Holly Ward 📧 stylesquad2@gmail.com | ☎️ • 🇨🇦 🇬🇧 🇺🇸 • WhatsApp | 🔗 linkedin.
com/in/hollyljward | 📍 Able to relocate Anywhere
Multidisciplinary Master Makeup Artist & Product Ambassador with 15 years of sales experience and 19 years of expertise as a
Beautician, Marketer, Instructor, and Entrepreneur, backed by a strong performance record.
MEDICAL AESTHETICS + BEAUTY
Ivonne Sanchez beauty │ 2019−Present
Master MUA • Instructor • Medical Esthetician (Freelance & Retainer)
From but not limited to microblading, microneedling, and beauty
training.
⇒ Instructor for microblading, lash lift and tint, eyebrow
lamination, & manicure / pedicure. Managed online learning,
fielded questions and supervised / graded practical exams on
real clientele.
⇒ Medical grade administration for facials in the form of peels
and microneedling.
⇒ Applied all general aesthetics. See technical skills below for
full listing.
⇒ Initiated and led sales of ~$2500 per month on average in
new business with contracts values ranging from
$400-$2,500.
⇒ Produced marketing materials, advertising, direct social
media & email campaigns, salong peripherals, etc.
⇒ Developed sales strategies and trained new employees /
contractors. Developed strategy that identified prospects
and key stakeholders in top tier clientele, and optimized
efficiency of sales process. Led to group discount bid for
$18,000 contract.
⇒ Created digital and community management strategies for
instagram campaigns, including a significant portion of
initiating new business as well as retaining repeat clientele.
⇒ Led workshops for ongoing education of existing employees
and management.
ivonnesanchez.com
EQUESTRIAN + HORSE PERFORMANCE
ENTREPRENEURSHIP + PRODUCTION MANAGEMENT
Style Squad Inc. │ 2008−Present
Master Makeup Artist & Owner • (Freelance & Retainer)
Led, worked, and assisted enhancing editorial fashion
productions and retail customer satisfaction by improving the
usability, ease of use, and satisfaction provided in the
point-to-point sales of the customer and the product.
⇒ Specialties: Wedding, Fashion Magazines, Photography &
Video Production Makeup (High Fashion to Special Effects)
⇒ Non-destructive strip lashes. Offerings via Shopify store,
white labeling for salons, or wholesale. Ground up production
& marketing. Cruelty free & reusable without loss of quality
or performance with international high fashion publications
track record.
⇒ Full stack production manager for magazines,
photographers, and studios. Ranging from makeup, stylist,
and production schedule. Model / talent wrangling.
⇒ Creative consultation & fixer for talent (infront or behind the
lens) for both established or up-and-coming talent.
⇒ Facing Retail consultation optimization.
Projects include—but are not limited to— Paul Buceta • Ivone
Sanchez Beauty • Robert McNeil • Shoppers Drug Mart •
IMIRAGEmagazine • The Ciin • AGAR!MO • etc.
HW Fitness & Meal Prep │ 2014−Present
Fitness Competitor Coach , Personal Trainer, & Nutritionist
Holly Ward Fitness Inc. is an end-to-end solution for people and
athletes alike to attain their seemingly impossible fitness
journeys. Whether that path was general weight loss, to the IFBB
/ OPA / SAF stage, or overcoming fitness handicaps like
auto-immune deficiencies.
⇒ Specialties: Nutrition for clients with autoimmune
deficiencies & defects, OPA womens fitness (bikini &
physique),
⇒ Led nutrition workshops at community centers, health and
fitness seminars, gyms, and individuals.
⇒ Door-to-door meal preparation for highest level fitness
competitors & athletes, to weight loss / elderly.
⇒ One-on-one and workshop personal training as well on-site
expert trainer for various Anytime Fitness locations in
Ottawa & Montreal.
SALES + SALES REPRESENTATIVE
 Equestrian Freelance │ 1999−Present
Equestrian Coach, Horse Trainer, & Equine Sales
Fully accountable for demonstrating a high degree of technical
application for horse training and performance. Established
reputation for accountability and reliability with over 50+
champions trained / brought to show.
⇒ Monitored and evaluated overall performance of equine
training to ensure highest levels of productivity, efficiency,
and quality.
⇒ Managed all-aspects of a horses health, preparation /
groomed for sales. Trained and gentled new horses and
provided lessons.
⇒ Purchased and leveled existing show horses for sale via high
level shows, rehabilitation, and training.
⇒ Instructed established equine trainers to improve horse
performance, behaviour, and nutrition / health for all breeds.
