A

Industrial Visit Report

At

Kohinoor Mills
&
Bhilar Village
On
8th September 2023
Prepared by
1. Rahul More
2. Zahir Shaikh
3. Rushikesh Sonawane
4. Miss. Gauri Mankar

Under Guidance of
Prof. S. M. Jadhav
Submitted to

Trinity Institute of Management & Research

When: 8th September 2023
Where: Mapro Foods Pvt Ltd. (Shendurjane, Wai, Panchgani)
Description: -
After receiving permission from Mapro Foods Pvt Ltd. Shendurjane, Wai 31 students with 1
faculty member (Mr. S. M. Jadhav,) went on an industrial visit for getting practical
knowledge of industry to students of MBA First year on 8th September 2023 Friday. Mapro
foods Pvt. Ltd. Is located around the idyllic hill-town of Panchgani in Western India, Mapro
Foods manufactures Fruit Jams; Fruit beverage concentrates – Crushes and Squashes; and
Fruit Bars. With an annual processing capacity of around 30 thousand MT, Mapro is a market
leader in Western India. The company has grown organically over the last five decades with
sustained profit ability We all assembled at college around 7.00 a.m. and left the college till
7.50 am via. bus. We reached the company around 10.00 o’clock. First of all, we registered
them for visit and then they welcomed us by giving welcome drink. Guide gave us video
presentation of company and then took tour to manufacturing plant. The visit came to an end
at 1.00 p.m. We left the company premises at 1.15 p.m. It was an informative, interesting and
a successful visit The tour was organized by Professor Mr. S. M. Jadhav sir who gave a brief
knowledge about supply chain management.
After leaving Mapro Industry, we made our way to Kohinoor Mills Shahabaug
Mahabaleshwar Road, Wai. There, we discovered how grading and polishing of turmeric is
done.
Then, we travelled to Bhilar village, widely known as the ‘village of books’ as every
household in the village maintains a library for the tourists to enjoy. The concept has been
inspired by Britain's Hay-on-Wye, a Welsh town known for its bookstores and literature
festivals. We also explored other well-known locations close by, like Table Land and the
Ganapati Temple.
Trinity Institute of Management & Research had organized the first Industrial Visit to Mapro
Foods Pvt. Ltd on 8th September 2023. For semester one students of batch 2023-2025.
To get support from Industry for knowledge enhancement and enrichment of the students
through various co-curricular activities like seminars, workshops, guest lectures, etc.
Institutes always look for opportunities to interact with various industries. continuous
interaction between academia and industry is the need of the hour. It provides a platform for
both the students as well as faculty members to be aware of industry expectations of skill sets
required for students. This enables students to be aware of the lacunae in their skills and
provides an opportunity to upgrade them. It also enables faculty to be aware of industry
expectations & train students to meet these expectations.

Itinerary
S.N. Time Particulars
1 6:30 am Reporting at Institute
2 6:45 am Departure to Wai
3 7:30 am Breakfast at any convenient place
4 10:00 am Mapro- Shendurjane Plant
5 12:00 Kohinoor Mills Wai
6 12:30 pm Dholya Ganapati
7 1:30 pm Lunch
8 3:30 pm Bhilar Village
9 4:30 pm Table Land
10 5:30 pm Back Towards Institute

S.N. Particulars
1 Objective
2 Introduction of visit
3 History of company
4 Company Profile
5 Vision and Mission of company
6 Organization Structure
7 Factory Layout
8 Departments
9 Products
10 Jam Department

