Learning Area Empowerment Technology Grade Level 11/12

W2 Quarter Second/fourth Date

I. LESSON TITLE ICT as a tool, medium, and force for change
II. MOST ESSENTIAL LEARNING Share anecdotes of how he/she has used ICTs to be part of a social movement, change, or cause to
COMPETENCIES (MELCs) illustrate aspects of digital citizenship.
(CS_ICT11/12-ICTPT-IIl-15)
III. CONTENT/CORE CONTENT ICTs as platform for change covering the topics of:
1. ICT as medium for advocacy and developmental communication
2. The social power of social media
3. Digital citizenship and the Filipino people
IV. LEARNING PHASES AND LEARNING ACTIVITIES
I. Introduction (Time Frame: 10 minutes)
Without a question, information, and communication technology (ICT) has had a major effect on societal developments. The impact of ICT on our
climate and culture can be seen everywhere, and it will continue to rise. This lesson would concentrate on ICT as a tool for activism and growth
collaboration. By the end of the lecture, you will be able to articulate individually how ICT technologies and networks have transformed the way
people interact, as well as how the application of ICTs has resulted in social change.

D. Development (Time Frame: 1 hour)

ICT as Medium for Advocacy and Developmental Communication

Advocacy is more than just providing a single program that addresses the cause on a small scale. Instead, it attempts to dissect the larger causes
that are causing the problems in the first place. Advocacy is the act of assisting and encouraging individuals to share their concerns and
understandings. One of the most effective means of enforcing this activism is using ICT, including social media accessible online. With the used of
ICT the target audience will meet and informed. ICT will aid in the protection and promotion of their rights and obligations. It helps in the spread of
understanding of key issues that surround our climate, world, and people.

6 Steps for Planning an Advocacy Campaign:

Step 1: Set a goal. To begin with, the organization must recognize the purpose of the advocacy, as well as the reasons why they must push the
advocacy and have a clear understanding of the cause.
Step 2: Assess your resources. The organization should ask the following questions which involve on the resources.
 Do we have sufficient advocates to assist us reach our objectives?
 Are there other organizations or groups that can team up with the advocacy?
 Do we have enough time to make it possible?
 Do we have means of communication tools available to raise awareness of our cause and campaign?
Step 3: Identify influential people. Identify those people or group that might have an impact on your campaign.
Step 4: Define your message and build awareness. The organization should standardize the information so that everyone will understand.
Step 5: Set your strategies and start implementing them. The heart of your advocacy campaign is the cause and mission, while the campaign
tactics are the body that can move them along. Set the methods for implementing the activism. Prior to that, the implementation provision must define
a series of action plans or perhaps set up a contingency strategy such that there are other options if the first solutions do not succeed.
Step 6: Track your goals. Keep track of the entire advocacy process and find areas for change. Tracking the success of the tasks that will serve as a
guideline for improvement is needed.

The Social Power of social media

The effect of social media does not end online; it is part of a much larger scope of influence, and while social media may initially generate a
certain amount of hype about a cause, its ultimate power can generate word-of-mouth advocacy. The recruiting landscape is rapidly evolving, and it is
more important than ever to do business with the ever-expanding and ever- changing ‘social network.'
It is widely acknowledged that social media is a compelling and commanding drive that will support the growth of so many recruiters every
week, month, and year, but as a recruitment firm, we are well aware of the many considerations to weigh, such as a company's time, priorities, the
result of hiring the wrong people, and the various risks involved, and so on. As a result, if an organization is hiring via social media, it should approach
its plan pragmatically. We have a long history of recruiting workers and matching them to the right position. However, we are mindful that applicants
have become savvier to the recruiting process, owing primarily to social media, and can now more easily approach potential employers directly.
Digital Citizenship
Refers to the capacity to participate positively, intellectually, and competently in the modern world, building on constructive engagement and
development capabilities to engage in modes of social participation that uphold human rights and equality through the conscientious use of technology.
Citizenship of the Digital Age Training is the process of empowering children through education or the development of competencies for learning
and successful inclusion in the digital society. As a result, the Philippine government has invested heavily in developing all government agencies'
digital technologies in order to better represent constituents. The department of education has incorporated ICT into the curriculum to help young
people become more proficient in the modern world. The young Filipinos will gain commitment and innovation, as well as an understanding of the
legal consequences of their online operation.

