ARELLANO UNIVERSITY

Andres Bonifacio Campus- Pasig

SENIOR HIGH SCHOOL DEPARTMENT

ABM Strand

LEARNING PLAN IN ENTREPRENEURSHIP

Tuesday Wednesday Thursday Friday

Date: August 29, 2023 Date: August 30, 2023 Date: Date:

Gr Level/Section & Time Gr Level/Section & Time Gr Level/Section & Time Gr Level/Section & Time
Gr12 -STEM 21 (6:30AM- 7:30PM) Gr12 -STEM 21 (6:30AM- 7:30PM) Gr12 -ABM 9 (10:00AM- 11:00PM) Gr12 -ABM 9 (10:00AM- 11:00PM)
Gr12 -STEM 3 (8:30PM- 9:30PM) Gr12 -STEM 3 (8:30PM- 9:30PM)
Gr12 -ABM 6 (10:00PM- 11:00PM) Gr12 -ABM 6 (10:00PM- 11:00PM)

I. OBJECTIVES I. OBJECTIVES

At the end of the lesson, students are expected At the end of the lesson,
to: students are expected to:
SET B SET B
1. learn and understand the sources of opportunities 1. describe the unique selling
for business; proposition and value proposition
2. determine the essentials in the that differentiate one’s product/
entrepreneur opportunity seeking; service from existing
3. identify market problems,screen and products/service;
propose solutions to meet the problems;and 2. determine who the customers
4. select the best product or service that will are in terms of:
meet the market needs. a. Target market
b. Customer requirement
II. CONTENT/ TOPIC c. Market size
RECOGNIZE A POTENTIAL MARKET
II. CONTENT/ TOPIC
III. LEARNING RESOURCES RECOGNIZE AND UNDERSTAND
A. REFERENCES THE MARKET
K to 12 Learning Module in
Entrepreneurship(Senior High School)Quarter 1 III . LEARNING RESOURCES
Module 2 A. REFERENCES
K TO 12 Learning Module in
B. LEARNING MATERIALS Entrepreneurship ( Senior High
Board and Pen, Visual Aids, and Laptop School) Quarter 1 Module 2

B. LEARNING MATERIALS
IV. TEACHING PROCEDURE Board and Pen, Visual Aids
A. Daily Routine
B. Review (If Any) IV.TEACHING PROCEDURE
C. Lesson Proper A. Daily Routine
B. Review (if any)
1. Activity C. Lesson Proper
“WORD HUNT”
Look for words in the puzzle related to the topic 1. Activity
may it be horizontally,vertically,or diagonally. Write “JUMBLED LETTERS”
the words on the space provided below. Guess the given jumbled words.
V E N T U R E A B C D E F A B C D E F S
1. RTOCEUMS- CUSTOMER
A B N P O H W Q G S D L O S J E T U E Q
2. ERPSLUPIS - SUPPLIERS
B C T R P R O D U C T S R L R E H R B E 3. TRAETG KREMTA - TARGET
C V R E P G O Y T R E P T G S T V A C N MARTKET
V H E N O V R F D A B C U D E I O G V T 4. CPOMTTEROSI -
H K B E R C T K R F G E N H C J R K H R COMPETITORS
K I C I T H U L V D E O C E U A T U K E 5. SNPETREIR - ENTERPRISE
I D V D U K N S J Y I R Z O Q E U Y I P
D G H G N O U A O F G T U X N X N I D R
2. Analysis
G L K L I P W L R E P U R E P O J O G E
L H Z H T S P K L I O N H L I O M E L N
A. What do you observe in our
H A X Q I M I L G C V R I V A L R Y H E
activity?
A D S J E T U R E A B B S T I T U H A U B. How can this be helpful in
S S U B S T I T U T E S J E T U R F J R Recognizing and Understanding the
V T U R E A B Q R S J E T U T U R E A B Market.