OBJECTIVES OF THE VISIT: -

 To learn company management and working of organization.
 To provide exposure to students in a practical working environment.
 To gain awareness about industrial practices.
  To get awareness about new technologies.
INTRODUCTION OF COMPANY: -
Mapro is Located around the idyllic hill-town of Panchgani in Western India, Mapro Foods
manufactures Fruit Jams; Fruit beverage concentrates – Crushes and Squashes; and Fruit
Bars. Withan annual processing capacity of around 30 thousand MT, Mapro is a market
leader in Western India.Founded in 1959, The Company has grown organically over the last
five decades with sustained profitability. Known for its quality and innovation, Mapro has
built on its founder’s philosophy of developing productsthat are value for money and
imaginative.
Founded in 1959, the company had its humble beginnings in the hill town of Panchgani, near
Mahabaleshwar, when a businessman named Kishor vora, a pharmacist by profession,
decided to makesome strawberry jam. He then went on to develop innovative products such
as jelly sweet, fruit cubeswith fruit juice and rose syrup with rose petals- all for the first time
in the country. Todayhis ‘hobby’has borne fruit in the shape of Mapro, one of the most
modern, hygienic, quality focused fruit productmanufacturing units in India. His vision has
been taken forward, thereby transforming the region around Mahabaleshwar and Panchgani,
the erstwhile sleepy hill stations of Maharashtra, into a flourishing fruit processing zone.
Mapro was the pioneer of fruit-based confectionery in India, with its first jelly sweets being
made from fruit juices and liquid glucose. The ‘falero’ pulpy fruit chews, which are better
known as‘pares de fruit’ in the rest of the world-are excellent examples of Mapro’s very own
innovation labs.Falero comes in unique indigenous flavors that are suited to the Indian palate,
like Kachhi Kairi (Raw Mango), Mango and Strawberry With its state-of-the-art production
facilities, Mapro is committed to developing, producing, packaging, storing and selling food
products, with high regard of safety, nutrition and taste, by continually improving quality and
food safety management system to meet and exceed customer’s expectation. The company
has obtained ISO 22000:2005 certification from Bureau Veritas India. The implementation of
FSSC 22000 and B.R.C standards is being planned in the near future.
Having started with a capacity of 10MT of processed fruit products a year, the company
todayhas processing capacity about 30,000 MT per year with its factories in the Shendurjane
village of Satara district, Panchgani town, Gureghar village of Mahabaleshwar tehsil and
Indore town of Kangradistrict in Himachal Pradesh.
Mapro has established widespread distribution channels to reach its customers in west. North
and south India. Its network comprises of 12 super distributors and over 300 distributers
across 17 Indian states. Mapro’s products are available in a large number of stores and it has
a visible presencein almost all the major cities across the country. Mapro has plans to
penetrate in other geographical regions, and also in smaller towns: and welcomed
communication from interested parties with manpower and infrastructure for retail
distribution.
Mapro has recently started exporting its products. Markets are continuously growing and
Mapro is currently prevalent in Fiji, Mauritius, Oman, Russia, UAE, UK, Uganda, USA,
Canada, Africa and Australia.
HISTORY OF COMPANY: -
Mapro set up a fruit processing unit at Gureghar with 12 permanent employees and also
involving remaining villagers into farming. Mapro provided the farmers technical guidance
and also guaranteed to buy their produce. The region has the highest produce of strawberries
in India and constant increase in tourist inflow over time. Tourist recognition led to the
development of the Mapro Garden which is the popular identity of Gureghar among tourists
now.
Gureghar or Mapro Garden is host to the annual Strawberry Festival. Mahabaleshwar
contributes to 85% of the total Strawberry produce in India and about 80% is consumed fresh.
The Strawberry Festival encourages the strawberry cultivation in the belt. The highlights of
this festival are fresh farm picked strawberry lined up on tables for visitors to eat to their
fullest as well as traditional folk performances such as Shivkalin Dhol and Lezim, a high
energy dance for which dancers are invited from Pratapgarh.
Gureghar also boasts of being one of the first villages to have 100% sanitation with every
house having their own biogas plant. Statistics reveal 100% employment in the village, with
none under poverty line, and 100% literacy with a 0% dropout rate.
Mapro is a food processing company founded in 1959, in the hill-town of Panchgani, near
Mahabaleswar - a popular tourist destination near Mumbai and Pune. Mapro was started by
Kishore Vora a pharmacist by profession and later (1983 onwards) grown by his nephew
Mayur Vora. The high fruit juice content of Mapro's crushes and squashes - 45 per cent,
compared to 25 per cent for rivals Kissan and Mala's - made them instant hits.
The rise of modern retail gave Mapro a nationwide network. After tax reforms Mapro
invested in setting up three new units in Satara and Pune districts in Maharashtra and
Pathankot in Punjab. As of 2012, installed capacity was 100 tonnes a day. As growth in the
jams and squashes business started slowing in 2005, Mapro entered the confectionery and
chocolate business.
COMPANY PROFILE: -
 Name of the Organization: - MAPRO Foods Private Limited.
 Address: - Mapro Foods Private limited, 122, Shendurjane
Wai-Surur Road, Wai.
Dist. Satara, Pin: - 412 803, Maharashtra, India.
Telephone (Office): - + (91) -(2167)-222111
 Location: - Mapro Foods Private Limited,
Unit No.: -3, Shendurjane
Wai-Surur Road, Wai.
Dist.: Satara.
 Establishment Year: - 12th November 1977.
Shendurjane Unit (Unit-3): -2007
 Certification No.: - ISO 22000:2005 & ISO-9001-2008 status certified by
 “BVQ” (BUREAU VERITAS CERTIFICATIION)
 Organization Type: - Private Ltd.
 Level to Expand: - National level
 Production Type: - Atomized to the extent Possible
 Raw Fruit collection: - All fruits from Vendors, only Strawberry is purchased
directly from farmers.
 Market Area: - All India specially Maharashtra and Gujrat
 Plants/ Sections: -
1. Falero Chocolate Plant (Confectionary and LLP).
2. Mazaana Chocolate Plant
3. Jam Section
4. SCS (Sharbat, Squash, Crush, Cordial) Section
5. Pulping Section
6. Maintenance Section (Engineering Department)
Vision and mission of company: -
Vision: -
Innovate with Quality, grow at speed of light, Serve with passion and Excel with ethics.
Mission: - Mapro Foods Private Limited is the flat organization where management works
along with their technical and sales functionaries to achieve the vision and mission of MFPL.
“Mapro will develop, produce, package & sell food products, with high regards for safety,
nutrition & taste, which we can confidently give to our customers by implementing and
continually improving Quality Management system & food safety management system to
meet & exceed customers’ expectations.”
Organization Structure: -
MFPL has a flat organization where management works along with their technical and sales
functionaries to achieve the vision and mission of the company. The plant is BVQI certified
and provides with the facility of state of art Food Park and cold storage (30000MT of
processed frozen foods). It connects with Metros to service the fastest growing most
Organized Retail Supermarkets in India.
Factory Layout: -
DEPARTMENTS: -
THE MAPRO FOODS PVT. LTD. CONSIST OF FOLLOWING DEPARTMENTS:

