The Feasibility Study of Snack-U

A feasibility study submitted to the

Senior High School Faculty of

Sto. Rosario Sapang Palay College, Inc.

In partial fulfillment of the requirements for the program

ACADEMIC TRACK

ACCOUNTANCY, BUSINESS, AND MANAGEMENT (ABM)

Javierto, Princesa S.

Calumpiano, Razel D.

Magallanes, Christine Kate P.

2023
 ACKNOWLEDGEMENT

We sincerely wish to express our gratitude to everyone who contributed to our research and

assisted in making our discoveries a reality. First of all, we would like to thank Heavenly

Father for providing us with the strength we needed to survive the challenges we faced

during the course of the study and for the guidance we received to energize our minds. This

acknowledgement is dedicated to Him. None of these things would be possible without him.

In particular, Sir Francis Jake Gonzaga, our former Romans grade 12 adviser, and Ms.

Christine Pantano, our Practical Research 2 lecturer. They gave us the information we needed

to complete our studies. We would like to show our thanks to our dear parents, who served as

our inspiration as well as our sources of strength and moral support. To our friends and

classmates who offered their knowledge and provided support to our group, without them, it

will be a difficult road to go. This feasibility study would not have been possible without

them.
 DEDICATION

We dedicate this study to God, who has been a source of strength, wisdom, and direction

throughout the process. To our beloved parents, who served as our role models, as well as the

ones who offered us courage and emotional support. Our teachers are the reason why

everything happens and our study is able to take place in reality because they have supplied

us with guidance on how to handle the entire study and have consistently supported us.
 ABSTRACT

While on school grounds, students are eager to discover something new, whether it's a new

dish to try or a completely other restaurant that would please them. We offers a variety of

Snacks delicacies and a great place for students to unwind during their free time. The

feasibility study details every decision the researchers took, from the name of the business to

how to interpret its logo and tagline to the location where it would be located. This is done in

order to make sure everything is well-organized before introducing it to the students and

other school personnel. The study includes details about the products that are offered, and the

individuals who run the business. There are also details about the competitors, including who

and how many are present on school property. The report goes into detail on menu prices and

explains the store's distinctive packaging. The study includes all of the store's expenses and

the equipment they utilize to further show how everything adds up. These will be supported

by the split of earnings and investments made by each participant in the business partnership,

as well as an explanation of the study's methodology. Additionally, other important

information is also provided, like the store's management and cleanliness ratings.
 TABLE OF CONTENTS

