Republic of the Philippines

NATIONAL UNIVERSITY – NAZARETH SCHOOL

272 Plaza Sta. Teresita St. Sampaloc, ManilaManila 1008

3 in 1 Coffee Shop

A Business PlanPresented to

The Faculty of the Basic Education Department – Senior High

In Fulfillment of the Requirements for Entrepreneurship Subject

By: Aranzanso, Reynante

Asuncion, Mark Derry

Ayuson, Rafhaela

Banagodos, Keivenne

DunneBumatay

, Arieane Laie Canete,

Janna Nicole

Castel, Ellyza Mariz

Capulong, Sir Clarence

 ACKNOWLEDGEMENT

The students would completely express gratefulness to the followingindividuals who

made this business plan possible.

First, we would like to thank Mr. Dundeeval Silvestre for being a helpfuland

supportive subject teacher for our subject 'Entrepreneur'.

Last but not the least, the God our Father who kept us away from failingand giving

us the knowledge, strength, and patience to produce a business plan

A.E.J.K.M.S.R.R.

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 Table of Contents
ACKNOWLEDGEMENT .......................................................................................... 2
BUSINESS OFFICIAL LOGO ................................................................................. 7
I. Introductory page ......................................................................................... 8
1.1 Business Name/ Place ................................................................................... 8
1.2 Name(s) and Address(es) of Owner(s) or Entrepreneur(s) ........................... 8
1.4 Amount of Financing Needed ................................................................................. 10
II. Executive Summary .................................................................................. 11
III. Environmental STEEPLED Conditions ................................................. 12
3. 1 Socio-cultural Condition ......................................................................................... 12
3.2 Technological Condition ............................................................................... 13
3.3 Economic Condition ...................................................................................... 14
3.4 Environmental Condition .............................................................................. 14
3.5 Political Condition ......................................................................................... 15
3.6 Legal.............................................................................................................. 17
3.7 Ethical Condition ........................................................................................... 17
3.8 Demographic Condition ................................................................................ 19
3.8.1 Competition ................................................................................................ 20
3.8.2 Supply and Demand .................................................................................. 20
IV. Description of the Business ................................................................... 21
4.1 Products/Services ......................................................................................... 21
4.2 Size of the Business ..................................................................................... 22
4.3 Mission Statement and Core Values ............................................................ 22
4.3.1 Mission Statement ..................................................................................... 22
4.3.2 Business Objectives .................................................................................. 22
4.3.3 Core Values ............................................................................................... 22
4.4 Location ......................................................................................................... 23
4.5 Background of the Business Owners/Entrepreneurs .................................. 27
The business will owned by several senior high students namely .............................. 27
V. Production Plan ........................................................................................ 30
5.1 Machinery and Equipment ............................................................................ 30
5.1.1 Flat Screen Television ............................................................................... 30
5.1.2 Projector ..................................................................................................... 31

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 5.1.3 Bookshelves............................................................................................... 31
5.1.4 Chairs ......................................................................................................... 32
5.1.5 Couch ......................................................................................................... 33
5.1.6 Table .......................................................................................................... 34
5.1.7 Laptops ...................................................................................................... 34
5.1.8 Speakers .................................................................................................... 35
5.1.9 Coffee maker ............................................................................................. 36
5.1.10 Popcorn popper ....................................................................................... 36
5.1.11 Cash Register .......................................................................................... 37
5.1.12 Pillow ........................................................................................................ 37
5.1.13 Curtains .................................................................................................... 38
5.1.14 Blanket ..................................................................................................... 39
5.1.15 Sofa .......................................................................................................... 40
5.1.16 Chandelier................................................................................................ 40
5.1.17 Blender ..................................................................................................... 41
5.1.18 Extension ................................................................................................. 42
5.1.19 Floor Mat .................................................................................................. 42
5.1.20 Clock ........................................................................................................ 43
5.1.21 Bidet ......................................................................................................... 44
5.1.22 Cat Cage .................................................................................................. 44
5.1.23 Fire Extinguisher ...................................................................................... 45
5.1.24 Oven......................................................................................................... 45
5.1.25 Griller........................................................................................................ 46
5.1.27 Refrigerator .............................................................................................. 47
5.1.28 Router ...................................................................................................... 48
5.2 Supplier of Raw Material .............................................................................. 48
5.3 Futuristic Products and Services.................................................................. 49
VI. Operation Plan ................................................................................................ 50
6.1 Company’s Operation ................................................................................... 50
6.1.1 Pre-opening ............................................................................................... 50
6.1.2 Café Operating .......................................................................................... 50
6.1.3 Allocation Working Hours .......................................................................... 51

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 6.2 The Employee's Duty.................................................................................... 51
7.1 Main Competitors.......................................................................................... 53
7.2 Target Marketing Segment Strategy ............................................................ 54
7.2.1 Market Needs............................................................................................. 56
7.2.2 Market Trends ............................................................................................ 56
7.3 Positioning .................................................................................................... 57
7.4 Market Strategy and Implementation ........................................................... 58
7.5 Swot Analysis................................................................................................ 59
7.5.1 Strengths .................................................................................................... 60
7.5.2 Weaknesses .............................................................................................. 60
7.5.3 Opportunities.............................................................................................. 60
7.5.4 Threats ....................................................................................................... 60
7.6 Unique selling proposition ............................................................................ 61
7.7 Competitive Edge ......................................................................................... 61
7.8 Marketing Strategy........................................................................................ 61
7.9 Sales Strategy............................................................................................... 62
7.10 Sales Forecast ............................................................................................ 63
VIII. Organization Plan ......................................................................................... 65
8.1 Organization and Management .................................................................... 65
8.1.1 Organizational Structure............................................................................ 65
8.2.1 Management Team .............................................................................................. 65
8.3.1. Personal Personnel ............................................................................................ 68
IX. Financial Plan .................................................................................................. 70
9.1 Important Assumptions ................................................................................. 70
9.2 Projected One-Year Income Statement ....................................................... 71
9.3 Projected One-Year Balance Sheet ............................................................. 72
9.4 Projected One-Year Cash Flow Statement ................................................. 73
X. Assestment of Risk ......................................................................................... 74
10.1 Risks............................................................................................................ 74
10.2 Strategies for Preventing Risk .................................................................... 75
10.3 Strategies for Preventing Risk .................................................................... 75
10.4 Strategies for Preventing Risk .................................................................... 76