PRODUCT

SUPPLY CHAIN QUALITY

MANAGEMENT CONTROL

RESEARCH AND
MICROBIOL
DEVELOPMENT

ENGINEERING
ACCOUNTS
AND
AND FINANCE
MAINTANANCE

PRODUCTS: -
1. SHARBATS:
a) Rose
b) Kesar
c) Khus
d) Mahakool
2. CRUSHES:
a) Alphonso Mango Crush
b) Black currant Crush
c) Citrus Blue Crush
d) Kiwi Crush
e) Kokum Crush
f) Litchi Crush
g) Orange Crush
h) Peach & Apricot Crush
i) Pineapple Crush
j) Thandai Crush
k) Strawberry Crush
l) Strawberry Crush Whole
m) Green Apple Crush
n) Guava Crush

3. WHOLE FRUIT CRUSHES:

a) Whole Strawberry
4. SQUASHES:
b) Gingerale squash
c) Lemon barley water
d) Lemon ginger squash
e) Limbu Timbu (lemon) squash
f) Lime juice cordial
g) Pinacolada squash
h) Santra mantra (orange)
i) Mango Squash
j) Strawberry Squash

5. SYRUPS:
a) Pineapple
b) Strawberry

6. JAMS:
a) Whole Strawberry Jam
b) Strawberry Jam
c) Mix-fruit Jam
 d) Pineapple Jam
e) Mango Jam
f) Orange Marmalade Jam

7. TOPPINGS:
a) Strawberry Topping
b) Butterscotch Topping
c) Chocolate Topping
8. FALERO / FRUIT CUBE:
a) Mango
b) Strawberry
c) Kachhi Kairi
d) Guava
e) Jamun
f) Tamarind

9. Cordial:
a) Lime Juice Cordial
b) Jeera Masala Cordial
PRODUCTION DEPARTMENTS: -
MAPRO Foods Pvt. Ltd. has eight major departments producing finished as well as
intermediate products they are as follows:
1. Pulping Line
2. Sugar syrup Line
3. SCS (Squash Crush Sharbat) Line
4. Jam line
5. Khakhra Line
6. Mazana Line
7. Falero Line
8. Nachos Line
JAM DEPARTMENT: -
The jam department is the most multifunctional department. The equipment’s have been
successfully used to manufacture not only jam but also, dessert toppings, ketchups, lounges,
crushes,etc.