ACKNOWLEDGEMENT ………………………………………………………………..… i

DEDICATION ……………………………………………………………………………… ii

ABSTRACT …………………………………………………………………………………iii

LIST OF FIGURES ……………………………………………………………………..…viii

CHAPTER

I. THE PROBLEM AND ITS BACKGROUND

Introduction…………………………………………………………………………....1

History of the study ……………………………………………………………..........2

Background of the study ……………………………………………………………...3

Name of the Firm …………………………………………………………….............4

Interpretation of the Logo …………………………………………………………….5

Tagline ………………………………………………………………………….........6

Proposed Area …………………………………………………………………..........7

Brief Description of the Study ………………………………………………….........8

Statement of the Problem ……………………………………………………….........9

Business Objective …………………………………………………………………..10

 Vision, Mission, and Philosophy ………………………………………………........11

II. MARKETING ASPECT

Marketing Description ………………………………………………………………12

Research Method ……………………………………………………………………13

Survey Form …………………………………………………………………………14

Survey Result ………………………………………………………………………..15

Marketing Analysis ………………………………………………………………….16

Competitor’s Analysis …………………………………………………………........17

SWOT Analysis ……………………………………………………………………..18

Demand ……………………………………………………………………………...19

Supply ……………………………………………………………………………….20

General Marketing Practices

Target Market ………………………………………………………………………..21

Geographical Limits ……………………………………………………………........22

Demographical Limits …………………………………………………………........23

Pricing Strategies ……………………………………………………………………24

Terms and Conditions of Sales Strategies …………………………………………..25

Packaging Strategies …………………………………………………………….......26

Advertising and Promotion Strategies ………………………………………………27

III. MANAGEMENT ASPECT

Management Description ……………………………………………………………28

Form of Ownership ………………………………………………………………….29

Organizational Chart …………………………………………………………….......30

 Job Analysis ……………………………………………………………………........31

Company Policies ……………………………………………………………….......32

Management Policies ………………………………………………………………..33

Call on Duty …………………………………………………………………………34

IV. TECHNICAL ASPECT

Objectives ……………………………………………………………………….......35

Product and Services ………………………………………………………………...36

Schedule ……………………………………………………………………………..37

Machineries and Equipment ………………………………………………………...38

Furniture and Fixtures …………………………………………………………….....39

Accessibility of Demand and Supply

Utilities ………………………………………………………………………………40

Water Disposal ………………………………………………………………………41

Waste Disposal ………………………………………………………………………42

Store Capacity …………………………………………………………………….....43

Food Preparation and Presentation………………………..…………………………44

Floor Plan

Top View ……………………………………………………………………………45

Perspective …………………………………………………………………………..46

Location

Map ……………………………………………………………………………….....47

Proposed Area ……………………………………………………………………….48

V. FINANCIAL ASPECT
 Financial Description ………………………………………………………………..49

Capital Amount ……………………………………………………………………...50

List of Store Supplies ………………………………………………………………..51

List of Salary and Wages …………………………………………………………...52

List of Ingredients ……………………………………..…………………………….53

List of Sales ………………………………………………………………………….54

List of Miscellaneous Expenses……………….……………………………………..55

List of Expenses ……………………………………………………………………..56

VI. SOCIO-ECONOMIC ASPECT

Socio-Economic Description ………………………………………………………..57

Socio-Economic Benefits …………………………………………………………...58

LIST OF FIGURES

Interpretation of Logo ………………………………………………………………………...

Location Map …………………………………………………………………………………

Proposed Area ………………………………………………………………………………...

Competitors Analysis ………………………………………………………………………..

Organizational Chart ………………………………………………………………………...

Machineries and Equipment ………………………………………………………………...

Furniture and Fixtures ……………………………………………………………………….

Food Preparation and Presentation ………………………………………………………….

Floor Plan (Top View) ………………………………………………………………………

Floor Plan (Perspective View) ………………………………………………………………

Location Map ………………………………………………………………………………..

Proposed Area ……………………………………………………………………………….

LIST OF TABLES

Geographical Limits …………………………………………………………………………

Demographical Limits …………………………………………………………………........

Pricing Strategy ……………………………………………………………………………...

List of Store Supplies …………………………….……………………………………........

List of Salary and Wages …………..……………………………………………………….

List of Ingredients …………………………………………………………………………...

List of Sales ………………………………………………………………………………….

List of Miscellaneous Expenses ……………………………………………………………..

List of Expenses ……………………………………………………………………………..

LIST OF APPENDICES

References …………………………………………………………………………………...

Survey Form …………………………………………………………………………………

Letter for Geographical and Demographical Limits ………………………………………...

Researcher’s Curriculum Vitae …………………………………………………………….

 CHAPTER I

INTRODUCTION

Nowadays, snack is a popular food item which still gets a steady increase in the shop. Snacks

have many varieties which are different in shape, size, taste, aroma, and food compositions.

We want to establish a place where high-end products can be placed. It will also produce

special products with benefits such as vitamins for the health of our customers.

The proprietors conducted this business to help those who are looking for something that

could satisfy their cravings. Homemade Delicacies is a foodstuff business specializing in

providing food that customers crave. The proponents decided to have this food business for

the people in Sto. Rosario Sapang Palay College Inc. to have a great experience through

home-cooked remedies.

