Professional Documents
Culture Documents
Chapter 3
Chapter 3
TABLE 1
18-35 49 33
35-45 47 31
45-55 42 28
Above 55 12 8
Interpretation:
From the above table it is inferred that out of 150 respondents 33% of the
respondents belong to the age group of 18-35years, 42 % of the respondents are
between the age group of 35-45years, 28 % of the respondents are between the
age group of 45-55years and reaming 8 % of the respondents are age group of
above 55years.
10
CHART 1
35 33
31
30 28
percentage of respondents
25
20
15
10 8
0
18-35 35-45 45-55 Above 55
Age in year
11
TABLE 2
Rural 39 26
Urban 50 33
Town 61 41
Total 150 100
Interpretation:
From the above table it is inferred that out of 150 respondents 26% of the
respondents are living in rural area, 33% of the respondents are living in urban
area and remaining 41% of the respondents are living in town area.
CHART 2
12
AREA
35 33
31
30 28
25
percentage of respondents
20
15
10 8
0
18-35 35-45 45-55 Above 55
Age in year
13
TABLE 3
Male 88 59
Female 62 41
Interpretation:
From the above table it is inferred that out of 150 respondents 59% of the
respondents are male and remaining 41% of the respondents are female.
14
CHART 3
GENDER
15
70
60 59
50
percentage of respondents
41
40
30
20
10
0
Male Female
Gender
TABLE 4
Interpretation:
From the above table it is inferred that out of 150 respondents 28% of the
respondents are government employees, 31% of the respondents are private
employees, 9% of the respondents are business men, 25% of the respondents are
students and remaining 7% of the respondents are doing other occupation.
16
Occupation No of respondents Percentage
Government employees 41 28
Private employees 46 31
Business man 14 9
Students 38 25
others 11 7
Total 150 100
CHART 4
OCCUPATION
35
31
30 28
25
25
20
Percentage of respondents
15
10 9
7
5
0
rs
s
an
es
nt
es
he
ye
sm
de
ye
ot
plo
plo
Stu
es
em
sin
em
Bu
te
nt
iva
me
Pr
rn
ve
Go
occpation
17
TABLE 5
TYPE OF FAMILY
Nuclear family 92 61
Joint family 58 39
Interpretation:
From the above table it is inferred that out of 150 respondents 61% of the
respondents below to Nuclear family category and remaining 58% of the
respondents below to Joint family category.
18
CHART 5
TYPE OF FAMILY
70
61
60
50
Percentage of respondents
40 39
30
20
10
0
Nuclear family Joint family
Type of family
19
TABLE 6
FAMILY INCOME
Below 5000-10000 45 30
10001-20000 54 36
Above 20000 51 34
Interpretation:
From the above table it is inferred that out of 150 respondents 30% of the
respondents are getting family income of below RS.5000-10000, 36% of the
respondents are getting family income of RS.10001- 20000 and remaining 34%
of the respondents are getting family income of above RS.20000.
CHART 6
20
FAMILY INCOME
37
36
36
35
34
34
Percentage of respondents
33
32
31
30
30
29
28
27
Below 5000-10000 10001-20000 Above 20000
Family income
21
TABLE 7
aware 71 47
Interpretation:
From the above table it is inferred that out of 150 respondents 53% of the
respondents are fully aware of Honda activa and remaining 47% of the
respondents are just aware of Honda activa.
22
TABLE 7
54
53
53
52
51
Percentage of respondents
50
49
48
47
47
46
45
44
Fully aware aware
Awareness
23
TABLE 8
Passion pro 52 35
Honda pleasure 25 17
Others(specify) 33 21
Interpretation:
From the above table it is inferred that out of 150 respondents 27% of the
respondents are using Splendor plus, 35% of the respondents are using Passion
pro, 17% of the respondents are using Honda Pleasure and remaining 21% of
the respondents are using other company vehicles.
24
CHART 8
40
35
35
30
27
Percentage of respondents
25
21
20
17
15
10
0
Splendor plus Passion pro Honda pleasure Others(specify)
Model used
25
TABLE 9
Interpretation:
From the above table it is inferred that out of 150 respondents 21% of the
respondents prefer Honda vehicle for mileage, 46% of the respondents prefer to
model and remaining 33% of the respondents prefer because that like body
shape.