Addition of pulp to it
& being boiling

Addition of sodium
benzoate & GMS to

Boil for a while

(105ᴼc)

Addition of pectin
and citric acid (as per
specification)

Check brix (usually

69ºBx to 70ºBx)

After attaining of
req. brix addition of
flavors & colour

Hot fill
Student’s Observations and Learning:
The value of the food processing business.
Effective trash management and strategies.
Application of supply chain management in the food processing sector.
Making use of scarce resources to create commodities that aid the food processing
sector in creating jobs.
Opportunities as well as challenges in the food processing sector.
Recognized business production and management procedures.
Kohinoor Mills Wai
After visiting Mapro we visited Kohinoor Turmeric Factory at Wai
It’s been more than a decade, since 2006 Kohinoor Turmeric Factory are manufacturing &
supplying spices & food products on the large scale in region of Satara & Pune districts of
Maharashtra. Kohinoor Turmeric Factory acquired thousands of customers in same region.
-This year Kohinoor Turmeric Factory have chosen to be on e-commerce to spread there
organic moment of spices & to win the hearts of more customers across Maharashtra
state
 Production volume of turmeric across India from financial year
2014 to 2022
1.4 1.33
R² = 0.5314
in million metric tons

1.3
1.2 1.13 1.15 1.12
1.06
1.1
0.94 0.96
1
0.83 0.86
0.9
0.8
0.7
2014 2015 2016 2017 2018 2019 2020 2021 2022
Year

Source- Statista@2023
Outcome(Learnings)
Above chat shows that there is increase in production of turmeric in India
R value is 0.5314 means that it explains 53%

1.6 1.52
1.48
1.5 1.43
1.4 1.33
1.300856994
1.257985768
1.3 1.215114541
1.2 1.13 1.15
1.12
1.06 1.08
1.1 1.04
1.00
0.94 0.96
1
0.86
0.9 0.83
0.8
0.7
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

in million metric tons Forecast(in million metric tons)

Lower Confidence Bound(in million metric tons) Upper Confidence Bound(in million metric tons)
Pustakanch Gaav- Bhilar
Pustakanch Gaav- Bhilar

