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    Our company will produce a new line of fruit snacks to change consumer preferences from vegetable to fruit snacks. We will offer these unique fruit snacks, which are not currently available in our national market, at moderate prices to maximize customer satisfaction and benefit. Our objectives are to provide a quality product at a reasonable price, shift consumer mindsets to fruit snacks, compete based on quality rather than price, and create jobs. Our target market is young people who enjoy eating chips as well as children and adults, focusing on school and non-school canteens, grocery stores, and terminals for gifts.

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    Our company will produce a new line of fruit snacks to change consumer preferences from vegetable to fruit snacks. We will offer these unique fruit snacks, which are not currently available in our national market, at moderate prices to maximize customer satisfaction and benefit. Our objectives are to provide a quality product at a reasonable price, shift consumer mindsets to fruit snacks, compete based on quality rather than price, and create jobs. Our target market is young people who enjoy eating chips as well as children and adults, focusing on school and non-school canteens, grocery stores, and terminals for gifts.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    1 views1 page

    Untitled Document

    Uploaded by

    Hogunn
    Our company will produce a new line of fruit snacks to change consumer preferences from vegetable to fruit snacks. We will offer these unique fruit snacks, which are not currently available in our national market, at moderate prices to maximize customer satisfaction and benefit. Our objectives are to provide a quality product at a reasonable price, shift consumer mindsets to fruit snacks, compete based on quality rather than price, and create jobs. Our target market is young people who enjoy eating chips as well as children and adults, focusing on school and non-school canteens, grocery stores, and terminals for gifts.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    EXECUTIVE SUMMARY

    Our company will produce a unique and different product for the market to
    change the trend of people from vegetable snakes to fruit snakes. We will
    provide specific unique products to our targeted market customers for their
    maximum level of satisfaction. There is no firm that produces (fruit snacks)
    now in our national market. We will offer these new trended products at
    moderate prices for the customer's benefit.

    OBJECTIVES

    .To provide a quality product to consumers at a reasonable price.


    .To change the mind of people from vegetable snakes towards fruity
    snakes.
    .To compete in the market on quality behavior, not on price strategies
    . To provide jobs.

    MARKET ANALYSIS

    TARGET MARKET

    The main target people are the young ones who like to eat chips very much
    but can also refer to children and adults. Its target market is the different
    snack zone specifically on school canteens, non-school canteens like
    grocery and stores around the province, moreover on terminals for
    pasalubong purposes.

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