26
CHART 9
40
35
35
30
27
Percentage of respondents
25
21
20
17
15
10
0
Splendor plus Passion pro Honda pleasure Others(specify)
Model used
27
TABLE 10
Below 1 year 28 19
1-2 years 86 57
Morethen 2 years 36 24
Interpretation:
From the above table it is inferred that out of 150 respondents 19% of the
respondents are using than vehicle of below 1 year, 57% of the respondents
are using before 1-2 years and remaining 24% of the respondents are using for
more then 2 years.
28
CHART 10
60 57
50
Percentage o of respondents
40
30
24
20 19
10
0
Below 1 year 1-2 years After 2 years
usage period of vehicle
29
TABLE 11
Interpretation:
From the above table it is inferred that out of 150 respondents 28% of the
respondents are knowing the vehicle through advertisement, 41% of the
respondents know the vehicle by banners, 10% of the respondents know the
vehicle by demonstration, 18% of the respondents know the vehicle through
representative and remaining 3% of the respondents know the vehicle through
others.
30
TABLE 11
45
41
40
35
Percentage of respondents
30 28
25
20 18
15
10
10
5 3
0
Advertisement Banners Demonstration Representative others
Awarencess about the vehicle
31
TABLE 12
PURPOSE OF VEHICLE
Personal use 44 30
Business 59 39
both 47 31
Interpretation:
From the above table it is inferred that out of 150 respondents 30% of the
respondents the vehicle for use personal, 39% of the respondents use for
business purpose and remaining 31% of the respondents use for both.
Most of the respondents use the vehicle for business purpose (39%)
32
CHART 12
PURPOSE OF VEHICLE
45
40 39
35
30 31
percentage of respondents
30
25
20
15
10
0
Personal use Business both
purpose of vehicle
33
TABLE 13
Interpretation:
From the above table it is inferred that out of 150 respondents 69% of the
respondents are satisfied with the mileage, 31% of the respondents are not
satisfied with the mileage.
CHART 13
34
SATISFIED WITH THE MILEAGE
80
69
70
60
Percentage of respondents
50
40
31
30
20
10
0
Yes No
satisfied with mileage
35
TABLE 14
MODE OF PURCHASE
Interpretation:
From the above table it is inferred that out of 150 respondents 27% of the
respondents purchased by rendering cash, 28% of the respondents purchased
through loan, 39% of the respondents got the vehicle as present and remaining
6% of the respondents got through other purchase modes
36
CHART 14
MODE OF PURCHASE
45
40 39
35
Percentage of respondents
30 28
27
25
20
15
10
6
5
0
Cash Loan Present Others
Mode of purchase
37
TABLE 15
VEHICLE
New one 89 59
Second hand 61 41
Interpretation:
From the above table it is inferred that out of 150 respondents 59% of the
respondents are having new vehicle and remaining 41% of the respondents are
having second hand vehicle.
CHART 15
38
VEHICLE
70
60 59
50
Percentage of respondents
41
40
30
20
10
0
New one Second hand
Particular about vehicle
39
TABLE 16
OPINION ABOUT MAINTENANCE COST
Interpretation:
From the above table it is inferred that out of 150 respondents 29% of the
respondents say that maintenance cost isless, 42% of the respondents say as
high maintenance cost, 22% of the respondents feel it is very less maintenance
cost and remaining 6% of the respondents feel very high maintenance cost is
incurred.
40
CHART 16
OPINION ABOUT MAINTENANCE COST
45
42
40
35
Percentage of respondents
30 29
25
22
20
15
10
6
5
0
Less High Very less Very high
maintenance cost
41
TABLE 17
GEAR OPERATIONS
Gear Operations No of respondents Percentage
Easy 42 28
Complicated 61 40
Satisfied 22 15
Interpretation:
From the above table it is inferred that out of 150 respondents 28% of the
respondents feel that gear operations are easy, 40% of the respondents feel that
complicated gear operations, 17% of the respondents say that they need some
practice for gear operation and remaining 15% of the respondents feel satified
maintenance cost.
42
CHART 17
GEAR OPERATIONS
45
40
40
35
Percentage of respondents
30 28
25
20
17
15
15
10
0
Easy Complicated Need some practice Satisfied
gear opertion
43
TABLE 18
Interpretation:
From the above table it is inferred that out of 150 respondents 18% of the
respondents feel that cost is high , 44% of the respondents are moderate cost of
Honda activa vehicle, 38% of the respondents say that the cost is low.