Pustakanch Gaav (English: Village of Books) is a special library in Bhilar, Maharashtra that
opened on May 4, 2017. The initiative was conceptualized and led by Vinod Tawde, Minister
of Cultural Affairs and Marathi Language and inaugurated by Devendra Fadnavis, Ex.Chief
Minister of Maharashtra. This government initiative is inspired by Britain’s Hay-On-Wye, a
notable Welsh town known for its book stores. At the time of launch, there were 25
artistically decorated locations in Bhilar that are turned into spots for readers; collectively
they housed over 15,000 booksin 18 distinct genres. Most books were in Marathi
language and there were plans to add additional 25,000 books in other languages such
as English, Hindi and Gujarati.
On 2021 June 19, Perumkulam, a village in Kerala’sKollam district, was declared a Pusthaka
Gramam (village of books) by Kerala Chief Minister Pinarayi Vijayan. The announcement
made on June 19, National Reading Day, makes it Kerala’s first such village. At the heart of
the announcement is its library, Bapuji Smaraka Vayanasala.
History
Planning-Bhilar, a village near Mahabaleshwar and [Panchgani], was finalized as the
location; the long-term vision is to promote the destination as a cultural and literary
hub.Seventy five artists from across India traveled to Bhilar to creatively design 25 locations
that were shortlisted as reading spots and exhibition centers. These locations include a
temple, two schools, several houses and homestays.
Events-Recitations and depictions of classic work of many renowned poets and writers are
organized by community in past. Event is often grazed by dignitaries in literature field.
Dosti Pustakanshi-A special program on the occasion of Vaachan Prerna Din’, honoring the
life and legacy of our former President A. P. J. Abdul Kalam on his birth anniversary. Event
was covered by leading Marathi news channel ABP Mazha.
Smaran Vindanche-Rajya Marathi Vikas Sanstha organized a grand commemorating in the
legacy of poet Vinda Karandikar . The day was spent with beautiful recitation, poetry reading
and moving monologues, with the participation of eminent dignitaries like Dr. Aruna Dhere,
Jayashree Kale, Pradeep Niphadkar, Dr. Vrushali Kinhalkar, Usha Parab, Sangita Barve,
Pavan Nalat, Aishwarya Patekar, Aaba Patil, Shridhar Nandedkar and participants from all
across the state participated in the poetry reading.
Vachan Prerana Din-Celebrating the love of reading through ‘Vaachan Prerna Din’,
organized a special meet and greet session for the students where they got a rare opportunity
to meet with authors, poets, historians and language experts who interacted with them at
various location across the village.
Genres-Pustakanch Gaav has 19 libraries exclusive to 19 genres, each library is designed and
decorated by freelance artists, painters and professional who believe in sending a strong
social message through their artwork ; shaped and beautified the surroundings of place with
detailed murals, paintings and artworks that reflect the various themes of books, genres.
Hagiography
Hagiography is the body of literature that describes the lives, work and veneration of the
saints. The literature of hagiography embraces the biographies of saintly monks, and accounts
of miracles connected with saints’ tombs, relics, icons, or statues.
Maharashtra has a rich tradition of hagiography and this temple, where the air is potent with
the chimes and the words of the saints. The steady stream of devotees pay their obeisance to
the beautifully decorated gods that add to the divine atmosphere of this place. And one corner
stands a cupboard that holds the divine words of our saints, waiting to be examined. It hosts
the books of hagiography at Pustakanch Gaav, captures its core, bringing the words of the
saints, alive for the readers to seek guidance from. The overall atmosphere of this temple
allows the reader a chance to introspect and turn within for seeking answers to life's big
questions.
Poetry
In this cozy hall of the house at Pustakanch Gaav, the readers are given a rare opportunity to
connect with works of Manik Sitaram Godghate (popularly known as Kavi Grace, Shanta
Shelke and many eminent poets that have enriched the Marathi literature with their works.
Even in this highly commercialized world, the readers can rediscover the sensitivity hidden in
the written word, through poetry.
Newspaper-At Pustakanch Gaav, there is a home that host newspapers in the Marathi
language, for the readers who are a fan of literature in hurry. This section hosts local and
leading newspapers in the state made available for the delight of the readers. The open
courtyard of the house and the streaming sunlight through the window provide a perfect
setting for a day spent lazing in piles of newspapers, and endless cups of tea.
Location and Transportation
Location-Spread over two kilometers, Bhilar is located at a distance of eight kilometers from
Panchgani. It is situated just about 17 kilometres away from the sub-district headquarter
Mahabaleshwar, which is a notable tourist spot in Maharashtra. Other major cities around
Bhilar include Satara, Pune and Mumbai. Bhilar has an estimated population of 5,000 and is a
major producing hub of strawberries. Pustakanch Gaav is accessible by road, rail and air
transport.
Road-There are various private buses, cabs and taxi services from Pune and Mumbai. Bhilar
village is only 17 km from Mahabaleshwar.
Rail-The nearest railway station is Satara which is 56 kilometers away from Bhilar. Nearest
major railway junctions include Pune (148 km) and Miraj (188 km).
Air-The nearest airport is Pune International Airport, which is about 118 km from
Bhilar. Chhatrapati Shivaji International Airport of Mumbai is 259 km away.
Outcome (learning)
Reading books is vital because it helps you learn more and understand the world better,
enhances cognitive function, lowers stress, fosters empathy and creativity, and gives you a
break from your daily routine.
We got motivated by visiting Bhilar Village. In future we will keeps on reading Books
Feedback Analysis
S.N Strongly Agree Neutral Disagree Strongly
Agree Disagree
1 The visit was well 71% 29% - - -
organized
2 The field visit was timely 58.1% 22.6% 16.1% 3.2% -
3 The location selected 67.7% 25.8 6.5 - -
was appropriate to meet
the stated objectives
4 The visit was useful to 80.6% 19.6% - - -
strengthen knowledge
gathered in lectures
5 Aims and objectives of 67.7% 25.8% 3.2% 3.2% -
the visit was explained at
the beginning
6 A teacher accompanied 71% 29% - - -
the students
7 The Teacher/Resource 64.5% 32.3% 3.2% - -
Person was responsive to
student
8 From plant visit, I 51.6% 48.4% - - -
understand the job of a
process control
9 I understand the practical 41.9% 25.8% 16.1% 6.5% 9.7%
application of theories
that I learned in lecture
class
10 Plant visit helps me to 61.3% 35.5% 3.2% - -
achieve the overall
learning outcomes
11 I recommend this field 67.7% 32.3% - - -
visit to be continued
12 Overall, I am happy with 67.7% 29% 3.2% - -
this plant visit

