strong chance of educating

participants in the participating
communities about actually comprehend
that they are able to pinpoint their issues,
community needs and assign them the
proper priority.

VALUES OF DEVELOPMENT
COMMUNICATION

It has a purpose. We converse not just to

not just educate but also to influence the
recipient's behavior information. We have
defined goals, targets, and a desired
outcome in mind.

It is also pragmatic. Being results-oriented

requires being realistic. We evaluate
whether our efforts had the desired effect
and whether our objectives were met.
Being realistic also requires us to look at
the variables that affected a
communication program's ability to
succeed or fail. It involves reflecting on
whether or not you met your goals.

Lastly, it is value-laden. Information

providers give values to each message they
transmit, whether intentionally or
unconsciously.