Maximum respondents (44%)feel that the cost of the Honda active vehicle is
moderate
44
45
CHART 18
50
45 44
40 38
35
Percentage of respondents
30
25
20 18
15
10
5
0
High Moderate Low
cost of honda activa vehicle
46
TABLE 19
Interpretation:
From the above table it is inferred that out of 150 respondents 21% of the
respondents prefer MRF Tyre, 21% of the respondents prefer CEAT Tyre,
34% of the respondents prefer JK Tyre, 20% of the respondents prefer Apollo
Tyre, 6% of the respondents brand Tyre others.
47
CHART 19
40
35 34
30
Percentage of respondents
25
21 21 20
20
15
10
5 4
0
MRF CEAT JK APPOLO Others
Tyre brands
48
TABLE 20
Interpretation:
From the above table it is inferred that out of 150 respondents 19% of the
respondents say it is excellent with long ride, 53% of the respondents say it is
good with long ride and remaining 28% of the respondents feel that poor for
long ride.
Most of the respondents opinion about Honda Activa riding is good for long
ride (53%).
49
CHART 20
60
53
50
Percentage of respondents
40
30 28
20 19
10
0
Excellent Good Poor
opinion the long riding
50
TABLE 21
Yes 60 40
No 90 60
Interpretation:
From the above table it is inferred that out of 150 respondents 40% of the
respondents change the bike in future and remaining 60% of the respondents a
do not change in the bike future.
51
CHART 21
70
60
60
50
Percentage of respondents
40
40
30
20
10
0
Yes No
change in the bike in future
52
TABLE 22
No 111 74
Interpretation:
From the above table it is inferred that out of 150 respondents 26% of the
respondents compare Honda Activa with other vehicles and remaining 74% of
the respondents do not compare Honda Activa with other vehicles.
Most of the respondents do not compare Honda Activa other vehicles (74%).
53
CHART 22
80
74
70
60
Percentage of respondents
50
40
30 26
20
10
0
Yes No
compare honda activa with other vehicle
54
TABLE 23
Interpretation:
From the above table it is inferred that out of 150 respondents 51% of the
respondents purchased than vehicles during discount period and remaining 49%
of the respondents purchased the vehicle during normal period.
Discount period 77 51
Normal period 73 49
CHART 23
55
PURCHASED IN VEHICLE
51.5
51
51
50.5
Percentage of respondents
50
49.5
49
49
48.5
48
Discount period Normal period
purchase period vehicle
56
TABLE 24.1
Interpretation:
From the above table it is inferred that out of 150 respondents 61% of the respondents
are highly satisfied with colour, 39% of the respondents are satisfied with the colour No
respondent in dissatisfied with colour of the vehicle.
57
CHART 24.1
70
61
60
50
Percentag of respondents
40 39
30
20
10
0 0 0
0
Highly satisfied Satisfied Neutral Dissatisfied Highly dissatisfied
satisfaction level of colour
58
TABLE 24.2
Interpretation:
From the above table it is inferred that out of 150 respondents 55% of the
respondents are highly satisfied with model, 38% of the respondents are
satisfied with the model, 7% of the respondents are neutral with the model, No
respondent is dissatisfied with the model.
59
CHART 24.2
60
55
50
Percentage of respondents
40 38
30
20
10 7
0 0
0
Highly satisfied Satisfied Neutral Dissatisfied Highly dissatisfied
satisfaction level of model
60
TABLE 24.3
Interpretation:
From the above table it is inferred that out of 150 respondents 18% of the
respondents are highly satisfied with engine power, 78% of the respondents are
satisfied with the engine power, 4% of the respondents are neutral with the
engine power, No respondents is dissatisfied with engine power
61
CHART 24.3
90
80 78
70
Percentage of respondents
60
50
40
30
20 18
10 4
0 0
0
Highly satisfied Satisfied Neutral Dissatisfied Highly dissatisfied
62
TABLE 24.4
Speed No of respondents Percentage
Highly satisfied 35 23
Satisfied 76 51
Neutral 26 17
Dissatisfied 12 8
Highly dissatisfied 1 1
Total 150 100
SATISFACTION LEVEL OF SPEED
Interpretation:
From the above table it is inferred that out of 150 respondents 23% of the
respondents are highly satisfied with speed, 51% of the respondents are satisfied
with the speed, 17% of the respondents are neutral with the speed, 8% of the
respondents are dissatisfied with speed and remaining 1% of the respondents are
highly dissatisfied with the speed.
