The Purpose

How Frizhub scaled Contanuity's SAAS intent verification

engine to drive millions of contacts into leads.

frizhub case study

About Contanuity
CONTANUITY AGGREGATES AND ANALYZES PURCHASE INTENT
SIGNALS AND TRANSFORMS THEM INTO ACTIONABLE INTELLIGENCE
FOR SALES AND MARKETING.

Contanuity leads generation system meets cloud. Their sophisticated algorithms backed by a huge number
of contacts in the database required a cutting-edge solution.

Frizhub worked as Contanuity's engineering partner and helped them build a modern-day platform where
users can look for potential leads. A database of 44 million contacts is turned into a lead engine using
machine learning and calculating a contact's intent.

The end result is a SAAS platform that is highly scalable, low cost, sophisticated, and easy to use.
An idea is born
Contanuity approached us in the ideation stage and just like any other startup, their main focus was to build a unique
solution that sells itself.
After our research sessions with contanuity, and a competitive study in the market, we realised our main challenges were:

Development Enviroment

The first and foremost challenge for any startup is to choose

the right development platform. The right development
environment for a startup would ideally be something that
costs low, doesn't compromise on quality, and offer
scalability.

Data Management

Managing huge databases of contacts with constantly

uploading new entries into it. Since the leads were sourced
from different platforms using different techniques, it was a
big challenge to keep consistency.

Human Error

Translation of each lead to the master record was tedious

and laborious. Mistranslation was a common problem that
could result in faulty decisions by customers.
 14
Number of sources
The system needed to accomodate all the sources that the data was
being fetched from.
Tech Stack Implementation
The fix for Contanuity

Data Management Development Environment

Due to the relational basis of the data, MySQL
seemed a perfect fit. However, for constantly NodeJS and AngularJS was used to build up the platform. They are both highly scalable with
improving the database, large-scale scarpers were the least amount of cost associated to setup. As far as the performance is concerned, they
built with python, and some extensions were are backed by companies like google, netflix, slack and more.
developed to manage the scraping operations.
Constant up-gradation to the database has helped
contanuity create massive numbers when it comes
to contacts.

Human Error What makes you unique

To avoid human errors, an automatic upload was enabled through the extensions
and CSV files. Further automation was done to test the data.
It serves a variety of purposes,
making presentations powerful
tools for convincing and teaching.
Design Layouts

The design of the app was a big challenge. Although this was just another dashboard, attention to detail was
very important. Having more than 30-40 filters in the search means each minute detail is of equal importance.
The angular-based dashboard was designed completely in-house. The next sections translate to the following
screens:

1. Company Search
2. Contact search using one company
3. Contact search with multiple filters
4. Target accounts
5. New users with access level

FRIZHUB WORKED WITH CONTANUITY TO CHOOSE THE RIGHT PLATFORM FROM THE GROUND UP AND USE INDUSTRY
PRACTICES TO BUILD UPON IT.
A company search page based on their topic interest. This section allows the users to learn about a company's interest in a
specific market segment. Users have the ability to save a search or open previously saved searches.
A contact search page within the company with a specific job title. This also indicates the
contacts already saved. All the results can be exported in xlxs, or CSV format.
A general contact search page with a specific job title and employee count. The results of a certain
search can be added to campaigns where users can email to the group.
Adding a new user and assigning roles.
Search page with the monitored activity of companies based on keywords.
These guys have been working
with me for 5 years because I
can trust them"

George Daskalakis
Founder
Contanuity
Results
FRIZHUB DESIGNED & DEVELOPED A CUSTOM SOLUTION FOR CONTANUITY TO AGGREGATE ALL
RESULTS IN A SINGLE SAAS APPLICATION

Statistics

PROJECT LENGTH 4 Months (ongoing)

TECH STACK NodeJS, Python, AngularJS, MySQL..

REVENUE $3M+
LEGAL
Prepared on August, 2017. This document is confidential. It
contains material intended solely for the original recipient. Ideas
presented here are the property of Frizhub and are copyrighted.

© 2022 Frizhub. All rights reserved. Confidential.