CREATE YOUR BUSINESS BLOG

As we saw in one of the activities in unit 3, the company did not make the desired
profits, so it needs a marketing strategy to communicate with customers.

What do you think would be a good option for this? What would you do to
communicate with your customers?

Could you tell me some advantages of having a blog?

The students will create their business blog using detailed information in the
following areas of creating a business:

USE GOOGLE SITES TO CREATE A BLOG https://sites.google.com/new?hl=ES

1. General company description: “About us section”

➢ Describe your business: incorporate a bit of history: how the idea
was born, how long it has existed, what motivated its creation, and the
most important events that have taken place during its development
and evolution.
➢ Give information about yourself (your team)
➢ Where can we find your business?

2. Company Products and Services

➢ Pictures
➢ Different services and description of those services

3. Advertising tools (business card and flyer) you can create them on Piktochart
➢ Your brand logo
➢ Flyers for social media

4. Business Philosophy and Mission Statement

➢ Your promise

5. Competitors
➢ Why is your brand unique?

6. Organizational Costs and Financing

➢ Your budget (presupuesto)
➢ Cash flow statement sheet (hoja del estado de tesorería)
* Entregar el trabajo escrito (ver documento aparte)