63
TABLE 24.4
60
51
50
Percentage of respondents
40
30
23
20 17
10 8
1
0
Highly satisfied Satisfied Neutral Dissatisfied Highly dissatisfied
satisfaction level of speed
64
TABLE 24.5
Interpretation:
From the above table it is inferred that out of 150 respondents 21% of the
respondents are highly satisfied with guarantee, 60% of the respondents are
satisfied with the guarantee, 13% of the respondents are neutral with the
guarantee, 3% of the respondents are dissatisfied with guarantee and remaining
3% of the respondents are highly dissatisfied with the guarantee.
65
CHART 24.5
70
60
60
50
Percentage of respondents
40
30
21
20
13
10
3 3
0
Highly satisfied Satisfied Neutral Dissatisfied Highly dissatisfied
satisfaction level guarantee
66
TABLE 24.6
Interpretation:
From the above table it is inferred that out of 150 respondents 14% of the
respondents are highly satisfied with the mileage, 53% of the respondents are
satisfied with the mileage, 30% of the respondents are neutral with the mileage,
3% of the respondents are dissatisfied with the mileage.
67
CHART 24.6
60
53
50
40
Percentage of respondents
30
30
20
14
10
3
0
0
Highly satisfied Satisfied Neutral Dissatisfied Highly dissatisfied
satisfaction level mileage
68
TABLE 24.7
Interpretation:
From the above table it is inferred that out of 150 respondents 17% of the
respondents are highly satisfied with the cost of maintenance, 61% of the
respondents are satisfied with the cost of maintenance, 19% of the respondents
are neutral with the cost of maintenance, 3% of the respondents are dissatisfied
with the cost of maintenance.
69
CHART 24.7
70
61
60
Percentage of respondents
50
40
30
17 19
20
10
3
0
0
Highly satisfied Satisfied Neutral Dissatisfied Highly dissatisfied
satisfaction level of cost of maintenance
70
TABLE 24.8
Interpretation:
From the above table it is inferred that out of 150 respondents 10% of the
respondents are highly satisfied with the service, 60% of the respondents are
satisfied with the service, 27% of the respondents are neutral with the service,
3% of the respondents are dissatisfied with the service.
71
CHART 24.8
70
60
60
Percentang of respondents
50
40
30 27
20
10
10
3
0
0
Highly satisfied Satisfied Neutral Dissatisfied Highly dissatisfied
satisfaction level of service
72
TABLE 24.9
Interpretation:
From the above table it is inferred that out of 150 respondents 26% of the
respondents are highly satisfied with the look, 64% of the respondents are
satisfied with the look, 8% of the respondents are neutral with the look, 2% of
the respondents are dissatisfied with the look.
73
CHART 24.9
70
64
60
Percentage of respondents
50
40
30 26
20
10 8
2 0
0
Highly satisfied Satisfied Neutral Dissatisfied Highly dissatisfied
satisfaction level of look
74
TABLE 24.10
Interpretation:
From the above table it is inferred that out of 150 respondents 37% of the
respondents are highly satisfied with the style, 50% of the respondents are
satisfied with the style, 10% of the respondents are neutral with the style, 3% of
the respondents are dissatisfied with the style.
75
CHART 24.10
60
50
50
Percentage of respondents
40 37
30
20
10
10
3
0
0
Highly satisfied Satisfied Neutral Dissatisfied Highly dissatisfied
satisfaction level of style
76
TABLE 24.11
Interpretation:
From the above table it is inferred that out of 150 respondents 29% of the
respondents are highly satisfied with the insurance coverage, 52% of the
respondents are satisfied with the insurance coverage, 13% of the respondents
are neutral with the insurance coverage, 4% of the respondents are dissatisfied
with the insurance coverage and remaining 2% of the respondents are highly
dissatisfied with the insurance coverage.
