•RESEARCH TITLE

A Consumer Demand Business on the Booming Micro-enterprise Carwash Service, an Evaluation.

•STATEMENT OF THE PROBLEM

This study will be conducted to determine the demands of the consumers in a carwash service along 7
Avenue in Caloocan City.

Specifically, this study aims to provide answers to the following question:

1. What is the demographic profile of the respondents, in terms of

1.1 Age

1.2 Gender

1.3 Civil Status

1.4 Nationality

1.5 Religion

1.6 Type of Vehicle

1.7 Socio-economic Status

2. What is the consumer demand of the booming micro-enterprise service, considering:

2.1 Service Quality

2.2 Service Fee

2.3 Discounts and Promotion

2.4 Marketing Strategy

Name: (Optional) __________________________________________________________

I. Demographic Profile

Age:
Gender: Civil Status: Nationality:
18-30 years old [ ]
Male [ ] Working [ ] Filipino [ ]
31-43 years old [ ]
Female [ ] Not Working [ ] Others: _______
44-56 years old [ ]
Student [ ]
57-65 years old [ ]
Socioeconomic Status: Monthly Income
Religion:
High Class [ ] ₱100,200 to ₱200,000
Catholic [ ]
Upper Middle Class [ ] ₱63,700 to ₱80,200
Born Again [ ]
Middle Class [ ] ₱35,400 to ₱50,700
INC [ ]
Lower Middle Class [ ] ₱15,200 to ₱25,400
Islam [ ]
Low Class [ ] ₱6,000 to ₱10,000
Others (Please Specify):________________
Not working/Student [ ] ₱0.

Types of Vehicle/s:_____________________

II. Do you always consider the service quality of a carwash business when availing a carwash services

Always [ ] Often [ ] Sometimes [ ] Rarely [ ] Never [ ]

III. Do you always mind the service fee of a carwash service?

Always [ ] Often [ ] Sometimes [ ] Rarely [ ] Never [ ]

IV. Does discounts and coupons of a carwash business attract you to avail their services?

Always [ ] Often [ ] Sometimes [ ] Rarely [ ] Never [ ]

V. In terms of advertisement or marketing strategy, do you agree that it affects your decision in availing
their services often?

Always [ ] Often [ ] Sometimes [ ] Rarely [ ] Never [ ]