DEPARTMENT OF ART & DESIGN

SCHOOL OF ARTS

DGM 1124 Graphic Design 1

FOONG HOCK KUEN, WINCEN

Student ID: XXXXXXXXX

Dated: XXXXXXX

TITLE:

Porposal of Rebranding
CompanyXXXXX
 Copyright © 2020 FOONG HOCK KUEN

ALL RIGHTS RESERVED .

No part of this proposal may be reproduced, distribute,
or transmitted in any form or by any means, including
photocopying, recording, or other electronic or
mechanical methods, without the prior written
permission of the author.
 TABLE OF CONTENTS

Copyright Statement ......................................................................................................... ii

CHAPTER 1: INTRODUCTION .................................................................................. 1

1.1 Company Research Background ................................................................................ X

1.2 Product/ Services ....................................................................................................... X

1.3 Target Audience ......................................................................................................... X

1.4 Statement of the Problem ........................................................................................... X

1.5 Company Events/ Update .......................................................................................... X

1.6 Competitor Research .................................................................................................. X

CHAPTER 2: SOLUTION ............................................................................................ X

2.1 Existing Logo & Its Philosophy ................................................................................. X

2.2 Design Solution Description ...................................................................................... X

2.2.1 Idea Generation ............................................................................................. X

2.2.2 Sketches ......................................................................................................... X

2.2.3 Final Sketch …………. ................................................................................. X

CHAPTER 3: LOGO EXECUTION ........................................................................... X

3.1 Computer Generated .................................................................................................. X

3.2 Logo Design Rationale............................................................................................... X

3.3 The Application of Logo ............................................................................................ X

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CHAPTER 4: CONCLUSION...................................................................................... X

REFERENCES ................................................................................................................ X

APPENDIX ...................................................................................................................... X

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