Statistics:
Based on the findings of a survey conducted nationwide in late 2019 by the Department of Information and Communications Technology
(DICT) on the first-ever National ICT Household Survey (NICTHS) in collaboration with the Philippine Statistical Research and Training Institute
(PSRTI) and the Philippine Statistics Authority (PSA), which used the PSA's 2013 Master Sample of 43,838 sample households. The NICTHS
provides the most up-to-date information on ICT access and use. The following are few noteworthy highlights: Less than half (47.1%) of the
households have communal radios
 Around 82.7% of households have television at home
 About 17.7% of households have their own internet access at home
 Only 8.2% of households have their own fixed telephone line
 There are 24.0% of households have communal cellphones
 About 23.8% of households have communal computers
The release of the NICTHS results is timely as it gives an accurate picture
of the state of ICT development in the country, as the nation and its citizens
transition to the New Normal, and the needs for ICTs and digital technologies
increase.
The findings include statistical data considered necessary for monitoring
related aspects of ICT use in households and by persons, including data on
household access to ICT, internet use, and ICT goods and services. The NICTHS
also collects information on ICT operations, ICT expertise, e-commerce
engagement, e-government program use, and human cybersecurity and privacy
knowledge.
According to a Statista poll, Filipinos spend almost four hours per day on
social media. In addition, the Philippines spent the most time
linked to social networks, devoting nearly four hours a day to the "internet social realm," based on data from a Global Web Index survey conducted in
46 markets.
Based on data from Global Web Index through DataReportal, the following is the average time spent by internet users connecting to social
networks during a typical day:

Element of Digital Citizenship:

Digital citizenship can be defined as the norms of appropriate, responsible behavior with regard to technology use.
1. Digital access. Internet access is the basic element to becoming a digital citizen. This could be at home, in school and in internet cafes.
2. Digital Commerce (D-commerce). It is the purchase and sale of goods and services via digital platforms such as the Internet, mobile networks, and
commerce infrastructure. Marketing operations to support these transactions, such as personnel, systems, and software that conduct the offering of
development content, analytics, advertising, pricing, customer acquisition, and retention, are examples of this.
3. Digital Communication. It is any data exchange that transmits data in digital form. Previously, we used mail to connect with other people, and it
took a long time for the letter to be answered by the receiver, but now it is quicker, easier, and you can do it wherever you want across the internet.
You can also communicate with others in real time.
4. Digital Literacy. Deals with the learning and then sharing of teaching about the technology available online. As a tool, the digital realm has a lot
of possibilities that will help in the learning process of student and their ability to access needed information in their research activity. Digital
technology is changing so fast and options are overwhelming. Digital citizens must be able to learn and properly select appropriate applications for
continuous learning process.
5. Digital Etiquette. A simple collection of rules pertaining to actions that must be followed to ensure the Internet is better for all users, also known
as digital netiquette, is a basic set of rules pertaining to behavior that must be followed to ensure the Internet is better for all users. Essentially, it
refers to "the usage of proper etiquette in online contact channels such as e-mail, forums, blogs, and social networking sites."
6. Digital Law. It is concerned with the rules and ethics of society as a whole. Various countries have enacted legislation governing how digital
people can conduct themselves. Criminal acts are detected, and effective discipline is meted out
 to those who commit crimes. To maintain legal procedure and to prevent potential illegal acts on the internet, all digital users must be aware of
these rules. In the Philippines, several laws have been enacted in this regard. The Cybercrime Prevention Act of 2012, formally known as
Republic Act No. 10175, is a Philippine bill that was passed on September 12, 2012.
7. Digital rights and responsibilities. In the digital age, it is the right to privacy and free speech. However, policing and enforcing these protections
remains a problem. As a result, digital people must recognize the obligations that come with these rights, as well as how to value others' rights and
use technology appropriately.
8. Digital Health and Wellness. In a technological environment, it corresponds to physical and psychosocial well-being. Given the and extent at
which students use technology, especially in their personal lives, health and wellbeing are areas that must be tackled in order to grow well-rounded
future people.
9. Digital Security. Digital protection takes the requisite steps to ensure the highest level of safety and security. This must be discussed in terms of
both student learning and the protection of teachers, staff, facilities, and the institution. While there are various technological solutions for
achieving successful digital defense, the need for leadership to direct technical applications across policy is paramount.
The Data Protection Act of 2012, for example, is robust and stringent privacy law aimed at “protecting the basic human right to privacy and
contact while maintaining the free flow of information to foster creativity and growth.” (Republic Act No. 10173, Chapter 1, Section 2) This expansive
privacy legislation has created a National Privacy Commission, which enforces and regulates the law and has rulemaking authority. The final
implementing rules and regulations went into effect on September 9, 2016, applying clarity to the Privacy Act.

