LECTURE 1 NOTES:

MODULE 1: WHAT IS COPYWRITING ABOUT AND WHAT IT

TAKES TO BE A COPYWRITER

WHAT IS COPYWRITING?
● Examples. Definition. Show something similar.
(This is your bible for writing website copy)
Website copy (MULTIPLE CALL TO ACTIONS)
https://www.michaleisikowitz.com/
Sales pages (SHORT/NOT SUPER SALESLY/PRETTY)
https://copyposse.com/launchfiles/
https://www.amyporterfield.com/lbssp7nb/
Sales letter (EMOTIONAL/IN-DEPTH/LONG-FORM)
https://docs.google.com/document/d/
1057FaVzq3fhpuzt6Wiwm_1JA8_2hKUVA/edit?
usp=sharing&ouid=102888303269997146580&rtpof=true&sd=tru
e

Facebook ads

Scripts
https://diabetesfreedom.org/
Instagram ads/linkedin ads/google ads

Email

Funnels

Landing page (GET MY EMAIL/MAKE ME BOOK A CALL/MAKE

ME BOOK AN APPOINTMENT)
https://www.10xmarketingprogram.com/webinar-registration-2-
01658258061982?
fbclid=IwAR0DAweR5VcbSj7uNvydgxfPtb3N0EHj6-
O5fae7u4d7vCrjx1sltYRQPmQ

Product descriptions
 1. How much money a copywriter charges and earns?

LOCAL CLIENTS:
● Website copy: $20-$30 per page
● Facebook post: $5-$7
● Facebook ad: $10-$15
● Sales page (5K words): $70-$120
● Email: $10-$15
● Landing page: $50-$70

AGENCIES:
PAKISTAN BASED
● Full-time job 9-5: 80k-150k/month
● Part-time job (4-5 hours per day): 40-50k/month

FOREIGN
● Full-time job 9-5: $1000-$1500/month
● Part-time job (4-5 hours per day): $750-$1000/month

FIVERR/UPWORK/JOB BOARDS:

● Website copy: $50-$100 per page

● Facebook post: $15-$25 per post
● Facebook ad: $30-$50
● Sales page (5K words): $300-$500
● Email: $50-$70
● Landing page: $100-$200
 7-8 FIGURE BUSINESSES

GOAL 1:
Once you find someone like this… get them on a retainer
$3-$5k/month

TRIAL MONTH: $2K

GOAL 2:

● Website copy: $500-$1000 per page

● Facebook post: $100-$150 per post
● Facebook ad: $200-$300
● Sales page (5K words): $2000-$3000
● Email: $100-$150
● Landing page: $300-$500

2. Going colloquial (this is important if you’re not a native)

● Most important thing if you want to be a copywriter
● How to get better?
● Joe rogan and tim ferris’ podcast
● Watch simpsons and family guy
● Watch mad men
● Show examples
Direct response copywriting
Extensive. Aggressive. Emotion based.
Conversion copywriting
Toned-Down, less aggressive, pretty pics and design, long-term
Brand copywriting
Generic, wide audience, perceived value, subconscious
COLLOQUIAL:
https://www.fiverr.com/syedjeffery/write-high-quality-content-that-
drive-sales-and-traffic?
context_referrer=user_page&ref_ctx_id=680f66d057127ecc41375
6689aa5f6be&pckg_id=1&pos=1&imp_id=7aabf113-2e25-499b-
b2e7-3f84de73d046
https://www.fiverr.com/syedjeffery
https://www.fiverr.com/richardwheeler/write-copy-so-powerful-
you-will-wanna-buy-your-own-stuff?
context_referrer=user_page&ref_ctx_id=b99a19e9727eae7d46e9
bddc3105cc20&pckg_id=1&pos=1&imp_id=f9733f21-1d54-4b65-
b334-f8ce4f6ccb12
https://www.fiverr.com/richardwheeler/copywrite-you-an-amazing-
email-campaign?
context_referrer=user_page&ref_ctx_id=b99a19e9727eae7d46e9
bddc3105cc20&pckg_id=1&pos=2&imp_id=fcf8a1ed-9ecb-4961-
b970-fd6829a25eab
HOW HARD IS MAKING 6-FIGURES AS A COPYWRITER?
My honest opinion?
It’s a piece of cake! I’m not exaggerating. I’m not saying this to
make you feel euphoric. Trust me on this.
If you do things right. You will get within a few months. Next year,
this time, you will be making this much IA.