3. Abstraction
1. Substitute 6. Products
Value Proposition (VP)
2. Service 7. Ventures
- Target Customer
3. Opportunities 8. Rivalry
- Needs/ Opportunity
4. Employee 9. Gut
- Name of the product
5. Economy 10. Entrepreneur
- Name of the enterprise/
company
2. Analysis
A. Have you ever dream of becoming the
Unique Selling Proposition (USP)
next
- Identify and rant the
multi-millionaire?
uniqueness of the product or
B. In our activity, what do those terms mean?
services character
C. How to recognize a potential market?
- Be very specific
- Keep it short and simple

Three factors that will determine

your customers.
3. Abstraction
A. Target Market
1. Geographic segmentation
The creation of an entrepreneurial idea leads to
Variables to consider
the identification of entrepreneurial opportunities,
a. Climate
which in turn results in the opening of an
b. Dominant ethnic group
entrepreneurial venture.
 c. Culture
Creation of Identification of Opening an d. Density (either rural or urban)
entrepreneuri entrepreneurial entrepreneuria
al ideas opportunities l venture 2. Demographic Segmentation
Variables to consider
The entrepreneurial process of creating new a. Gender
venture. b. Age
c. Income
These are the basic foundation that the entrepreneur d. Occupation
must have in seeking opportunities: e. Education
1. Entrepreneurial mind frame f. Religion
2. Entrepreneurial heart flame g. Ethnic group
3. Entrepreneurial gut game h. Family size

Sources of opportunities 3. Psychological Segmentation

1.Changes in the environment Variables to consider
Entrepreneurial ideas arise when changes happen a. Needs and wants
in the external environment. External environment b. Attitudes
refers to the physical environment,societal c. Social class
environment,and industry environment where the d. Personality traits
business operates. e. Knowledge and awareness
1.1. The Physical environment includes: f. Brand concept
a. Animals g. Lifestyle
b. Natural resources
c. Wildlife 4. Behavioral Segmentation
1.2. The Societal environment includes the various Variables to consider
forces like: a. Perceptions
a.Political forces b. Knowledge
b.Economic forces c. Reaction
c.Sociocultural forces d. Benefits
d.Technological environment e. Loyalty
1.3. The industry environment of the business f. Responses
includes:
a.Competitors d.employees B. Customer Requirements
b.Customers e.Suppliers Two types of Customer
c.Creditors f.Government requirements
1. Service requirements
2. Technological discovery and advancement 2. Output requirements
3. Government thrust,programs,and policies
4. People’s Interest C. Market Size
5. Past Experiences The entrepreneur’s most critical
task is to calculate the market
Forces of Competition Model size, and the potential value that
Competition- the act or process of trying to get or market has for their start-up
win something. business. Market research will
These are the five forces competing within the determine the entrepreneurs’
industry: possible customers in one locality.
 1. Buyers
2. Potential new entrants
3. Rivalry among existing forms 4.Application/Assessment
4. Substitute products Determine what method of market
5. Suppliers segmentation (Geographic,
Demographic, Psychological and
4.Application/Assessment Behavioral) will be used for the
COMPLETE ME following items.
Complete the table below by supplying it with 1. We have the climate change
product that you consider similar.Write the product 2. Over 60 years old
and not the brand in their respective columns.Then 3. Branded (US Levi’s)
describe and differentiate it characteristics and uses. 4. This product is good for my
health
No. Primary Product Substitute Product 5. Most people in the community
are Roman Catholic.
Ex. Butter-expensive Margarine-lesser
product used as bread price also used as
spread. bread spread.
V.Assignment

As an entrepreneur, you are

1
planning to have a business. Using
2 the following guide questions,
3 answer them so you can now start
4 drafting your business plan.
5 1. What product do you want to
sell?
2. How will you apply the concept of
I.ASSIGNMENT
value proposition and unique selling
proposition?
Conduct a short interview of any successful
3. What is the best tagline of your
entrepreneur in your locality. Ask the following
chosen product?
questions:
4. Who is your target market?
1.What is the nature of your business?
2.Who are your customers?
3.What industry are you operating?
4.How much was your starting capital?
5.How many years has your business been in
operation?
6.How much manpower was involved from the start of
operation until now?
 PREPARED BY: CHECKED BY:

JENNILYN B. PAJARET, LPT FE MARIA ARCIAGA, LPT

Subject Teacher Academic Coordinator – ABM Strand