Learning Task 1:
Choose just one of the topics mentioned below and develop an online (social media/website) advocacy campaign around it.

1. Antidrug Campaign
2. Youth election volunteer mobilization
3. Animal welfare and rights
4. Environmental conservation and action
5. Contemporary ICT issues such as cyber bullying, Internet addiction.
6. Promote of wellness in the home
7. Street food and safety and cleanliness drive
8. Savings and financial literacy drive and advocates.

*Please click the link for the adopted Grading Rubric: http://bit.ly/etechQ4W2R1

Learning Task 2: Formative Assessment Time Frame: 30 minutes)

INSTRUCTIONS: Read everything comprehensively; Choose the letter of your best answer; On your answer sheet, write the letter of your answer.

1. It is any exchange of data that transmits the data in a digital form.

(a) Digital Access (b) Digital Communication (c) Digital Commerce (d.) Digital Literacy
2. It is the buying and selling of goods and services using digital channels such as Internet, mobile networks, and commerce infrastructure.
(a) Digital access (b) Digital Communication (c) Digital Commerce (d.) Digital Literacy
3. Deals with the learning and then sharing of teaching about the technology available online.
(a) Digital access (b) Digital Communication (c) Digital Commerce (d) Digital Literacy
4. Also known as digital netiquette, is a basic set of rules pertaining to behavior that needs to be followed to ensure the Internet is better for all
users.
(a) Digital Law. (b) Digital Etiquette (c) Digital Access (d) Digital Literacy
5. Digital Law. Deals with the laws and ethics in society. Example of this is Cybercrime Prevention Act of 2012.
(a) Digital Law (b) Digital Etiquette (c) Digital Access (d) Digital Literacy
6. It is a process of supporting and enabling people to express their understandings and concern.
(a) Digital Access (b) Digital Literacy (c) Advocacy (d) ICT Platform
7. It provides the necessary precautions to best guarantee safety and security.
(a) Digital Law. (b) Digital Etiquette (c) Digital security (d) Digital Literacy
8. It can be an environment to inspire, encourage, connect, share stories, get opinion, and exercise the freedom to say what people want.
(a) Television (b) social media (c) Digital Community (d) Digital Citizenship
9. It refers to the ability to engage positively, critically, and competently in the digital environment.
(a) Television (b) social media (c) Digital Community (d) Digital Citizenship
10. The following are the step of planning an advocacy campaign except .
(a) Set a goal (b) Assess your resources (c) Identify influential people. (d) Track your people
V. REFERENCES AND REFERENCES:
KEY TO CORRECTION Republic Act No. 10175
https://www.slideshare.net/FrancineEspineda/ict-a-medium-for-advocacy-and-
development-communication
KEY TO CORRECTION: Learning Task 4: BCDBACCBDD
Prepared by: Alejandro D. Tatlonghari Samson G. Checked by: ● Erlito B. Orlinga
Melitante ●Delsife D. Canta
●Rizamia E. Calipay
● Joyce E. Advincula
● Evelyn J. Sublay
●Angelo Carlo Gulanes
 LEARNER'S K
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