77
CHART 24.11
60
52
50
Percentage of respondents
40
30 29
20
13
10
4
2
0
Highly satisfied Satisfied Neutral Dissatisfied Highly dissatisfied
satisfaction level of insurance coverage
78
TABLE 24.12
Interpretation:
From the above table it is inferred that out of 150 respondents 28% of the
respondents are highly satisfied with the availability of spare, 47% of the
respondents are satisfied with the availability of spare, 22% of the respondents
are neutral with the availability of spare, 1% of the respondents are dissatisfied
with the availability of share and remaining 2% of the respondents are highly
dissatisfied with the availability of spare.
79
CHART 24.12
50 47
45
40
35
Percentage of respondents
30 28
25 22
20
15
10
5 2
1
0
Highly satisfied Satisfied Neutral Dissatisfied Highly dissatisfied
satisfaction level of availability of spare
80
TABLE 24.13
Interpretation:
From the above table it is inferred that out of 150 respondents 29% of the
respondents are highly satisfied with the pulling power, 42% of the respondents
are satisfied with the pulling power, 29% of the respondents are neutral with the
pulling power, No respondent is dissatisfied with the pulling power.
Majority of the respondents are satisfied with the pulling power (42%).
81
CHART 24.13
45
42
40
35
Percentage of respondents
30 29 29
25
20
15
10
5
0 0
0
Highly satisfied Satisfied Neutral Dissatisfied Highly dissatisfied
satisfaction level of pulling power
82
TABLE 24.14
Interpretation:
From the above table it is inferred that out of 150 respondents 26% of the
respondents are highly satisfied with the smooth handling, 59% of the
respondents are satisfied with the smooth handling, 15% of the respondents are
neutral with the smooth handling, No respondent is dissatisfied with the smooth
handling.
Most of the respondents are satisfied with the smooth handling (59%).
83
CHART 24.14
70
60 59
50
Percentage of respondents
40
30 26
20
15
10
0 0
0
Highly satisfied Satisfied Neutral Dissatisfied Highly dissatisfied
satisfaction level of smooth handing
84
TABLE 24.15
Interpretation:
From the above table it is inferred that out of 150 respondents 24% of the respondents
are highly satisfied with the seat comfortability, 49% of the respondents are satisfied with the
seat comfortability, 24% of the respondents are neutral with the seat comfortability, 2% of the
respondents are dissatisfied with the seat comfortability and remaining 1% of the respondents
are highly dissatisfied with the seat comfortability.
Maximum of the respondents are satisfied with the seat comfortability (49%).
85
CHART 24.15
60
50 49
Percentage of respondents
40
30
24 24
20
10
2 1
0
Highly satisfied Satisfied Neutral Dissatisfied Highly dissatisfied
satisfaction level of seat comfortability
86
TABLE 24.16
Interpretation:
From the above table it is inferred that out of 150 respondents 25% of the respondents
are highly satisfied with the shape, 43% of the respondents are satisfied with the shape, 25%
of the respondents are neutral with the shape, 5% of the respondents are dissatisfied with the
shape and remaining 2% of the respondents are highly dissatisfied with the shape of the
vehicle.
Majority of the respondents are satisfied with the shape of the vehicle(43%).
87
CHART 24.16
50
45 43
40
35
Percentage of respondents
30
25 25
25
20
15
10
5
5 2
0
Highly satisfied Satisfied Neutral Dissatisfied Highly dissatisfied
satisfaction level of shape
88
TABLE 24.17
Interpretation:
From the above table it is inferred that out of 150 respondents 19% of the respondents
are highly satisfied with the safety, 52% of the respondents are satisfied with the safety, 23%
of the respondents are neutral with the safety, 4% of the respondents are dissatisfied with the
safety and remaining 2% of the respondents are highly dissatisfied with the safety.
89
CHART 24.17
60
52
50
Percentage of respondents
40
30
23
20 19
10
4
2
0
Highly satisfied Satisfied Neutral Dissatisfied Highly dissatisfied
satisfaction level of safety
90
TABLE 24.18
Interpretation:
From the above table it is inferred that out of 150 respondents 23% of the respondents
are highly satisfied with the Resale value, 49% of the respondents are satisfied with the resale
value, 24% of the respondents are neutral with the resale value, 4% of the respondents are
dissatisfied with the resale value respondent is highly dissatisfied with the resale value.
Majority of the respondents are satisfied with the resale value (49%).
91
CHART 24.18
60
50 49
Percentag of respondents
40
30
23 24
20
10
4
0
0
Highly satisfied Satisfied Neutral Dissatisfied Highly dissatisfied
satisfaction level of resale value
92