Amity Business School Noida

---------Amity University Uttar Pradesh--------Term Paper Guidelines

Faculty Name: Course Name: Programme (Semester): Vivek Singh Tomar, Sr. Lecturer (Marketing & Strategy) Marketing Management [MBA 104] MBA Class of 2013 (Semester I)

1) Explore your personal industry contacts or take help of CRC department/ faculty mentor/ industry mentor/ amity alumni network to get in touch with marketing manager of any organization in NCR and seek his help and approval to be coauthor of your term paper 2) Brainstorm, discuss and pick any real, relevant and contemporary marketing issue/ problem/ challenge and finalize a title for your paper and get it approved by your course faculty guide. 3) Write your term paper (word limit 5000) on A4 size using MS-Office Word in times new roman (size 12) font. Leave 1 margin at top, bottom, left and right of the page. Keep line spacing of 1.5 and leave one blank line between each paragraph. 4) The first page of the term paper should be the title page with paper title and details of author and coauthor on it. Author must mention his/her name, section enrollment number, roll no, contact number and e-mail id and coauthors name, designation, organization name, office address, contact number and e-mail id on the assigned first page. 5) Wherever possible try to get and use the real data, charts and tables with the help of your coauthor in your paper and essentially mention the source at the bottom right of it on the same page 6) Plagiarism in any form is deplorable crime in academics. Please be honest and be original in your endeavor. Avoid using combination of Ctrl+C and Ctrl+V and dont promote unreliable/ freely available sources for your original intellectual contribution to academia. 7) Major headlines for term paper (illustrative not restrictive) i. Executive summery ii. Background assessment a) Historical appraisal b) Situation analysis c) Planning Assumptions iii. Marketing objectives iv. Marketing strategy v. Marketing programs vi. Financial aspects and budgets vii. Monitors and controls viii. Actions for Execution/implementation ix. Outcome and learning

8) At the end of your term paper it is essential to mention all secondary references, referred and used for completion of your term paper like books/ trade publications/ company reports/ journals /magazines/ URLs in APA format. 9) Adhere strictly to submission deadlines as mentioned below: Finalization and approval of coauthor: 29/07/2011 Approval of paper title by faculty guide: 11/08/2011 Review of first draft by faculty guide: 16/09/2011 Submission of final draft 30/09/2011