HISTORY OF THE STUDY

BACKGROUND OF THE STUDY

The feasibility analysis demonstrates the impact that the researchers may make to the

neighborhood by providing students with the anticipated experience by providing fine meals

that they can relish and enjoy while staying at the facility. While the name "Pie Gal" appears

to be pretty simple, it is intended to appear that way so that customers can quickly assess

what the store suggests. The researchers planned and conducted a meeting to come up with
the name. It is not immediately obvious from the word "pie" that we sell tuna pie instead of

other pies. After reading the restaurant's name, everyone can understand the types of dishes

that are on the menu. Customers will return to the researchers' stall for more, so they upped

their game and planned everything carefully, from the restaurant's design to the delicacies

they believed everyone would like.

NAME OF THE FIRM

"Snack-U”

The business owners came up with “Snack-U” because the products are all made of tuna. On

the other hand, the word “Gal" is used in written English to represent the word 'girl' as it is

pronounced in a particular accent. Putting those two words together means “Two Girls

selling a Tuna".
Interpretation of the Logo

The business’s signature item, Tuna Pie with Moringga, served as inspiration for the logo.

There are two females baking pies in the middle. There is a Moringga leaf at the back that

will be applied to one of our goods. Because Moringga is nutritious and delicious, we utilize

it as one of our ingredients. The reason why our tuna pies are so crisp is because of the round

form of the logo. The white background is intended to symbolize cleanliness, innocence, and

purity.

Tagline

“Tuna Pie, Tastier than ever “

Tuna Bread Pie is a happy snack pie filled with creamy and cheesy tuna filling. A shallow

dish made by lining a shallow container with pastry and filling it with a sweet or savoury

mixture.

PROPOSED AREA

The exact location of “Snack-U” can be seen on this map. The business owners based their

decision on their target market, which consists of staff members, teachers, and students. They

selected Sto. Rosario Sapang Palay College, Inc as opposed to other locations, they chose the

High School department as their company location. Burger, Plain Burger, Special Burger,

Churros, and Blue Lemonade are all available at Snack-U. It is placed in for people who
want to visit the location. Area I, Brgy Assumption, Sapang Palay, and San Jose del Monte

Bulacan City.

Brief Description of the Study

A quick food restaurant called Snack-U sells several snacks. They provide a variety of

Burgers including cheese Burger and Plain burger. These are fairly reasonable yet will

undoubtedly satisfy you. For people who enjoy burgers and churros, it is best. To prepare the

customers’ orders, they employed modern cookware. A piece of paper has a list of the orders.

To avoid a shortage, the ingredients for the patty recipes are clearly separated. Since

Christine Kate Magallanes the Manager Princesa Javierto the head chef and Razel

Calumpiano as the cashier, are both partners in the company, Burgers and Churros is a

partnership. In order to launch their business, they invest 500 pesos worth of shares. This

business not only provides delicious meals, but also best service. The staff members are

approachable and friendly. They will make sure that customers are enjoying their specialties

while listening to your recommended music. The hours of operation are 9:00 AM to 3:30

PM. The Snack-U is situated in the UST part of Sto. High School division of Rosario Sapang

Palay College, Inc..

Statement of the Problem

In order to completely gather the necessary data that is critical to a business plan and take

these aspects into consideration, the researchers concentrate on responding to various points

of view

Marketing Aspects

1. Who might be the customers

2. What alternative business strategies exist if competitors grow

3. What sets this business apart from others in its industry

Management Aspects

1. What kind of company plan do owners need to keep their operations running

smoothly?

2. What skills and experience do project and resource managers must have?

3. How many people are required as essential staff members?

Technical Aspects

1. How big of a place must it be to comfortably hold the potential number of customers?

2. What factors must be taken into account when selecting and slicing the ingredients?

3. What kind of atmosphere is the business hoping to create overall?

Financial Aspects

1. What is the exact amount of the capital in compliance to the needs of the business?
 2. How will salary be distributed to the employees?