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 10.5 Strategies for Preventing Risks .................................................................. 77
XI. Timetable / Milestone ..................................................................................... 78
XII. Appendices..................................................................................................... 79

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BUSINESS OFFICIAL LOGO

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 I. Introductory page

1.1 Business Name/ Place

3 in 1

860 Corner of MF Jhocson St. & Espana, The One Torre de Santo Tomas Espana,

Manila

1.2 Name(s) and Address(es) of Owner(s) or Entrepreneur(s)

Aranzanso, Reynante – 548 sancho panza St. Brgy. 402 Sampaloc ManilaAsuncion,

Mark Derry L. – 31 Guirayan St. Brgy. Dona Imelda, Q.C. Ayuson, Rafhaela –

Jhocson St. Sampaloc, Mania

Banagodos, Kevin – 618 M. Earnshaw street Sampaloc, ManilaBumatay,

Arianne – Brixton Hill, Brgy Santol, Quezon City Canete, Janna - 56

Walingwaling st. Roxas District Quezon CityCapulong, Clarence - 573

Miguelin Street, Sampaloc, Manila Castel, Ellyza - 100 k5th st. Brgy.

Kamuning Quezon City

1.3 Nature of Business

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Not just 3 in 1 coffee, but 3 in 1 coffee shop! 3 in 1 will be the first coffee shop who has

three stations in one shop in the city of Manila. Students, teachers, instagram lover and

coffee lover will love this coffee shop. The design of the coffee shop will adopt mostly

the Harry Potter theme. From its design, many people will have a desire to go and have

a coffee. The objects you will see in the coffee shop are mostly instagramable

paintings, and famous objects on Harry Potter movie. 3 in 1coffee shop will be open

24 hours Monday to Saturday only. The design of the coffee shop will depend on the

assigned Harry Potter theme in every three month (spring, winter, autumn and

summer). The coffee shop is popular every month of December to May.

3 in 1 coffee shop will have three stations. The first station will be named “Kafe Cat”,

from its name, the customers will be able to have a coffee while playing with cats. One

cat is to one person only. They can choose what cat they want. Other activity in this

station they can feed the cat and stay for 4 hours, maximum time. The second station

will be named “Hogwarts”. This station is for the students and teachers. The station will

act as National Bookstore but there is no payment for the materials.Customers can

borrow things that they need like laptop and books. Hogwarts will have a mini library

for the book lover, it includes wattpad, novel, almanac and educational books. The

station will provide pencils and papers only for free. Also, the station will be having an

Unli-Internet. The third station will be named “Cafe-nima”. This is a movie station.

This

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is for the family, couples and group of friends. The station will provide popcorn, cold

or hot coffee and snacks. The costumers will surely enjoythe station because the

genre of the movie can be romance, friendship, horror, action, sci-fiction and comedy.

The station is very dark and cold, but if you want to have lights in the room, the station

has red lights, it’s adopt from the popular series Riverdale.

The coffee in 3 in 1 coffee shop is not just a coffee. It has different kind of flavours:

French Vanilla, Caramel Macchiato, Pumpkin Spice, Mocha, Hazelnut, Velvet, Choco

coffee, Butter & nutty etc. The other foods in the Menu are different flavours of

donnuts and cakes, pasta like Macaroni, Bucatini, Spaghetti, Carbonara, Tortellini and

others, healthy fruits and snacks. This business will be owned by several senior high

students from Nazareth School of National University who are currently taking up

Science and Technology, Engineering and Mathematics strand.

1.4 Amount of Financing Needed

The amount of financing needed is more or less than seven million pesos (PHP

7,000,000.00) which will cover all the expenses from internal and external factors that

needs a specific allotment to accomplish main targets. Four million pesos (PHP

4,000,000.00) is for the structure of the 4storey-shop and three million pesos (PHP

3,000,000.00) is for the designs, products, materials needed and electricity.

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 II. Executive Summary

The 3 in 1 coffee shop will be one of a kind of cafe located in Espana, Manila.

The 4 storey-coffee shop will be located along 860 Corner of MF Jhocson St. &

Espana, The One Torre de Santo Tomas Espana, Manila serves enjoyable and

interesting structure of designs. Unlike any typical coffee shop, 3 in 1 will offers a

unique services and premium quality of coffee flavours. They will have three

stations in the coffee shop.

The first station is called “Kafe Cat”, the customers will be able to have a coffee

while playing with cats. Other activity in this station they can feed the cat and stay

for 4 hours, maximum time. The second station will be named “Hogwarts”. The

station will act as National Bookstore but there is no payment for the materials.

Customers can borrow things that they need like laptop and books. Hogwarts will

have a mini library for the book lover, it includes wattpad, novel, almanac and

educational books. The third station will be named “Cafe-nima”.This is a movie

station. This is for the family, couples and group of friends. The station will provide

popcorn, cold or hot coffee and snacks. The costumers will surely enjoy the

station because the genre of the movie can be romance, friendship, horror,

action, sci-fiction and comedy..

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