⇒ Extensive riding and training techniques for riders, stable
managers, owners, and stakeholders.
⇒ Instructor from new to seasoned riders. Courses, 3-4 day
clinics, and lessons taught individually or in small cohorts.
Riding techniques, safety, and care / grooming / horse
husbandry.
⇒ Horse rehabilitation & mood temperament training /
application.
⇒ Accurate health and record keeping of 100+ horses,
administration, and sale logs.
Notable services includes—but are not limited to—dressage • jumpers
• hunters • equitation • course design • etc.
Numech Equestrian │ 2012−2014
Stable Manager & Internal Solutions Lead
Numech Equestrian Centre is a boarding and horse show facility.
The facility features 6 sand show rings, and a large boarding
barn, including 30 large stalls and an 80 by 200 foot indoor riding
arena.
⇒ Show preparation and show day event coordinator.
⇒ Barn manager & livestock care coordinator. Everyday barn
operations, grooming schedules, and horse training.
⇒ Horse training & gentler. Duties ranged from olympic horse
training & management. Routine enforcement & olympic
practice.
⇒ Staff supervisor, onboarding, task prioritization, and
scheduling.
⇒ Health and Safety enforcement. Includes stable and ring
audits, maintenance coordinator, and equine inspection.
⇒ Budgeting and resource management. Hired seasonal /
temporary staff, animal feeding, nutrition reinforcement, and
invoice / purchase orders.
⇒ Maintained livestock database and tracked livestock sales.
⇒ Ensured streamlined cleanliness of bard facilities, animals,
and staff.
Notable clients include—but are not limited to— Olympian Ian miller •
Olympian Jill Henselwood • etc.
Technical Skills: Sales • Aesthetics • Master Makeup Artistry, • CANFIT • Salesforce CRM • Holistic Science • Nutrition • Medical Grade Peels •
Microneedling • Oxygen Facials • Permanent Makeup • Severe Skincare Restoration • Permanent Nano Brows • HubSpot • Nano Strokes • Powder Brows •
Nano Shading • Therapeutic & Medical Body Treatments • Manicure • Pedicure • Medical • General Beauty Aesthetics • Adobe Photoshop & Lightroom,s •
Editorial Photography •Ear Candling • Microsoft Office • Mac OSX and MS Windows • Equestrian Dressage & Jumping • Horse Gentling
Wiktor Realty Corporation │ 2008−2009
Internal Solutions Lead
Boutique Realty Company specializing in the Listing and sale of
residential & commercial l property.
⇒ Supported the growth and personal development of the
realty team.
⇒ Hired and scaled the team to meet ever-changing needs of
the office.
⇒ Coordinated the day-to-day operations of the office and
staff brokers. Strategize and make decisions on an office-wide
level regarding team development, office & productivity
optimization, as well as anything to improve office &
customer engagement.
⇒ Facilitated both in-house and remote team schedule
management, on-boarding, as well as cold calling and lead
development.
Account Manager │ 2005−2008
Legends Estates Winery • Majestic Wine Cellars Inc. •
Eurovintage Wines & Spirits
Managed brand distribution, retail accounts for various
distributors like LCBO and independent distributors.
⇒ Managed brand business and relationships with Canada’s
largest retailers (i.e. LCBO, etc.) throughout Ontario.
Maintained and developed these relationships to improve
sales 10% consistently each quarter.
⇒ Focused on building high value leads qualifying pipelines
with brand cooperation, events, and nightlife operators.
⇒ Performance based territory expansion. Ottawa-Kingston
and expansion through Toronto and all of South Eastern
Ontario.
⇒ Actively used metrics to monitor performance and
understand results. Strategized reclaiming lost opportunities
or floundering territories.
⇒ Trained and on-boarded new account manager as well as
winnowed down current strategies to improve account
manger impact / revue growth / maintenance.
⇒ Collaborated closely with other team members across four
provinces and set of cross-functional business unit
colleagues to drive results.
Full client offerings at legendsestates.com, eurovintage.com,
majesticwine.ca
EDUCATION
Millenia School of Medical Aesthetics – Diploma, Honors, Minor
Holistic Care
Carine Wilson Prep School – Diploma, Honors
Olympic Qualified Equestrian (remaining Amateur Status) , Dressage
(previously Jumping) | Top of Graduating Class in Medical Aesthetics
| Certified Personal Trainer | Ontario Certified Health, Nutrition,
Personal Coaching |
Fluent in English – Reading, Writing, Speaking