3. What will be the researchers’ finance strategy for the needed resources of their

product?

Socio-Economic Aspects

1. How will the company help the community or society?

2. Will the environment’s economy be improved by it?

3. What benefits will this kind of business provide to other business owners?

Business Objective

This company’s goal is to fulfill the demands and desires of our clients. The owners of the

businesses desire to fully satisfy the cravings of their clients without thinking about the cost.

They want to offer clients a high-quality, reasonably priced product that will surely make

everyone happy. Having this company is also a means to encourage creativity in anyone who

wants to work in this area. The company wants to establish a spotless and expert reputation

in this industry. Our company’s objectives are to:

Marketing Aspects.

1. To know who might be the customers

2. To know what alternative business strategies exist if competitors grow

 3. To know what sets this business apart from others in its industry

Management Aspects

1. To know how the business owners have to operate smoothly and maintain business

operation.

2. To know the competencies the project and resource manager have.

3. To know how many individuals are needed as basic staff members.

4.

Technical Aspects

1. To know how wide must the space be to comfortably accommodate the possible

quantity of costumers.

2. To know what must be taken into consideration in choosing and preparing the

ingredients.

3. To know what is the desired overall ambience of the establishment.

Financial Aspects

1. To know what is the exact amount of the capital in compliance to the needs of the

business.

2. To know how will salary be distributed to the employees.

3. To know what will be the researchers’ finance strategy for the needed resources of

their product.
Socio-Economic Aspects

1. know how will the business benefit the community or the society

.2. To know how it will provide economic improvement within the environment.

3. know what will this type of business contribute to fellow business owner.

Vision, Mission, and Philosophy

Vision

Serving the best is the company’s mission statement. As customers consume the product and

enter the business, they want them to soothe their cravings. They will feel comfortable and

relaxed, which is what everyone wants, especially after a difficult or stressful day.

Mission

Snack-U’s aims to provide the greatest experience for their clients.

-They offer their workers a secure work environment and the chance to develop themselves.

-To encourage a healthy body and environment.

Philosophy

-To offer the best experience to clients by way of quality services.

-To offer a distinct flavor from the standard food options.

 CHAPTER II

MARKETING ASPECT

The business should provide snacks that fulfill customers’ appetites and soothe their hunger

in terms of the marketing aspect. The company wants to attract customers by offering high-

quality products and services. The company promises its clients a welcoming environment

with delectable goods and friendly employees. The estimated target market is also estimated

using this.

Marketing Description

The Domus Mariae Canteen is where the our business is situated. Pie Gal typically serve

dishes that would not be found in a typical canteen, capturing the customer’s taste buds. The

Pie Gal emphasizes the quality of its food and services. Customers at the hub include

visitors, faculty members, and students.

Research Method

Given that the school canteen is the only place where pupils can purchase meals, putting

anything “new” in the area would surely grab their attention. As previously stated, students

love places where they can relax and eat good food, therefore a new business that offers such

things to them will be a huge success. These kinds of places are well-liked by them, and the

menu, which is unique to them, will also catch their attention.The survey approach was
selected by the researchers because it is the most effective and efficient way to acquire the

required data. It comprises of 5 questions with options that 30 respondents will select from.

The information received will be used to better improve the company’s goals and plans.
Survey Form

SURVEY

NAME:________________________ GRADE & SECTION:___________

1. What kind of tuna pie are you eager to consume right now?

• Crispy Tuna Pie

• Chili-Tuna Pie

• Tuna Pie with Moringga

• Others.

