PROGRAM: CERTIFICATE IN JOURNALISM AND MEDIA STUDIES

PAPER NAME: COMMUNICATION SKILLS

TIME: 2 HOURS

INSTRUCTIONS: Answer question one and any other two questions.

QUESTION ONE (30 MARKS)

a) Explain the meaning of the following terms in communication.

(i) Decoding (2 Marks)
(ii) Feedback (2 Marks)
b) “Communication is a process”. Discuss (6 Marks)
c) Discuss strategies that you can use as a learner to ensure effective study. (10 Marks)
d) Explain five factors one would consider when selecting a medium of communication.
(10 Marks)

QUESTION TWO (20 MARKS)

a) Explain the concept of SQ3R as used in the reading skill. (10 Marks)
b) Assuming you are training an audience on company finance. Explain the visual aids you
would use in training. (10 Marks)

QUESTION THREE (20 MARKS)

a) State and explain five forms of non-verbal communication. (10 Marks)

b) Distinguish between hearing and listening. (4 Marks)
c) State and explain any three barriers of effective listening. (6 Marks)
QUESTION FOUR (20 MARKS)

a) State five types of reading. (5 Marks)

b) Explain five principle characteristics of communication. (10 Marks)
c) Explain five characteristics of a good listener. (5 Marks)

QUESTION FIVE (20 MARKS)

a) State five characteristics of an effective public speaker. (5 Marks)

b) Discuss five poor reading habits that hinder effective reading and provide a remedy for
each. (10 Marks)
c) Write down the advantages of taking notes to a college student. (5 Marks)