HOW TO BRING THE BEST OUT OF YOURSELF

3. What questions to ask your copy clients
● 2 types of questions we need to ask.
https://docs.google.com/document/d/
10awGhdTANb4osJb9RnKJqYIAjl1dXv09IuwagkQ5LZs/edit?
usp=sharing
https://docs.google.com/document/d/
10qf5wdFzTBeKexjXx3o_JXiWN2cNZuCZ0Hv7sEzTYzo/edit?
usp=sharing
 4. Audience awareness
I sell interview prep courses for fresh graduates ( jugnu)

1. Unaware (1st year shahzad doesn’t know about job

market)
This group has no idea they have a problem. They’re unaware of a product that
could improve their lives because they’re simply not thinking about it.

2. Problem aware (2nd year shahzad, now knows there

are no jobs/competitive)
This group knows they have a problem, but doesn’t know what the solution might
be.

3. Solution aware (3rd year shahzad, now knows about

different ways to increase chances of getting hired)
These people know the result they want, but don’t know that our product is the
solution.

4. Product aware (4th year shahzad, knows the people

who are selling interview prep services)
This group is aware of what we sell, but unsure if it’s right for them.

5. Most aware (Shahzad is gigachad now)

These people already know about our brand and are convinced that our product
will solve their problem. Now they just need the incentive to take action.
YT VIDEO CONTENT/EBOOKS/VALUE
WORKSHOP
MAIN OFFER
USPELL

5. Copywriting Emotions
37 Copywriting Emotions

● Curiosity ● Benevolence ● Exhaustion

● Insecurity ● Optimism ● Boredom

● Happiness ● Complacence ● Laziness

● Sadness ● Pessimism ● Revenge

● Pride ● Anger
 ● Passion ● Patriotism ● Whimsy

● Love ● Loneliness ● Annoyance

● Surprise ● Envy ● Sympathy

● Disgust ● Shyness ● Lust

● Embarrassment ● Guilt ● Indifference

● Fear ● Vanity ● Confusion

● Wit ● Stupidity ● Confidence

ACTION DESIRE EMOTION

Let’s say you’re selling a car that has a 345-horsepower engine.
That, of course, is one of its features. Very few people will
respond to it. So you ask yourself “So what?” The answer: this car
will accelerate quickly and safely. That’s a surface benefit.
“So what?” you ask yourself AGAIN. The answer: If the car
accelerates quickly and safely, you’ll be able to get where you’re
going on time… and keep your family — and anyone else who’s
in the car — safe. That’s a deeper benefit.
“So what?” you ask yourself once more. The answer: Well, you’re
getting to places on time, and your family is safe when they travel
with you. You really are a responsible adult and a good parent.

CURIOSITY
http://dotcomsecrets.com/
Vanity
https://swiped.co/file/they-laughed-when-i-sat-down-at-the-piano-
by-john-caples/
Fear
Insecurity
Dear Mr. Ford: Quite frankly, the American Express Card is not
for everyone. And not everyone who applies for Cardmembership
is approved. However, because we believe you will benefit from
Cardmembership, I’ve enclosed a special invitation for you to
apply for the most time honored and prestigious financial
instrument available to people who travel, vacation, and entertain.
 6. Networking with fellow copywriters and making a name for
yourself
https://www.facebook.com/jdcaprani
https://www.facebook.com/shiv.pattanshetti.9

● Complete walkthrough
● JSTC/COC/COPYWRITER’S
CLUB/COPYHOUR/ALEXANDRA/ALEX’S GROUP
https://www.facebook.com/groups/copyhour
https://www.facebook.com/groups/265366937242668
https://www.facebook.com/groups/3715810965116993
https://www.facebook.com/groups/1931560346918594
https://www.facebook.com/groups/221578681360646
https://web.facebook.com/groups/1161206314395140
8. Needs!!
● Ease their pain
● Encourage their dreams
● Validates them
● Engages and grabs attention
● Make them feel needed/significant
● Make them feel they are leaving a legacy
● Offer a Scapegoat
● Calm their fears
SWIPES:
https://swiped.co/file/they-laughed-when-i-sat-down-at-the-piano-
by-john-caples/
https://dotcomsecrets.com/getdcsfree-1
https://tradytics.com/
https://diabetesfreedom.org/txt-1?hop=0
https://copyposse.com/launchfiles/
https://www.michaleisikowitz.com/
https://www.marieforleo.com/