Your suggestions for future Visit

1. Nothing
2. Ok
3. It was my first visit to any industry. The experience was thrilling. I was impressed with the
way they were making the Fruit Juices Lounge,Jam ,Sharbat etc. After seeing how they make
the product, I wish to use Falero(Phal le lo) and Mazana( Maja Aana) only. I thank the Trinity
Institute of Management & Research for taking me to my first ever industry visit.”
4. They would have been show us the process from inside of the production departments, instead
of showing from outside
5. They should show us the process from inside the production department.
6. This was my first industrial visit it was great opportunity to know the entire process of
production and also the packaging of that product I will suggest to have many more industrial
visits in future so that we can gather the knowledge about various things
7. We’re really excited for next visit.
8. It was amazing and I'm so happy with that
9. It was my first industry visit and my experience was good.
10. Industrial visits are usually the first point of interaction between a student and a live working
industry. The students learn about the latest technology trend and make up their minds about
their future job or area of interest. Thank you to all respected teachers to guide us for our
bright future
11. Amazing
12. Wipro / Infosys / anyone's
13. I am very Happy for this industrial visit bz in my life is 1st visit and this visit give me
industrial knowledge, and information about industrial processing etc. and I am enjoying this
visit also visit is awesome😊👍 Thanks Jadhav sir for arrange this Industrial visit🙏
14. No suggestions
15. This industrial visit was very useful and insightful for us to lean and know about Mapro
garden, Village of books, and many more. We have really enjoyed and explored the places and
learnt how company works and how business will be done. I would suggest to keep arranging
visits like this and let us explore new places and businesses.
16. This industrial visit a very useful and insight full.
17. In this industrial visit we got chance to explore macro garden and many more places I would
suggest to keep arranging visits like this.
18. Keep conducting the industrial visit
 19. Sir, no suggestions from our side. Everything was brilliant and outstanding. Well organized
trip. Specially timings were perfect. Jadhav sir has taught us many things and he has actually
taught us time management and how a team works and also the most important how to do
research. Thank your sir and Preeti ma’am.
20. One or two student’s behaviour was not good with Coordinators give them warning from your
side
21. Parle g plant
22. Bus thodi mothi ghya ani sir thoda amchya sobat pn rahat ja 🙏🏻 tumhi sobat asle ki amhi pn
thoda jyada changlya padhatine samjel 😁
23. No comments overall visit is absolutely amazing knowledge gaining & enjoyable
24. It was my first industrial visit and my experience was very good. I went to a industrial visit
for first time in my life. It was very well planned visit. We went to a Mapro company. That
produces chocolates, Jams, Fruit Serup. That was very good experience in my life. They
served us juice, chocolates, khakras and etc. After the company visit we went the Dholya
ganapati mandir in Wai. After that we went to Bhilar Village that is famous. The bhilar is
named as 'BOOKS VILLAGE'. Then we went to table point. That trip was very enjoyable and
knowledgeable. I loved it.
25. “It was our first industrial visit and my experience was awesome. I got to see the
manufacturing unit and I closely saw how the product was made. I really enjoyed my first
visit.”
26. Visit is very useful and for our knowledgeful.bz this visit is my 1st visit for am enjoy this visit
Thank your sir for this visit arranged

S.N Number of Participants

1 Boys 22
2 Girls 9
3 Teacher 1
Total 32

Dr. Preeti Sharma

Director