2. When you purchased tuna pies from our shop, how many did you buy?

• 1 to 2 pieces

• 3 to 5 pieces

• 6 to 8 pieces

• 9 pieces

3. What drinks do you usually have with tuna pie?

• Kapeng Barako
• Sago’t Gulaman

• Blue lemonade

• water

4. What time of day is ideal for eating tuna pie?

• Breakfast

• Lunch

• Dinner

5. What should a company to give top priority?

• Products

• Costumers Service

• Cleanliness

• all of the above

Survey Result

The researchers conducted a survey to identify the students’ thoughts and their own

preferences when it comes to a Tuna dishes. For the question “What kind of tuna pie are you

eager to consume right now?”, 67.8%% of answers from the respondents were Crispy Tuna

Pie, while 17% choose the Chili Tuna Pie flavour. Question 2 which is “When you purchased

tuna pies from our shop, how many did you buy?” we received that 80.6% vote for 1 to 2

pieces . Third question; “ What drinks do you usually have with tuna pie?” Had the

majority of 70.1% said that their answers was Sago’t Gulaman. Majority of answers in the

question “What time of day is ideal for eating tuna pie?” 70% were Lunch. For the last

question from the survey; “What should a company to give top priority?” 89.5% of the

respondent’s feedbacks were All of the above or all the mentioned characteristics that a Pie

Gal should have.

Marketing Analysis

As the popularity of century tuna expands, the researchers decided to build an establishment,

specifically for students, who enjoy staying in a place where they can talk with their friends

while eating a delicious meal. Pie Gal provides a place for students to relax and enjoy the

taste of chicken dishes at a reasonable price. A customer’s overall satisfaction will be met in

a location that not only serves good food but also provide enough.
COMPETITORS ANALYSIS

Minor Competitor

ANGEL`S BURGER

PiesBeWithU is a new business that sells foods such as wrapped goodies, also known as

lumpia, in a variety of flavors. PiesBeWithU is a competitor because they sell easy-to-eat

foods at a reasonable price that students enjoy:

Peach Mango pie

Ube Cheese pie

Buko Pandan pie

Apple Pie

Strawberry Cheese pie

Ube Buko pie

Cheesy Tuna pie

Major Competitor
 BURGER KINGS

Given that this establishment has been in operation for a long time and provides student’s a

tastier and good food products, it is regarded as a major competitor. They provide :
: Family Bundle Meal

: Chicken Joy Family Box

: Burger Steaks with Fries

: Beverages

SWOT Analysis

SWOT analysis is a framework for identifying and analyzing an organization’s strengths,

weaknesses, opportunities and threats. These words make up the SWOT acronym. The

primary goal of SWOT analysis is to increase awareness of the factors that go into making a

business decision or establishing a business strategy.

STRENGTHS

The fact that Pie Gal lives up to its name is its greatest strength. Menus served in the store are

full of Tuna dishes that are sure to please everyone. The ambiance of the establishment also

plays a significant role in providing customer satisfaction, as it has a ‘stylistic’ feel that

students enjoy. Despite the fact that the store only sells Tuna Dishes, the food can be served

for breakfast, lunch, or whenever customers want to eat a Tuna-based snack. Pie Gal will be

able to serve it to students who crave the delicious flavor of tuna.

WEAKNESS
Given that the company only has two employees, each employee in

Can reduce the business’s efficiency It will also reduce the business’s effectiveness. Pie

Gal’s other weakness is that it only revolves around Tuna Pie; it will only offer customers

Tuna Pie dishes and cannot provide any other products. Because the business is new and

unique to everyone, it may be difficult to gain recognition. Customers may be hesitant to

purchase the product and may not trust the company at first because it is unfamiliar to them.

OPPORTUNITY

Given that the school canteen is the only place where pupils can purchase meals, putting

anything “new” in the area would surely grab their attention. As previously stated, students

love places where they can relax and eat good food, therefore a new business that offers such

things to them will be a huge success. These kinds of places are well-liked by them, and the

menu, which is unique to them, will also catch their attention.

THREATS

Pie Gal may only make a minimal profit due to factors like nearby businesses or competitors.

Pie Gal also offers additional flavors, but its rivals may lure customers away with better

deals. The biggest hazard to entering the corporate sector, other than rivals, is bankruptcy.

