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    This document is an evaluation form for teams in a class to assess their idea, business model, and execution plan for bringing a new product or service to market. The form includes sections to grade the idea, business model, distribution model, sales organization, marketing plans, and to calculate customer acquisition costs and lifetime value over time. Evaluators are asked to provide grades and comments on these sections.

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    This document is an evaluation form for teams in a class to assess their idea, business model, and execution plan for bringing a new product or service to market. The form includes sections to grade the idea, business model, distribution model, sales organization, marketing plans, and to calculate customer acquisition costs and lifetime value over time. Evaluators are asked to provide grades and comments on these sections.

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    1 views2 pages

    MIT15 390S13 Assgn7sheet

    Uploaded by

    roland schimtt
    This document is an evaluation form for teams in a class to assess their idea, business model, and execution plan for bringing a new product or service to market. The form includes sections to grade the idea, business model, distribution model, sales organization, marketing plans, and to calculate customer acquisition costs and lifetime value over time. Evaluators are asked to provide grades and comments on these sections.

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    of 2

    15.

    390 Go To Market Evaluation Form (Steps 15, 16, 17 & 19)

    Assignment #7 for 15.390 Fall 2012 Class

    Team Name: , Evaluator:

    1. Idea: Grade: ___, Tag Line: ___, Comments:

    2. Go To Market #1: Business Model: Grade: ___, Comments:

    a. DMU:
    b. DMP:
    c. Map of Sales Process to Acquire a Customer:
    d. Thought on Alternatives for Biz Model to Extract Rent:
    e. Pricing:
    f. Noting How Biz Model & Pricing Decision Effect COCA & LTV:
    3. Go To Market #2: Execution: Grade: ___, Comments:

    a. Distribution Model:
    b. Sales Organization:
    c. Marketing Plans:
    d. Sales Funnel Presented:
    e. COCA Calculation (over time):
    f. LTV Calculation (over time):
    g. Comparison of COCA & LTV Overtime:
    MIT OpenCourseWare
    http://ocw.mit.edu

    15.390 New Enterprises


    Spring 2013

    For information about citing these materials or our Terms of Use, visit: http://ocw.mit.edu/terms.

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