Bankruptcy is a state where entrepreneurs can potentially close and end the firm. Since there
is no way to predict when it may affect a business, it will influence the development and

success of every career.

DEMAND

The need for a tuna dinner is not great, but the need for a space for students to relax is. They

enjoy going to places where they may stay and chat while enjoying in meals. The researchers

decided on a school because it is a new establishment that is attractive to everyone’s eye and

will thus see an increase in demand as time goes on.

Supply

The daily supply ensure that the components and materials required for regular production

are available. Vendors are crucial. To minimize irrational costs that can be detrimental to the

company, having a reliable supplier is essential. The proprietors may thereby guarantee that

each consumer is consuming meals of a high standard. The PureGold is the primary supplier

of Pie Gal. They produce components and supplies of high quality at reasonable costs. They

do not, however, have just one provider in each, with the PureGold serving as their primary

source. In order to ensure that they will have enough supplies and ingredients, product

alternatives should be offered.

Target Market
Pie Gal’s target market is students because the place is on school grounds. This includes both

teachers and non-teaching personnel at the school. Visitors are welcome to visit the

establishment because it is not only students and staff members who want to satisfy their

appetite. This restaurant strives to satisfy every customer’s appetite.

Geographical Limits

Table 1. List of Target Market

TARGET MARKET POPULATION

Staff 28

Grade 12 118

Grade 11 91

Grade 10 66

Grade 9 73

Grade 8 76

Grade 7 60

Total 512

The researchers obtained the accurate population of the target market. The overall population

of the target market is 512.

Demographical Limits

Table 2. List of Target Market per category and section.

Staff

Teaching Staff 24

Non-teaching Staff 4
Total 28

Grade 12

Romans 23

Corinthians 34

Galatians 1 31

Galatians 2 29

Total 117

Grade 11

Philippians 11

Colossians 19

Thessalonians 1 34

Thessalonians 2 27

Total 91

Grade 10

Regina Angelorum 31

Regina Sacratissimi Rosarri 35

Total 66

Grade 9

Virgo Potens 35

Virgo Clemens 38
Total 73

Grade 8

Mater Divinae Gratiae 38

Mater Inviolata 38

Total 76

Grade 7

Mater Purrissima 25

Mater Cristi 35

Total 60

Pricing Strategies

Pricing takes into account how much a customer is willing to pay. Pie Gal prioritized the

amount a student could afford. They determine the price by adding all of the expenses

incurred in the preparation of the Tuna dishes. The owners offer low prices while still

providing high-quality ingredients. They made certain that the price of their products

corresponded to the quality of each ingredient they used.

Pie Gal also has promotions such as price reductions. If a customer spends 100 pesos on

dishes, he will receive an additional chicken tuna pie. Pie Gal pricing works by adding all of

the costs of each ingredient and dividing them by the quantity of finished product. Following

that, they will add ten pesos to every dish for the business operators’ income. This pricing

prevents future conflicts like bankruptcy and shortage of ingredients.

PRODUCT PRICE (PER SERVING)

Tuna Pie 20

Crispy Tuna Pie 25

Chili Tuna Pie 25

Tuna Pie With Moringga 25

Beverage 5
Terms and Conditions of Sales Strategy

Starting a small business is challenging, especially for entrepreneurs with little experience.

They must always take their neighbors’ rivals into account. They must understand how to

deal with customers. They must also understand sound money management. Because they are

the source of their income, customers are one of the important things that a business owner

should take into account. They offer the word of mouth that can draw in additional clients. A

business owner must also have patience, especially with those clients that are unfavorable to

their enterprise. Additionally, a successful business owner is able to take criticism. Instead

than using criticism from others as an excuse to stop. Persistent business owners ought to

embrace it as inspiration to grow their enterprise.

Packaging Strategy

The business owners decided to use porcelain plates when the customers want to dine in and

styro meal boxes when they want to take their orders out. They are also providing paper bags

for the take outs.